Brett Wilson

Member since August 2007

Why You Need To Care About Video Viewability in Video Insider on 02/10/2014
Did someone actually see my ad? That's a simple question, but as many marketers are discovering in display, the answer is often complicated. If the industry does not act soon, video may suffer the same fate.
If 2008 Was 'Youtube Election,' What Is This? Answer Might Surprise You in Video Insider on 10/31/2012
In 1964, the first political attack ad -- the infamous "Daisy" spot against Barry Goldwater -- only ran on a handful of broadcast television stations, and only for one day, but the effects were felt throughout the entire campaign. Gone are the days when political advertising was that simple.Every Presidential election since has seen big leaps in marketing tactics with each cycle, whether it was the first, issue-oriented websites that launched in 1996, or Barack Obama's domination of earned media in 2008 that was helped along by a steady stream of content on YouTube, email blasts and text messages.
Don't Buy The Negative Hype About Video Ad Exchanges in Video Insider on 09/16/2011
Over half of the top 100 publishers in the comScore Video Metrix are available for real-time media buying, representing over 29% of biddable pre-roll volume.

Don't Buy The Negative Hype About Video Ad Exchanges by Brett Wilson (Video Insider on 09/16/2011)
Agreed that the Comscore 100 is not a perfect proxy for premium inventory, but it's not a bad one either. Publishers that we see frequently include Hearst, Tribune and Business Week and I think they would consider themselves premium. In any event, since the media buyable through TubeMogul is completely transparent (as is the reporting) advertisers get to decide for themselves.
Is Digital Media Already Missing Its Chance -- At The Expense Of Traditional TV? by Wayne Friedman (TV Watch on 01/05/2009)
As Keith pointed out above, lack of a common language, or metrics, is a factor in holding back online video advertising. Watch for us to fill this void.

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