Video delivers the best ROI, and most firms are using it as part of their SEO strategy, Ignite Visibility reports. Read the whole story
The purchase of marketing agency AdBirds will help fuel the international growth of digital performance marketing agency Happy Horizon. Read the whole story
Security firm Cloudflare Inc. has published a list of brands most often used in phishing attacks. The top brand is AT&T, followed by PayPal. Read the whole story
Marketers can use Profile API to make decisions in real-time, the company says. Read the whole story
Meta confirmed it's exploring a "standalone, decentralized social network for sharing text updates." Read the whole story
Fifty-three percent of media buyers and planners surveyed said they use third-party data in programmatic campaigns, and on average work with 11.9 different data … Read the whole story
Do names like Lyft, Tumblr, and Reddit make the right impression? Marketing professor John Costello isn't sure. Read the whole story