MAD London Editions for March 2015
- MAD London - Tuesday, March 31, 2015
- IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
- Cola Sales Decline As Water Picks Up
- Programmatic Ad Spend In Europe Jumped 250% In 2014
- Samsung Announces Seven-Figure Channel 4 Sponsorship Deal
- UI Fatigue: The Need to Centralize Programmatic Access
- Consumer Confidence On The Rise
- Why Brands Will Pay Attention To Twitter's Periscope Over Meerkat
- Marketers Not Turning Mobile Programmatic Interest Into Action
- Sideswipes: Multiplication - Why The Next Big Thing Is Multiplying What We Have
- Now TV Links TV Ads To Paid Search
- DJ Lauren Laverne Co-Launches Women's Web Site
- Vue Chooses Joint For Brand Revamp
- Government In Health Marketing Plan That Works Shocker!
- Trada, Google Ventures-Backed, Shutters Marketplace
- Tumblr Names Dolgins First CMO
- MAD London - Monday, March 30, 2015
- Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishers
- Digital To Account For A Quarter Of Global Ad Spend Next Year
- ZO Cuts Its 2015 Global Ad Spending Forecast
- Hailo Projects Cab Driver Faces On London Landmarks
- Music And Film Companies Oppose Single EU Digital Market Plans
- TBWA Reorganizes Around A 'Global Market Client Structure'
- Google, Johnson & Johnson Robotic Partnership Could Lead To Biotech Spinoff
- Google Can't Shake Safari-Hack Lawsuit In U.K.
- Google Brings Back YouTube Preferred Upfront, Metrics Show Mobile's Contribution
- Is Guinness Golden Ale A Brand Extension Too Far For Diageo?
- 'Loaded' Magazine Closes
- Group M Retains GBP80m Lloyds Account
- Digital Media Owners Should Stop Moaning. The EU Is A Single Market
- A Young Investor Explains Why YouTube Will Be Just Fine
- Three Reasons You Should Read That Column I Wrote On Exponential Technologies
- Disruption In The Email Conversion Funnel
- The Consumer-Retailer Spread: Coupons, Deals & Finding Things
- MAD London - Friday, March 27, 2015
- Google Takes 5-Star Product Ratings To U.K., France, Germany
- UK To Be First Country Where Half Of Advertising Is Digital
- Facebook's LiveRail Expands Into Mobile In-App Display
- Content Is Still King, If It's Done Right
- Whatsapp Overtakes Text Messaging
- Google Fiber Ads Vs. Facebook Audiences
- Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 Partnerships
- Amazon Considering Drone Trials In The UK
- Beg, Borrow And Steal, Just Don't Hoard Those Ideas
- Three Ways Online Publishers Are Becoming Technology Companies
- Facebook Taking YouTube Head On
- Virgin Returns In Second Wave Of Digital Radio
- Who Is To Blame When Your Dumb-Assed Idea Bombs?
- Retail Needs To Focus On People, Not Technology
- Land Rover Moves To Spark 44
- Channel 4 Launches All 4 On Monday With O2 Priority Access
- Trinity Mirror Believed To Be Discussing Local World Purchase
- How Can Radio Stations Double In Number While Radio Revenues Wane?
- MAD London - Thursday, March 26, 2015
- Facebook Transforms Messenger Into Platform To Distribute Apps
- Sorrell Says Rush To Digital May Need To Be Reconsidered
- CMOs Focus More On Tech To Automate Media Decisions
- WPP's Sorrell Says Industry Does Not Report Transparently
- Digital Gains To Overtake Print Losses This Year, Says Johnston Press
- Viacom To Launch Spike TV Channel With Breaking Bad Next Month
- Amazon On Hunt For British Creative And Media Agencies
- Nationwide Appoints VCCP
- Dear Sir Martin Sorrell - The Transparency Needed in Advertising Isn't In Financial Reporting, It's In Agency Bills
- Sponsored Content: What Agency Department Will Claim It?
- Mozilla Firefox Replaces Google In Turkey
- MAD London - Wednesday, March 25, 2015
- Facebook Rolls Out Blueprint Program For Agencies
- Buying TV Based On Data Leads To A 'Difficult Conversation' At Board Level
- Mobile To Dominate Digital Ad Spend In 2016
- Twitter Tests Auto-Play Video Ads
- MMA Calls On Industry Bodies To End Bad Practices Among Giant Advertisers
- Next Frontier For Digital Shops: The Art Of Management
- Better Attribution, Tracking Needed To Boost Mobile Paid-Search Spending, Campaigns
- PwC Partner Accuses Ad Industry Of Squeezing 'A Dry, Flaking Sponge'
- Is Email Marketing Cheap -- Or Does It Have A High ROI?
- With Content Marketing, Find The Right YouTube Star, And Trust The Story
- Former Telegraph Columnist, Peter Oborne Slams Ad Industry's 'Snake Oil Salesmen'
- DVD Stages A Fight Back Vs Streaming
- Former Glamour Model Katie Price Tells Advertisers How She Builds Her Brands
- 'Daily Star' 'Page 3 Babes' Ad Banned
- I'm Bad, You're Bad -- How About An Agency-Brand Amnesty?
- MAD London - Tuesday, March 24, 2015
- Twitter, Foursquare Team For Location-Based Expansion
- British Digital Payments Companies Join Forces To Take On PayPal
- Sideswipes: What I Did Instead Of Going To SXSW
- Facebook Preps App To Block Calls
- All Must Play Their Part In Combating Ad Fraud
- Ad Effectiveness: Why Retargeting Metrics Aren't Telling the Whole Story
- DraftKings Told To Revise Web Boasts
- Brands Need Educating On Programmatic, Experts Agree
- Maurice Levy to Get Hip With David Guetta During Cannes Lions
- Cision Acquires Viralheat, Expanding Content Marketing Support Into Social
- Maurice Levy Labels European Referendum 'Very Dangerous'
- Maurice Levy Says France is 'Half Pregnant' And The UK Is 'Dangerous'
- Irn Bru Signs Football League Sponsorship
- Labour Leadings Twitter Political Debate, Though Cameron Leads On Economy And NHS
- Agencies And Networks Should Lead The Click Fraud Fight -- Stop Saying It's Up To All Of Us
- MAD London - Monday, March 23, 2015
- SMG's Global Expansion Plans For Audience Research Platform
- AOP Launches Quality Programmatic Publisher Hub
- Apple Leaders Rally Behind New Bio Of Steve Jobs
- Google Fiber TV Ad Trials Test Real-Time Data
- European Lawmaker Says 2012 FTC Report Bolsters Antitrust Case Against Google
- When Augmented, Virtual Reality Becomes Real For Advertisers
- BT To Launch 4G Network This Week
- This Agency Will Send One of Its Copywriters Into Space If Its Facebook Page Is Liked 37,000 Times
- Viewability Overhaul for ESI Media To Pave Way For Programmatic
- Why Viacom Took A 'Big Brother' Three-Year Extension For GBP120m
- Tesco Media Review Pits Initiative Against Mediacom and ZenithOptimedia
- Katharine Viner Becomes First Female Guaridan Editor In Chief
- McDonald's Calls For Kids To Find Out More About Marketing
- Uber Hiring For PR Spin Offensive
- Brands Must Embrace 'Creative Democracy'
- Programmatic's 'Race To The Bottom' -- Publishers' Fight Back Begins
- MAD London - Friday, March 20, 2015
- SMG Rolling Out Pace Panel 'Knowledge Platform'
- The Rise Of The Programmatic Agency
- #OreoEclipse Takes Over 'The Sun' And Digital Outdoor Screens
- Your Next Email Strategy: Mapping The Customer Journey
- What Will New Legislation Mean For Marketers -- And When?
- Air France's Safety Presentation Does Little On The Safety Front
- Twitter Claims May Will See First 'Twitter Election'
- Japanese Marketers Investing In Retargeting, Slower To Understand Attribution
- Meerkat Movies To Replace Orange Wednesday Cinema Offers
- Aldi Signs GBP10m Team GB Sponsorship
- Chat To Your CIO About Customer Data Security Or Face A 100m Euro Fine -- The Choice Is Yours
- Havas Group Reports 9.4% Profit Growth For 2014
- MAD London - Thursday, March 19, 2015
- Google's Mobile Search Update Bigger Than Penguin, Panda
- Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
- Trinity Mirror Shares Rise As It Confirms 'Daily Express' Purchase Talks
- Premium Publishers Including Guardian, Reuters, FT Launch Programmatic Alliance
- Government To Consider Tax Breaks For Faltering Local Newspapers
- Real-Time Bias: 64% Of Marketers Basing Decisions On Biased Data
- WPP's Sorrell Confirms Interest In Dunnhumby
- 4 Types Of Instagram Hashtags And How To Make Them Work For Your Brand
- Publicis Launches New Global Network, Blue 449
- A Video Format That Lets You Layer More Info All Around It
- Yahoo Integrates Programmatic Video Ad Buying, Targeting Across BrightRoll
- Facebook Chief Warns Brands Not To Ignore Visual Communications, Such As Stickers
- Wunderman Appoints New Chief Exec
- The Right To Be Forgotten Is 'Complete Disaster,' Law Prof Says
- Barclays' David Wheldon Is The New WFA President
- Reclaiming The Value Of Viewability
- MailOnline Publisher Seeks Global Media Agency
- 3 Ways To Measure Your Return On Advertising Dollars, And What Works Best
- Waitrose Reviewing GBP25m Ad Account
- Dropping The Digital F-bomb
- Retailers Use Data To Keep Digital Outdoors Current
- Need A Helicopter? Now There's An App for That
- Google X Projects Built On Failures
- Has The Government Seen The Light On Local Media?
- MAD London - Monday, March 16, 2015
- WPP's Sorrell Banks GBP36m Bonus
- Giga OMG!
- Disney CEO Gets Behind Mickey Mouse Apple Watch
- Facebook's Mobile Focus Capitalizing On Acquisition Of Ecommerce Engine TheFind
- Seeing Red: Ads With Red Backgrounds Drive More Conversions
- Blippar To Launch Visual Search App
- Cultivating Data-Driven Creatives
- More Than Half Of Millennials Will Consume Native Advertising
- The 5 Key Traits Of A 'Growth CMO'
- 'I' Newspaper Launches Real-Time Video Advertising Campaign
- Why I Like Tumblr And Why Marketers Should Care
- Google Shutters Google Code Project
- WPP Appoints Scott Spirit To Chief Digital Officer
- Dealing With The Dizzying Device Dilemma
- gTLD Domain Registry Donuts Launching First Advertising Campaign
- Google Error Leaks Personal Owner Info For Several Thousand Sites
- Is This The Start Of Programmatic TV?
- Blippar AR Visual Image Search @SXSW Demonstrates Emerging Content Marketing Strategy
