by Masha Geller on May 2, 12:00 AM
I know this doesn’t fall under the interactive umbrella, but I thought it was worth reporting on anyway. No, not that Bill Clinton is thinking of doing his own talk show. I’ll leave that one alone until he has an ad-supported website. I’m talking about the announcement made this morning by Ogilvy & Mather, Triton Systems and ConvenienTV, who recently conducted a series of exit interviews at several ATM sites.
by Masha Geller on May 1, 12:00 AM
Here’s a reality check for all those who said rich media was a fad - Nielsen//NetRatings today released a report that says traditional companies comprised nine out of the top 10 rich media advertisers in Q1 2002.