Seems like everyone is talking about broadband this week. First thing Monday, Yahoo! announced the launch of streaming video technology for its online dating service, Yahoo! Personals. Mid-week, Nielsen/NetRatings reported that broadband access at home continues to post double-digit growth with a 59% year-over-year increase. Today, Yahoo! Inc. and ACNielsen released the results of their latest Internet Confidence Index, which also sheds some light on the issue.
There’s been a lot of talk lately about pharmaceutical advertising and how much influence drug marketers really have on both doctors and patients. A piece of research out today, useful as it may be in your next pitch, may add some fuel to the fire.
Here’s something slightly unexpected. According to the latest monthly ratings from Nielsen//NetRatings, older age Internet users were the fastest growing segment using broadband.
A step behind the rest of the forecasters, CMR today weighed in with its projections for ad spending for 2003. According to CMR/TNS Media Intelligence, ad spending is expected to rise 3.3% in 2003, up to $117.5 billion.
The world may be buzzing about Steve Case resigning from AOL Time Warner but there are other interesting things happening today. This morning, in yet another attempt to get more subscribers, Yahoo! announced the launch of streaming video technology for its online dating service, Yahoo! Personals.
If you have any financial or banking institutions on your client list, look overseas for advice on promoting them online. Online banks have reached more than 30% of the active Internet audience in five major overseas markets in November.
Why does it seem like Ask Jeeves’ announcement to do away with banners on its sites has gone largely unnoticed by the online ad world?
I wonder how many New Years’ resolutions involved eating less and exercising more? Judging by the traffic to health, fitness and nutrition sites, it was quite a few.
Mulling over the last 12 months, you might vaguely remember a brief upswing of hype for wireless content delivery at the start of 2002. I, for one, vaguely recall hearing someone propose that 2002 would be the year wireless content would “save” the entire ad industry, which was too absurd a notion to debate. Fast-forward to January 2003.
A new year – a new research study dispelling an old myth. We’ve long thought that most people have about 13 favorite websites they visit on a regular basis and that set of favorites rarely changes. Not really so, says BURST Media, which recently found that nearly two-out-of-three (63.1%) frequently visit new websites. BURST also found that young web users (24 years and less) are less likely than older web surfers to say they "frequently visit new sites.”