by on Feb 4, 12:00 AM
My wakeup call had the desired effect-more than two dozen people weighed in on Super Bowl ads and antics. Most of you commented on the half-time show shenanigans and the lackluster crop of ads. And a fairly typical comment: "The most underwhelming, least creative set of Super Bowl ads in memory."
by on Feb 3, 12:00 AM
No one has anything to say about the lackluster-ish Super Bowl ads? Or the titilating Super Bowl half-time antics? Hellooooooo. Speak to me.
by on Feb 2, 12:00 AM
So, what'd you think of this year's crop of Super Bowl ads? So far, polling by America Online and USA Today shows Budweiser in the lead. Between the Clydesdales, a donkey aspiring to be a Clydesdale, bears, monkeys, and other creatures, last night was more like the animal fair ad bowl.
by on Jan 30, 12:00 AM
A contact recently invited me to join her network on LinkedIn, a professional networking site. Like Tribe, Ryze, Friendster, and a host of other networking sites, LinkedIn members invite people to join their network and what starts out as a small group, grows fairly quickly into something larger and potentially more valuable with each addition.
by on Jan 29, 12:00 AM
So, I'm wondering whether Howard Dean's blood-curdling primal scream in Iowa last week might be construed as a new form of media.
by on Jan 28, 12:00 AM
Media behemoth Time Warner reported earnings today and while the company's cable and film divisions reported a fourth-quarter profit, its online unit posted a seven percent decline in fourth quarter revenue. Time Warner's quarterly revenue increased six percent to $10.9 billion in all sectors except for America Online.
by on Jan 27, 12:00 AM
When an online bellwether like New York Times Digital appears to be going strong, it must say something about the improving health of the entire industry. A rising tide lifts all ships, right?
by on Jan 26, 12:00 AM
Last week's settlement between Playboy and AOL over trademark infringements in keyword advertising doesn't mean the issue is dead.
by on Jan 23, 12:00 AM
Maybe it was the bone-chilling cold and the open bar. The hip venue didn't hurt either. But whatever it was that drove more than 500 New York-area interactive media professionals to 212's launch party last night, there was no denying a palpable and pervasive energy.
by on Jan 22, 12:00 AM
Question du jour: Who's minding the [ad sales] store at AOL? After only a year in the company's top ad sales job, Lisa Brown, AOL's exec-VP of Interactive Marketing, left earlier this month. Brown, appointed by AOL-CEO Jon Miller for whom she worked at InterActive Corp., issued a string of mea culpas last year for AOL's shoddy relations with marketers and agencies. She pledged to improve relations and build a world-class sales organization. She said all the right things.