Articles by Bill All articles by Bill
- Dear Interns in
When you find your calling, run with it. Find something you are wholly passionate about and can move leaps and bounds with - and go all in.
Comments by Bill All comments by Bill
- 70% of Agency Employees Want to Quit Because Their Managers Are Incompetent
Come to Horizon... Business is Peersonal we care about emotional and financial growth and provide an atmosphere of inspiration.
- Omnicom's Annalect Unveils New Verification Program
Viewability is a must and 4'as has been driving this effort along with the ANA and IAB for the last several years. . Horizon has been tracking and transacting in viewable currency for the last year and announced several first to market deals with publishers over the last year. So I welcome Omnicom to the party but they are not the first one through the door.
- Buyers Predict End To Upfront 'Scarcity:' Cite 'Overwhelming' Supply, Shift To Audience-Buying
Luke Paul Mandese
With all due respect to Barry Lowenthal the upfront is not going away soon. Marketers want premium content the top 20 percent at that will always have a demand whether it be broadcast, cable , or OLV. Still is a first mover advantage . And yes we will move away from programs to the value of specific audiences...already happening. Now if you want to talk about the upfront model that's a different discussion.
- Upfront Comes Under Fire
a bit misquoted in the article..two main points...spending billions blind in May for the following year makes no sense to the Marketer from a timing or business cycle standpoint..second...5 holding companies coming to the table all at the same time in in May plays right into the sellers hand and does not benifit the marketer and the seller.. don't abolish the upfront..re-engineer it!