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Fixing 5 Big PPC Mistakes

Not testing, not having conversion tracking to measure results, running too many tests for your budget, not padding tests to reduce the risk of losing performance: these are some of the big mistakes people make in PPC testing, according to Brain Carter.

Carter, who elaborates on each of the five big PPC mistakes, believes that no matter how long your site and ads have been up and running, testing helps improve performance. So, take time to discover what works. Remove what doesn't. Learn from the processes. Bullets help to clarify the points.

Read the whole story at Search Engine Journal »

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