The unit was formed by former CEO Bob Chapek. Returned CEO Bob Iger could be planning to continue some metaverse work within other teams. Read the whole story

"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Index, which shows video sites crashing 9% due to year-ago comps with Winter … Read the whole story

The big gainers were CPG (+19%) and pharma (+14%), while the big decliners were tech (-29%), entertainment/media (-25%), wellness (-24%), and financial services (-22%). Read the whole story

While IAS has done numerous platform integrations before, this is the first on a publishing services platform such as Amazon's. Read the whole story

"It's very concerning that the CEO of TikTok can't be honest and admit what we already know to be true -- China has access … Read the whole story

Frontier is also offering a $10 monthly discount on YouTube TV for the first 12 months. Read the whole story

"[There is] ongoing softness in direct response advertising at the company's Fox News business," says Michael Morris, Guggenheim Securities media analyst. He projects this … Read the whole story

Misfits Gaming Group has announced the formation of a new Roblox media and game studio called Pixel Playground, bringing on the world's leading Roblox … Read the whole story

Dependence on social media is highest among Gen Z, and lowest among older demographics. Read the whole story

The partnership will provide a product catalog, enhanced formats, activation and optimization solutions for ecommerce and retail advertisers, building on existing Snap Dynamic Ads … Read the whole story

Microsoft ad veteran Rob Wilk will be Snap's first ever President of Americas -- the most recent addition in a series of regional hires … Read the whole story

Siding with Twitter, NetChoice says Donald Trump has no grounds to revive claims that his First Amendment rights were violated by his account suspension. Read the whole story

Microsoft will automatically adjust campaign bids in real-time to increase the chances of a conversion. As of April 24, 2023, manual bidding will no … Read the whole story

WaveOne, founded in 2016 by Lubomir Bourdev and Oren Ripple, has been acquired by Apple. The startup was developing artificial intelligence algorithms for video … Read the whole story

The company also revealed plans for a new heated tobacco-capsule technology branded Swic, a "spit-free" alternative to traditional moist smokeless-tobacco dips. Read the whole story

"The agreement with SalesIntel lets us take the job title data, identify the household and open the media mix for B2B advertisers," says Mike … Read the whole story