RTBlog
In the battle of media format dominance, video still commands much of Madison Avenue's attention, as well as its highest CPMs, but audio is ascending again, thanks to the ad … Read the whole story
CEO Bob Iger is jazzed about the company's streaming video future, with an emphasis on three products: ESPN+, Hulu and next year's family-focused service, … Read the whole story
Two independent surveys analyze consumer trust with data and purchasing from websites. Trust plays a role for 92% of Americans, 89% of UK residents, … Read the whole story
Marketers seem to want an algorithm-fueled programmatic ad-buying platform -- and it shows in The Trade Desk's earnings, released Thursday. Read the whole story
The ad industry is urging the Commerce Department to scrutinize new privacy laws in California and the EU as part of an initiative to … Read the whole story
Amazon and Apple are expanding their alliance to sell more products around the world, from the iPhone to the Apple Watch to Apple's Beats-branded … Read the whole story
Google and Apple allegedly misinformed smartphone users that their location data wouldn't be accessible to Facebook's mobile app. Read the whole story
Segments from shows like "Good Morning America," "Nightline" and "The View" will become available on the free, ad-supported service. In addition, news and weather … Read the whole story
- COMMENTARY
Oath on Monday announced the ability to buy and manage digital audio ad inventory that comes from an integration with digital exchanges, such as … Read the whole story
TripAdvisor has "more or less been able to drive the same number, the same amount of revenue with a lot less advertising," CFO Ernst … Read the whole story
Logitech, whose new Logitech G brand is the first mouse designed specifically for esports pros, will sponsor a Cheddar show devoted entirely to esports. Read the whole story
"Qualtrics captures and analyses data on brands and products from real-time sources including social media and email," according to one report. Read the whole story
- COMMENTARY
What marketers can learn from P&G's cuts in digital spend. Read the whole story
- COMMENTARY
Study participants said they rely heavily on paid and organic search, website, and email. These digital channels combined account for 25% of marketing investments. Read the whole story
