Sarah IveyMember since February 2019Contact Sarah
CEO of Agents of Necessity Inc., a global strategy agency, specializing in insight, communication planning and team training.
Articles by Sarah All articles by Sarah
- CES 2020, A Post-Mortem: Part One in
One of the big questions coming out of CES is which innovations will scale and have enough sustainable consumer interest. The next logical question is which consumers will adopt the new technologies the fastest.
- CES: A Post-Mortem: Part Two in
The story this year, for me, was about foundational technologies, 5G, Wifi 6, biometrics, AI and voice assistance -- and how smart combinations of existing technologies are pushing the envelope.
- The Hidden Gems at Eureka Park at CES in
LAS VEGAS -- For many attendees, the chaos of the startup floor Eureka Park is overwhelming. Three days in to CES, here are the innovations that marketers are excited about.
- Rethinking the ad model at CES Tech West in
This year there are even fewer opportunities for ads to appear among the technology on offer at CES's Tech West. Where did that screen go?
- Tech West At CES: Is Play Time Over? in
LAS VEGAS -- TechWest at CES features the latest and best of the smart home and wellness technology. As always, we keep a close look on how technologies and applications group together, and this year shows some interesting shifts.
- Walking The Innovation Talk At The Infinity Festival In Hollywood in
The Infinity Festival, billed as the premiere festival for Hollywood and Silicon Valley, provides an intimate look at how Hollywood is actually using technology, with a wide range of experiments, research, technology -- and of course, content.
- A Cure For The Common Pitch in
From prep to the finish line, here are some strategies to help ensure that pitch season goes successfully.
- Counter-Programming Black Friday: This Year's Playbook in
Reframing Black Friday as a moment to reinvent, redirect, ridicule and in some cases refute buying stuff can be a viable strategy.
- The Roundel Disney Deal: A Harbinger Of Things To Come? in
When they run a tv ad on Disney's channels, advertisers can now track exactly how many people really saw the ad, went to a real Target store and bought the real product.
Comments by Sarah All comments by Sarah
- Why The Ad Industry's Attention Finally Is Shifting To, Well, Attention
Joe - this is a really important topic and I've done some work in this field in terms of looking very hard at the research. Probably the best methodology for truly establishing valid measures of attention comes from Karen Nelson-Field of Amplified Intelligence (she was previously at Eherenberg-Bass Institute). Her learnings, combined with some strong work from RealEyes and interesting entities like Avocet are establishing a playbook that frankly could go far beyond the Nielsen paradigm.