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Jayant Kadambi

Member since April 2014Contact Jayant

  • Co-Founder & CEO YuMe
  • Redwood City California
  • 94063 USA

I have over 18 years of experience in the areas of networking, hardware architecture and semiconductors. Prior to co-founding YuMe in 2004, I was Vice President R&D and Officer of Netopia, Inc., a publicly held manufacturer of DSL equipment and service provider for ISP’s and carriers. I joined Netopia upon its acquisition in 1999 of StarNet Technologies, a VoDSL company I had co-founded. Prior to co-founding StarNet, I held various technical and marketing positions in AMD’s networks division, and AT&T Bell Labs, where I worked on high-speed LAN systems, hardware and DSL technologies. I received my BSEE and Masters in Electrical Engineering from Rensselaer Polytechnic.

Articles by Jayant All articles by Jayant

  • In The Evolution Of TV, Audience Is King in Television News Daily on 08/17/2016

    At the recent upfronts, all sides argued that their content will reign supreme for advertisers. In the advertising race, the winners will be those that evolve their thinking toward a new world order that puts audiences - not content - first.

  • Battling Banner Blindness in Online Video Daily on 07/07/2014

    banner ads, unlike a fine wine, do not get better with age. Click-through rates on banner ads have been on a steady downhill slide, and that slide is expected to get even steeper. Studies and anecdotal evidence suggest that video advertising, and in particular, pre-roll video, is a far superior ad unit type across all brand metrics.

  • Public Ad Exchanges And The "Data Fault Line": A Multi-Screen Perspective in Real-Time Daily on 04/29/2014

    Advertisers want assurance that they can reach their target audience with ads that are viewable. Without the means to identify this type of premium inventory, on a real-time basis, you'll be hard-pressed to find an exchange that offers simultaneous viewability and audience guarantees in today's marketplace.

  • How RTB Video Exchanges Come Up Short in Video Insider on 08/14/2012

    I read the recent post on real-time bidding video exchanges with both fear and sadness. Fear that some might take the market view to heart, hurting both advertisers and publishers at once. And sadness, because the near-limitless potential of digital video advertising was given short shrift.

  • Step Away from the TV and Find Your Audience Online in Online Media Daily on 04/02/2010

    Advertisers had it easy back in the good ol' days of appointment television. They could buy one ad during a popular show and know that they were reaching 90% of their audience.

  • Video Advertising Afterschool Session: Understanding Video Ad Impressions in Online Media Daily on 01/27/2010

    Too often one January's bold predictions ("The Year of Second Life!") become the following December's sheepish footnotes. One of 2010's few safe bets, it seems, is that broadband video advertising will continue its rapid growth.

  • Five Trends To Watch In Online Video Advertising in Online Media Daily on 01/22/2008

    It's that magical time of year again. Of course I'm referring to the annual ritual of declaring that the coming year will be The Year of Online Video. In 2008, five key trends point to real breakthroughs in the emergence of online video as a major medium--for advertisers as well as consumers and media companies.

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