• February 4, 2009

Slide Inc., publisher of social entertainment applications, and Katalyst Media, an original content production company co-founded by Ashton Kutcher and Jason Goldberg, announced a partnership that brings KatalystHQ exclusively to Slide's FunSpace.

As a result of the partnership, FunSpace will enable Facebook's 150 million users to view and share this original Web series about real life in the corporate headquarters of Katalyst Media, a television, film and digital production company.

The series, sponsored by Frito-Lay's Cheetos, combines short-form video content with the distribution power of FunSpace. Slide will be the exclusive distributor of a season of KatalystHQ.

Initially conceptualized and created for the Facebook audience by Kutcher and his team, KatalystHQ takes a voyeuristic look into the inner workings of a Hollywood-based entertainment company. The series is a "fly-on-the-wall reality" parody about working in Kutcher's production office and follows the experiences of Katalyst's staff as they humorously navigate the excitement and perils of corporate life set against a backdrop of the television and film industry.

KatalystHQ will be the first sponsored Web series to premiere on Facebook.--Tanya Irwin