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Omnicom Clients Miss Out On Celebrity Big Brother Strong Audiences

  • Campaign, Monday, January 12, 2015 7:13 AM

Omnicom Media Group is expected to be feeling the pressure this week after its decision to pull all clients from Channel 5's reality TV show "Celebrity Big Brother," which launched to strong audiences of more than 3 million viewers. Outside of the linear broadcast, the launch of "Celebrity Big Brother" was also the most tweeted-about show on TV, generating 419,000 tweets. Also for the first time, an edited version of "Celebrity Big Brother" daily highlights show is being repeated on MTV the following day throughout the series.

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