MAD London Editions for January 2015
- MAD London - Friday, Jan. 30, 2015
- Mobile Phones - Just A Connection Or More? Wallflower Vodafone Will Find Out
- Google Reports Clicks, Cost Per Clicks On Ads Fall In Q4
- Unilever Selects Omnicom's PHD, Resolution Media For Global Search Duties
- Data-Driven Campaigns Three Times As Likely To Reap Competitor Advantage
- Morrisons' Chair Says Big Four Not Talking To Customers In Their Ads
- Argos Opens Digital Hubs In Sainsbury's
- Sky To Launch Mobile Service Via O2
- Deezer Seeks First Ad Agency
- Facebook Vows To Improve Measurement Tools
- Havas Launches Helia Network
- Rapists Using Social Media To Cover Up Crime
- Email Marketing Innovation: Going Beyond What We Do Now
- It's Not 'Social'- It's 'Personal'
- MAD London - Thursday, Jan. 29, 2015
- It's Time For Time To Replace Meaningless Click-Throughs
- Germany's Axel Springer Leads $25 Million Round In 'Business Insider,' Will 'Fast-Track' Global Expansion
- The Real Reason Google Glass Failed
- Havas EHS, Havas Discovery Merge To Become Helia
- New Twitter Videos Offer New Creative Route For Brands
- Search On Yahoo's Radar, But Will It Become A Cash Engine?
- Split Decision: Volvo Sweeps Global Creative Awards Market
- Facebook Launches 'Conversion Lift' Analysis To Measure Ad Impact
- Planning A Programmatic Practice: How-Tos
- Facebook's 2014 Revs Hit $12B, Momentum Driven By Mobile
- Asda Programmatic Publisher Plans Not A Threat
- Digital Marketing New Hires Will Need Technical And Creative Skills
- Apple Ripe To The Core: Reports $18B In Net Profit
- 'The Guardian' Moves To Time Metric, Not Just Clicks
- EasyJet Targets Premium Rivals, Not 'Copycat' No-Frills Airlines
- UK Advertising Delivers GBP14.3bn, But Valued At GBP9.4bn, AA Claims
- MAD London - Wednesday, Jan. 28, 2015
- Twitter To Offer Postcode Targeting In Time For General Election
- Newcastle Brown Crowdsources Super Bowl Spot With 37 Brands
- 'Breaking Bad' Lawyer Saul Returns To Netflix In Better Call
- Netmums Founder Launches Channel Mum On YouTube
- London Commuters Greeted By Sky Atlantic's Polar Bear
- P&G Gives Sales Warning, Pledges To Keep Seeking Efficiencies
- Britvic New Strategy To Appeal To More Adults
- WPP's Mark Read To Become Global Chief Executive At Wunderman
- Netflix Declares War On Linear TV With A Show Aired Every Tuesday? Confused?
- Twitter Delivers Group Messaging, Rolls Out New Mobile Video Camera
- Yahoo To Spin Off Alibaba Stake, Reports Earnings
- Publicis Bought The Monkees!
- Mark Reed Takes One More Step Toward Replacing Martin Sorrell
- MAD London - Tuesday, Jan. 27, 2015
- Suarez, Adidas And Amazon Get Away With It Because Consumers Don't Care About Brand Values
- Controversial Suarez Tops Bill In Adidas' Latest Campaign
- Amazon Was The Clear Winner Over Christmas For Entertainment
- Warc Slightly Downgrades 2015 Ad Growth Prediction
- Apple Sold More Phones In China Last Year Than US
- Pinterest Adds Gender Filters To Appeal To Male Users And Advertisers
- Asos To Continue With Snapchat Ad Pilot Despite Lack Of Data
- Media Execs And New Media Stars Join Debrett's Influential List
- No Waterstones Deal For Blinkbox Books, But Music Arm Sold To Australia
- BuzzFeed Hires Journalist For LGBT Stories
- Awaiting U.S. Approval, Publicis Again Extends Sapient Tender Offer
- Would You Want To Be A Media Agency CEO In 2015?
- Top 7 Things Nobody Will Miss When The Internet Disappears
- MAD London - Monday, Jan. 26, 2015
- Will O2 Be Rebranded 3?
- MailOnline Nears 200m Monthly Uniques Mark
- McDonald's Pays The Price As Consumers Eat Healthier
- British Heart Foundation Calls For "Junk" Food Advertising Watershed
- British Director In Final 10 To Win $1m Super Bowl Doritos Prize
- WikiLeaks Complains Google Notification Of Passing Government Emails Came Two Years Late
- Sapient Get Extension On Publicis Offer
- Havas Worldwide London Chief Exec Russ Lidstone Leaves
- McDonald's Paying The Price For Ignoring Changing Customers, Thinking PR Can Wash Its Hands Clean
- Unilever Launches Global Media Review
- Google's Schmidt Tells Us The 'Internet Will Disappear,' Microsoft Bing Defines What That Means
- Facebook Desperately Tries To Prove Itself To Search Marketers
- MAD London - Friday, Jan. 23, 2015
- Three To Buy O2 For GBP10bn
- Microsoft Reignites Virtual Reality Excitement
- Trade Bodies Come Together To Tackle Ad Fraud
- Twitter Tells Big Hitters To Use Its Own Photo Tool, Not Instagram
- Leaflets Likely To Still Lead Ad Spend In General Election
- Diet Coke Ditches Hunk For 'Regret Nothing' Ad
- BA Puts Split Marketing Team At Centre Of New Strategy
- BA Reviews Global Digital Advertising Account
- 3 Deal To Buy O2 Back On -- Could The Ultimate Winner Be Sky?
- 'Guardian' Gives Journos Keys To The Analytics Engine
- Google Slips In Q4, Gives Up Search Market Share To Bing, Yahoo
- Havas Worldwide Eats Up Edible Arrangements Account
- comScore's Inventory Packages Blend Programmatic, Direct
- Optimising For Both Ends Of The Purchase Funnel
- MAD London - Thursday, Jan. 22, 2015
- Sky Holds Partnership Talks With O2
- Digitas LBi Opts For Payment On Results For Lift-Sharing Service
- Havas Clients Set For 'People Based Marketing' Through Facebook Atlas Partnership
- EBay To Cut 2,400 Jobs After Weak Christmas
- Shazam Claims Billion-Dollar Valuation After Investment
- WhatsApp Arrives On Web Browsers
- Starbucks Rolls Out Wireless Mobile Charging 'Rings'
- M&S Launches Digital Loyalty App Scheme For Cafes
- 'Bonkers' Bid For BBC3 Dismissed
- 'Sun' Brings Back Page 3 After "Mammary Lapse"
- What The Shakeup Of Content Engines & Rise of Programmatic Mean For Publishers
- Quad Play Is The Only Game In Town - Whither Vodafone And 3?
- Facebook Video Viewing Nearly Doubles
- 2015 Will See The Rise Of Dark Social
- Amazon Axes Mobile Wallet
- JWT To Consolidate Digital Brands Worldwide Under New Agency Called Mirum
- comScore Brings Pre-Bid Data To Programmatic Marketplace
- MAD London - Wednesday, Jan. 21, 2015
- Think Google Will Just Get A Slap On The Wrist From The EU? Think Again
- UK's 'Sun' Drops Page 3 Topless Shots
- BBC Says More Demand For BBC1+1 But Little Support For BBC3
- BSUR Selected To 'Harmonize' Jack Link's Meat Brands For EMEA
- Peperami Ditches Crowdsourcing, Appoints BSUR
- Mazda Leaps Off The Page In Norway With 3D Ads
- Unilever Claims Efficiencies Giving More Bang For Buck
- Facebook Reduces News Feed 'Hoaxes'
- H&M Extends Beckham Relationship
- Marmite Adds Social Flavour To New Campaign
- Mobile Payments On The Increase
- British Government Caught Reading Reporters' Emails
- Programmatic Data Doctors To Watch In 2015
- Asia Charging International Mobile Programmatic Surge
- A $1 Billion Google Investment In SpaceX Would Make Internet Access Available Via Satellite
- MAD London - Tuesday, Jan. 20, 2015
- Amazon Intensifies Streaming Wars As It Proves Content Is King All Along
- Amazon To Release Original Films In Cinemas And Stream Them Weeks Later
- Video On Product Page Increases Order Value At Least 50%
- Vince Cable Calls For Single EU Market For Streamers Like Netflix
- Mobile 'Moments' Demand A Different Metric
- Uber Wants To 'Partner' With EU Cities To Create 50,000 Jobs
- TfL Signs GBP100k 'Baby On Board' Badge Deal with Notonthehighstreet.com
- 'The Sun' Drops Page 3 Topless Pin-Ups
- 'Celebrity Big Brother' Continues To Keep High Ratings
- Adslot Taps PubMatic For Programmatic Direct Supply
- MAD London - Monday, Jan. 19, 2015
- London Start-Up Gaining Critical Mass In Silicon Valley's Eyes
- Search Or YouTube: Where Should Incremental Search Dollars Go Next?
- Pinterest Yet To Prove Ad Value To Marketers
- Google Search Results Now Show Social Profiles For Brands
- Myspace Launches Advertising Cloud To Rival Facebook Atlas
- Verizon's 'Zombie Cookie' And The Future Of Audience Targeting
- Ryanair And Aer Lingus Embroiled In Twitter Spat
- TV Chiefs Hunt For 'Next Big Thing'
- BBC Accused of Spying on Employee Emails
- British Airways Calls Global Digital Review
- Legal & General Reviewing All Media And Advertising
- U.S. Companies Are Better at Email Marketing Than Companies in France & Germany: Mailjet
- Think Social's Over-Hyped? Don't Worry, It Isn't Just You -- And The Data Can Prove It
- BBC News Revamps Web Site, App
