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Sarah Ivey

Member since February 2019Contact Sarah

CEO of Agents of Necessity Inc., a global strategy agency, specializing in insight, communication planning and team training.

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  • Why The Ad Industry's Attention Finally Is Shifting To, Well, Attention by Joe Mandese (RTBlog on 12/02/2019)

    Joe - this is a really important topic and I've done some work in this field in terms of looking very hard at the research. Probably the best methodology for truly establishing valid measures of attention comes from Karen Nelson-Field of Amplified Intelligence (she was previously at Eherenberg-Bass Institute). Her learnings, combined with some strong work from RealEyes and interesting entities like Avocet are establishing a playbook that frankly could go far beyond the Nielsen paradigm.

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