MAD London Editions for March 2015
MAD London - Tuesday, March 31, 2015
IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
Cola Sales Decline As Water Picks Up
Programmatic Ad Spend In Europe Jumped 250% In 2014
Samsung Announces Seven-Figure Channel 4 Sponsorship Deal
UI Fatigue: The Need to Centralize Programmatic Access
Consumer Confidence On The Rise
Why Brands Will Pay Attention To Twitter's Periscope Over Meerkat
Marketers Not Turning Mobile Programmatic Interest Into Action
Sideswipes: Multiplication - Why The Next Big Thing Is Multiplying What We Have
Now TV Links TV Ads To Paid Search
DJ Lauren Laverne Co-Launches Women's Web Site
Vue Chooses Joint For Brand Revamp
Government In Health Marketing Plan That Works Shocker!
Trada, Google Ventures-Backed, Shutters Marketplace
Tumblr Names Dolgins First CMO
MAD London - Monday, March 30, 2015
Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishers
Digital To Account For A Quarter Of Global Ad Spend Next Year
ZO Cuts Its 2015 Global Ad Spending Forecast
Hailo Projects Cab Driver Faces On London Landmarks
Music And Film Companies Oppose Single EU Digital Market Plans
TBWA Reorganizes Around A 'Global Market Client Structure'
Google, Johnson & Johnson Robotic Partnership Could Lead To Biotech Spinoff
Google Can't Shake Safari-Hack Lawsuit In U.K.
Google Brings Back YouTube Preferred Upfront, Metrics Show Mobile's Contribution
Is Guinness Golden Ale A Brand Extension Too Far For Diageo?
'Loaded' Magazine Closes
Group M Retains GBP80m Lloyds Account
Digital Media Owners Should Stop Moaning. The EU Is A Single Market
A Young Investor Explains Why YouTube Will Be Just Fine
Three Reasons You Should Read That Column I Wrote On Exponential Technologies
Disruption In The Email Conversion Funnel
The Consumer-Retailer Spread: Coupons, Deals & Finding Things
MAD London - Friday, March 27, 2015
Google Takes 5-Star Product Ratings To U.K., France, Germany
UK To Be First Country Where Half Of Advertising Is Digital
Facebook's LiveRail Expands Into Mobile In-App Display
Content Is Still King, If It's Done Right
Whatsapp Overtakes Text Messaging
Google Fiber Ads Vs. Facebook Audiences
Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 Partnerships
Amazon Considering Drone Trials In The UK
Beg, Borrow And Steal, Just Don't Hoard Those Ideas
Three Ways Online Publishers Are Becoming Technology Companies
Facebook Taking YouTube Head On
Virgin Returns In Second Wave Of Digital Radio
Who Is To Blame When Your Dumb-Assed Idea Bombs?
Retail Needs To Focus On People, Not Technology
Land Rover Moves To Spark 44
Channel 4 Launches All 4 On Monday With O2 Priority Access
Trinity Mirror Believed To Be Discussing Local World Purchase
How Can Radio Stations Double In Number While Radio Revenues Wane?
MAD London - Thursday, March 26, 2015
Facebook Transforms Messenger Into Platform To Distribute Apps
Sorrell Says Rush To Digital May Need To Be Reconsidered
CMOs Focus More On Tech To Automate Media Decisions
WPP's Sorrell Says Industry Does Not Report Transparently
Digital Gains To Overtake Print Losses This Year, Says Johnston Press
Viacom To Launch Spike TV Channel With Breaking Bad Next Month
Amazon On Hunt For British Creative And Media Agencies
Nationwide Appoints VCCP
Dear Sir Martin Sorrell - The Transparency Needed in Advertising Isn't In Financial Reporting, It's In Agency Bills
Sponsored Content: What Agency Department Will Claim It?
Mozilla Firefox Replaces Google In Turkey
MAD London - Wednesday, March 25, 2015
Facebook Rolls Out Blueprint Program For Agencies
Buying TV Based On Data Leads To A 'Difficult Conversation' At Board Level
Mobile To Dominate Digital Ad Spend In 2016
Twitter Tests Auto-Play Video Ads
MMA Calls On Industry Bodies To End Bad Practices Among Giant Advertisers
Next Frontier For Digital Shops: The Art Of Management
Better Attribution, Tracking Needed To Boost Mobile Paid-Search Spending, Campaigns
PwC Partner Accuses Ad Industry Of Squeezing 'A Dry, Flaking Sponge'
Is Email Marketing Cheap -- Or Does It Have A High ROI?
With Content Marketing, Find The Right YouTube Star, And Trust The Story
Former Telegraph Columnist, Peter Oborne Slams Ad Industry's 'Snake Oil Salesmen'
DVD Stages A Fight Back Vs Streaming
Former Glamour Model Katie Price Tells Advertisers How She Builds Her Brands
'Daily Star' 'Page 3 Babes' Ad Banned
I'm Bad, You're Bad -- How About An Agency-Brand Amnesty?
MAD London - Tuesday, March 24, 2015
Twitter, Foursquare Team For Location-Based Expansion
British Digital Payments Companies Join Forces To Take On PayPal
Sideswipes: What I Did Instead Of Going To SXSW
Facebook Preps App To Block Calls
All Must Play Their Part In Combating Ad Fraud
Ad Effectiveness: Why Retargeting Metrics Aren't Telling the Whole Story
DraftKings Told To Revise Web Boasts
Brands Need Educating On Programmatic, Experts Agree
Maurice Levy to Get Hip With David Guetta During Cannes Lions
Cision Acquires Viralheat, Expanding Content Marketing Support Into Social
Maurice Levy Labels European Referendum 'Very Dangerous'
Maurice Levy Says France is 'Half Pregnant' And The UK Is 'Dangerous'
Irn Bru Signs Football League Sponsorship
Labour Leadings Twitter Political Debate, Though Cameron Leads On Economy And NHS
Agencies And Networks Should Lead The Click Fraud Fight -- Stop Saying It's Up To All Of Us
MAD London - Monday, March 23, 2015
SMG's Global Expansion Plans For Audience Research Platform
AOP Launches Quality Programmatic Publisher Hub
Apple Leaders Rally Behind New Bio Of Steve Jobs
Google Fiber TV Ad Trials Test Real-Time Data
European Lawmaker Says 2012 FTC Report Bolsters Antitrust Case Against Google
When Augmented, Virtual Reality Becomes Real For Advertisers
BT To Launch 4G Network This Week
This Agency Will Send One of Its Copywriters Into Space If Its Facebook Page Is Liked 37,000 Times
Viewability Overhaul for ESI Media To Pave Way For Programmatic
Why Viacom Took A 'Big Brother' Three-Year Extension For GBP120m
Tesco Media Review Pits Initiative Against Mediacom and ZenithOptimedia
Katharine Viner Becomes First Female Guaridan Editor In Chief
McDonald's Calls For Kids To Find Out More About Marketing
Uber Hiring For PR Spin Offensive
Brands Must Embrace 'Creative Democracy'
Programmatic's 'Race To The Bottom' -- Publishers' Fight Back Begins
MAD London - Friday, March 20, 2015
SMG Rolling Out Pace Panel 'Knowledge Platform'
The Rise Of The Programmatic Agency
#OreoEclipse Takes Over 'The Sun' And Digital Outdoor Screens
Your Next Email Strategy: Mapping The Customer Journey
What Will New Legislation Mean For Marketers -- And When?
Air France's Safety Presentation Does Little On The Safety Front
Twitter Claims May Will See First 'Twitter Election'
Japanese Marketers Investing In Retargeting, Slower To Understand Attribution
Meerkat Movies To Replace Orange Wednesday Cinema Offers
Aldi Signs GBP10m Team GB Sponsorship
Chat To Your CIO About Customer Data Security Or Face A 100m Euro Fine -- The Choice Is Yours
Havas Group Reports 9.4% Profit Growth For 2014
MAD London - Thursday, March 19, 2015
Google's Mobile Search Update Bigger Than Penguin, Panda
Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
Trinity Mirror Shares Rise As It Confirms 'Daily Express' Purchase Talks
Premium Publishers Including Guardian, Reuters, FT Launch Programmatic Alliance
Government To Consider Tax Breaks For Faltering Local Newspapers
Real-Time Bias: 64% Of Marketers Basing Decisions On Biased Data
WPP's Sorrell Confirms Interest In Dunnhumby
4 Types Of Instagram Hashtags And How To Make Them Work For Your Brand
Publicis Launches New Global Network, Blue 449
A Video Format That Lets You Layer More Info All Around It
Yahoo Integrates Programmatic Video Ad Buying, Targeting Across BrightRoll
Facebook Chief Warns Brands Not To Ignore Visual Communications, Such As Stickers
Wunderman Appoints New Chief Exec
The Right To Be Forgotten Is 'Complete Disaster,' Law Prof Says
Barclays' David Wheldon Is The New WFA President
Reclaiming The Value Of Viewability
MailOnline Publisher Seeks Global Media Agency
3 Ways To Measure Your Return On Advertising Dollars, And What Works Best
Waitrose Reviewing GBP25m Ad Account
Dropping The Digital F-bomb
Retailers Use Data To Keep Digital Outdoors Current
Need A Helicopter? Now There's An App for That
Google X Projects Built On Failures
Has The Government Seen The Light On Local Media?
MAD London - Monday, March 16, 2015
WPP's Sorrell Banks GBP36m Bonus
Giga OMG!
Disney CEO Gets Behind Mickey Mouse Apple Watch
Facebook's Mobile Focus Capitalizing On Acquisition Of Ecommerce Engine TheFind
Seeing Red: Ads With Red Backgrounds Drive More Conversions
Blippar To Launch Visual Search App
Cultivating Data-Driven Creatives
More Than Half Of Millennials Will Consume Native Advertising
The 5 Key Traits Of A 'Growth CMO'
'I' Newspaper Launches Real-Time Video Advertising Campaign
Why I Like Tumblr And Why Marketers Should Care
Google Shutters Google Code Project
WPP Appoints Scott Spirit To Chief Digital Officer
Dealing With The Dizzying Device Dilemma
gTLD Domain Registry Donuts Launching First Advertising Campaign
Google Error Leaks Personal Owner Info For Several Thousand Sites
Is This The Start Of Programmatic TV?
Blippar AR Visual Image Search @SXSW Demonstrates Emerging Content Marketing Strategy
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