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BMW Launches NFC Advert For Electric Car Range In Germany

  • The Drum, Monday, January 5, 2015 6:27 AM

BMW is powering its print ads with NFC technology to give readers exclusive access to content about its electronic car range. The car company is billing the campaign as a media first that places small chips inside copies of Spiegel Wissen, a quarterly spinoff of European current affairs publication Der Spiegel. Readers who come across the brand’s “Car of Tomorrow” four-page advertorial can tap their smartphones on the creative to instantly download the app for its i electric car range. 

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