MAD London Editions for January 2015
- MAD London - Friday, Jan. 16, 2015
- Google Glass Exit Should Focus Brands On Connecting Smartphones And Beacons
- Bollore Completes Takeover Of Havas
- Google Glass Production Ended
- Admedo Acquires Retargeting Firm Dispop
- BuzzFeed Launches Chat Channel on Viber
- Viacom Drops PHD As Omnicom Channel 5 Row Continues
- JCDecaux Quits Outdoor Trade Body
- Tesco Move To BBH Suggests Search For Cohesion
- Asda Shows Marketing Heads Don't Always Need A Marketing Background
- Spanish Terrorist Suspects Detained For Using Encrypted Email
- BT Spam Targets Consumers in the UK
- British PM Wants U.S. To Aid In Encryption Crackdown
- Newcastle's 'Band of Brands' Falls Short, Like All Beer Marketing
- On Viewability, Fraud, And Measurement Disparities
- MAD London - Thursday, Jan. 15, 2015
- Viewability And Fraud Need To Be Prioritised - Then We Can Talk About Programmatic Data and Transparency
- Facebook At Work Launched To Compete With Linkedin
- Developing Your Audience Vs. Chasing Clicks: A Lesson From 'New York Times'
- Twitter To Push Video In Ads And Live Events
- Does Facebook Know You Better Than Your Friends?
- Tesco Builds Google Glass App
- Bellwether Report Shows Marketers Adopting 'Cost-Efficient' Cautious Approaches
- Aldi Takes Top Spot In BrandIndex Buzz League Table -- Lidl Comes Second
- Burberry Attributes Strong Christmas Quarter To 'Commitment To Customer Experience'
- Hennessy Looking For Agency To Handle TV-Led Campaign
- Emirates In Global Creative Talks With WPP
- Google Delivers On Real-Time Translate Interpreter
- IMH, Parent Company Of Specific Media And Myspace, Rebrands As Viant
- MAD London - Wednesday, Jan. 14, 2015
- Why Don't Retailers Differentiate Their Brands On Delivery?
- Algorithm Uses 'Likes' To Understand Personalities
- BuzzFeed Hires 'Sunday Times' Investigative Journalist
- Facebook Issues Warnings On Adult, Gory And Violent Videos
- Anti-Snooping Campaign Launched Over Freedom Of Expression Fears
- Creme Egg Protests Go Viral
- Wearables Competition Launched For British Start-Ups
- Fresh Food And Provenance Will Be Morrisons' Differentiators
- Aviva Calls Creative Review
- Mobile Is Slowly Killing Search
- Twitter Data Helps TV Execs Gauge Show Success
- MAD London - Tuesday, Jan. 13, 2015
- Official -- Black Friday Hindered Retail, But Gave Bars A Festive Tonic
- 'Charlie Hebdo' Features Muhammad On Next Cover, 3M Copies Published
- AA/Warc Report Downgrades UK Ad Growth Slightly
- Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report
- Black Friday Brought Christmas Spending Forward, Rather Than Upwards
- Havas Launches Luxury Media Unit, Taps Fashionista Harvie-Watt To Run It
- Twitter Plans Ads For Consumers Who Don't Use Twitter
- Facebook Appoints Top UK Lawyer To Improve Privacy Perceptions
- More Live Football Expected To Get Green Light From TV Regulator
- EE Announces More 4G Customers Than The Rest Combined
- Sport England Campaign Encourages Women To Exercise
- Kit Kat To Double Media Spend Chasing Lost Sales
- Forget The Distractions - What Marketers Really Need To Take From CES
- MAD London - Monday, Jan. 12, 2015
- Anyone Got a Clue What Adidas' Latest Campaign Is About?
- Adidas Unveils Superstar Shoe Campaign with David Beckham, Rita Ora And Pharrell
- Facebook Is A 'Home Base' For Many, And Increasingly, A Video Hub, Too
- Apple To Raise App Prices Across EU
- Omnicom Clients Miss Out On Celebrity Big Brother Strong Audiences
- 'The Times' Was The Only Title To Increase December Sales
- Confused.com Takes BRIAN The Robot To The Cinema
- HSBC Relaunches Advance Accounts Through Social Media Videos
- UTV Considers British Local Radio Selloffs But Will Keep Hold Of TalkSport
- London Business School Calls Planning And Buying Review
- French Google Fund Pays To Run Special Edition Of 'Charlie Hebdo'
- Twitter To Create Video Ad Unit
- MAD London - Friday, Jan. 9, 2015
- Dear Advertiser, What Is It Exactly You Want From Us?
- Facebook Reveals Branded Videos Trebled Last Year
- Three In Four Campaigns Underperformed Last Year
- Apple Store Starts New Year With Record Profits
- TalkTalk To Drop Blinkbox Branding
- TCL To Revive Palm Mobile Brand
- NUJ Calls For Express Newspapers Sell Off
- E.ON To Consolidate Advertising And CRM Accounts
- Beating The Bots -- 3 Top Tips To Success
- Clear Channel UK Boss Predicts More Mobile-Outdoor Tie-Ups
- SMG Unveils New Global Operating Structure
- MAD London - Thursday, Jan. 8, 2015
- Is Google Getting A Warning From Tesco?
- Twitter Hashtag Trends Show Support For Paris Murder Victims
- Tesco Sells Blinkbox, Considers Dunnhumby Options
- Pepsi Taps Into Millennials And Social
- Advertisers And Tech Companies To Collaborate On Internet Of Things Standards
- Amnesty Targets 'Slacktivists' To Get Involved
- Ikea Reviews Its Marketing Suppliers
- Canon Seeks Digital Agency
- Terrorists Kill 12 At French Magazine 'Charlie Hebdo'
- Rapp Promotes Design Head Adrian Whatman To Board
- Social Media Delivers Toilet Paper To Passenger In Need
- MAD London - Wednesday, Jan. 7, 2015
- Sainsbury's Beats John Lewis To Most Watched Festive Ad On YouTube
- Consumers Slow To Take Up Wearables
- Aldi Tops Ad Recall Table
- Samsung Calls For 'Internet Of Things' Cooperation
- Anarchists Stage Unauthorised Tube Ad Stunt
- Virgin Media Resurrects CMO Role
- How Do You Square The Most Viewed Festive Ad With The Worst Christmas In A Decade?
- Verizon CEO Rejects Rumors Of AOL Bid
- Intel Shows Google, Microsoft How To Build Tiny Wearables, Big Robots, Hovering Drones At CES
- MAD London - Tuesday, Jan. 6, 2015
- CES Proves Carmakers Are Finally Embracing Smartphones, Not Replicating Them
- WPP Reported To Be Lining Up GBP2bn Dunnhumby Purchase
- Verizon Taps AOL For Programmatic Video Partnership
- Supermarkets' Slow Festive Start Rescued By Late Deals
- FA Still Seeking FA Cup Sponsor
- Heineken Using Rugby World Cup For Loyalty Above Awareness
- IPA To Publish New Social Measurement Guidelines
- Aldi Encouraging Swappers To Share Savings On Twitter
- Havas, Universal Music Alliance Taps Behavioral Data For Insight Into Musical Tastes, Perceptions
- The High Tech at CES: Wearing, Monitoring & Paying
- MAD London - Monday, Jan. 5, 2015
- Shape Up Or Ship Out -- FT.com Figures' Stark Warning On Digital Display
- Double-Digit Digital Growth And Monty Gave John Lewis A Festive Boost
- Nearly Three In Four FT.com Impressions On Open Exchanges Fraudulent
- Digital Bus Stop Plans From Clear Channel
- BMW Launches NFC Advert For Electric Car Range In Germany
- UK Downloads In Decline As Spotify Eats Into iTunes Sales
- Change 4 Life Working With Coca-Cola On Sugary Drinks Health Campaign
- 20th Century Fox Signs Six-Figure Deal With Kiss FM
- Forrester: Mobile Is The Anti-Channel
- Snapchat Raises $500M, Capitalizes On Growth
- Why Marketers Should Make A New Year's Resolution To Buy More TV
