MAD London Editions for January 2015
MAD London - Friday, Jan. 16, 2015
Google Glass Exit Should Focus Brands On Connecting Smartphones And Beacons
Bollore Completes Takeover Of Havas
Google Glass Production Ended
Admedo Acquires Retargeting Firm Dispop
BuzzFeed Launches Chat Channel on Viber
Viacom Drops PHD As Omnicom Channel 5 Row Continues
JCDecaux Quits Outdoor Trade Body
Tesco Move To BBH Suggests Search For Cohesion
Asda Shows Marketing Heads Don't Always Need A Marketing Background
Spanish Terrorist Suspects Detained For Using Encrypted Email
BT Spam Targets Consumers in the UK
British PM Wants U.S. To Aid In Encryption Crackdown
Newcastle's 'Band of Brands' Falls Short, Like All Beer Marketing
On Viewability, Fraud, And Measurement Disparities
MAD London - Thursday, Jan. 15, 2015
Viewability And Fraud Need To Be Prioritised - Then We Can Talk About Programmatic Data and Transparency
Developing Your Audience Vs. Chasing Clicks: A Lesson From 'New York Times'
Facebook At Work Launched To Compete With Linkedin
Does Facebook Know You Better Than Your Friends?
Twitter To Push Video In Ads And Live Events
Tesco Builds Google Glass App
Bellwether Report Shows Marketers Adopting 'Cost-Efficient' Cautious Approaches
Aldi Takes Top Spot In BrandIndex Buzz League Table -- Lidl Comes Second
Burberry Attributes Strong Christmas Quarter To 'Commitment To Customer Experience'
Hennessy Looking For Agency To Handle TV-Led Campaign
Emirates In Global Creative Talks With WPP
IMH, Parent Company Of Specific Media And Myspace, Rebrands As Viant
Google Delivers On Real-Time Translate Interpreter
MAD London - Wednesday, Jan. 14, 2015
Why Don't Retailers Differentiate Their Brands On Delivery?
Algorithm Uses 'Likes' To Understand Personalities
BuzzFeed Hires 'Sunday Times' Investigative Journalist
Facebook Issues Warnings On Adult, Gory And Violent Videos
Anti-Snooping Campaign Launched Over Freedom Of Expression Fears
Creme Egg Protests Go Viral
Wearables Competition Launched For British Start-Ups
Fresh Food And Provenance Will Be Morrisons' Differentiators
Aviva Calls Creative Review
Mobile Is Slowly Killing Search
Twitter Data Helps TV Execs Gauge Show Success
MAD London - Tuesday, Jan. 13, 2015
Official -- Black Friday Hindered Retail, But Gave Bars A Festive Tonic
'Charlie Hebdo' Features Muhammad On Next Cover, 3M Copies Published
AA/Warc Report Downgrades UK Ad Growth Slightly
Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report
Black Friday Brought Christmas Spending Forward, Rather Than Upwards
Twitter Plans Ads For Consumers Who Don't Use Twitter
Havas Launches Luxury Media Unit, Taps Fashionista Harvie-Watt To Run It
Facebook Appoints Top UK Lawyer To Improve Privacy Perceptions
More Live Football Expected To Get Green Light From TV Regulator
EE Announces More 4G Customers Than The Rest Combined
Sport England Campaign Encourages Women To Exercise
Kit Kat To Double Media Spend Chasing Lost Sales
Forget The Distractions - What Marketers Really Need To Take From CES
MAD London - Monday, Jan. 12, 2015
Anyone Got a Clue What Adidas' Latest Campaign Is About?
Facebook Is A 'Home Base' For Many, And Increasingly, A Video Hub, Too
Adidas Unveils Superstar Shoe Campaign with David Beckham, Rita Ora And Pharrell
Apple To Raise App Prices Across EU
Omnicom Clients Miss Out On Celebrity Big Brother Strong Audiences
'The Times' Was The Only Title To Increase December Sales
Confused.com Takes BRIAN The Robot To The Cinema
HSBC Relaunches Advance Accounts Through Social Media Videos
UTV Considers British Local Radio Selloffs But Will Keep Hold Of TalkSport
London Business School Calls Planning And Buying Review
Twitter To Create Video Ad Unit
French Google Fund Pays To Run Special Edition Of 'Charlie Hebdo'
MAD London - Friday, Jan. 9, 2015
Dear Advertiser, What Is It Exactly You Want From Us?
Facebook Reveals Branded Videos Trebled Last Year
Three In Four Campaigns Underperformed Last Year
Apple Store Starts New Year With Record Profits
TalkTalk To Drop Blinkbox Branding
TCL To Revive Palm Mobile Brand
NUJ Calls For Express Newspapers Sell Off
E.ON To Consolidate Advertising And CRM Accounts
Beating The Bots -- 3 Top Tips To Success
SMG Unveils New Global Operating Structure
Clear Channel UK Boss Predicts More Mobile-Outdoor Tie-Ups
MAD London - Thursday, Jan. 8, 2015
Is Google Getting A Warning From Tesco?
Twitter Hashtag Trends Show Support For Paris Murder Victims
Tesco Sells Blinkbox, Considers Dunnhumby Options
Pepsi Taps Into Millennials And Social
Advertisers And Tech Companies To Collaborate On Internet Of Things Standards
Amnesty Targets 'Slacktivists' To Get Involved
Ikea Reviews Its Marketing Suppliers
Canon Seeks Digital Agency
Rapp Promotes Design Head Adrian Whatman To Board
Terrorists Kill 12 At French Magazine 'Charlie Hebdo'
Social Media Delivers Toilet Paper To Passenger In Need
MAD London - Wednesday, Jan. 7, 2015
Sainsbury's Beats John Lewis To Most Watched Festive Ad On YouTube
Consumers Slow To Take Up Wearables
Aldi Tops Ad Recall Table
Samsung Calls For 'Internet Of Things' Cooperation
Anarchists Stage Unauthorised Tube Ad Stunt
Virgin Media Resurrects CMO Role
How Do You Square The Most Viewed Festive Ad With The Worst Christmas In A Decade?
Verizon CEO Rejects Rumors Of AOL Bid
Intel Shows Google, Microsoft How To Build Tiny Wearables, Big Robots, Hovering Drones At CES
MAD London - Tuesday, Jan. 6, 2015
CES Proves Carmakers Are Finally Embracing Smartphones, Not Replicating Them
WPP Reported To Be Lining Up GBP2bn Dunnhumby Purchase
Verizon Taps AOL For Programmatic Video Partnership
Supermarkets' Slow Festive Start Rescued By Late Deals
FA Still Seeking FA Cup Sponsor
Heineken Using Rugby World Cup For Loyalty Above Awareness
IPA To Publish New Social Measurement Guidelines
Aldi Encouraging Swappers To Share Savings On Twitter
Havas, Universal Music Alliance Taps Behavioral Data For Insight Into Musical Tastes, Perceptions
The High Tech at CES: Wearing, Monitoring & Paying
MAD London - Monday, Jan. 5, 2015
Shape Up Or Ship Out -- FT.com Figures' Stark Warning On Digital Display
Double-Digit Digital Growth And Monty Gave John Lewis A Festive Boost
Nearly Three In Four FT.com Impressions On Open Exchanges Fraudulent
Digital Bus Stop Plans From Clear Channel
BMW Launches NFC Advert For Electric Car Range In Germany
UK Downloads In Decline As Spotify Eats Into iTunes Sales
Change 4 Life Working With Coca-Cola On Sugary Drinks Health Campaign
20th Century Fox Signs Six-Figure Deal With Kiss FM
Snapchat Raises $500M, Capitalizes On Growth
Forrester: Mobile Is The Anti-Channel
Why Marketers Should Make A New Year's Resolution To Buy More TV
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