MAD London Editions for March 2015
MAD London - Tuesday, March 31, 2015
IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
Cola Sales Decline As Water Picks Up
Programmatic Ad Spend In Europe Jumped 250% In 2014
UI Fatigue: The Need to Centralize Programmatic Access
Samsung Announces Seven-Figure Channel 4 Sponsorship Deal
Why Brands Will Pay Attention To Twitter's Periscope Over Meerkat
Consumer Confidence On The Rise
Sideswipes: Multiplication - Why The Next Big Thing Is Multiplying What We Have
Marketers Not Turning Mobile Programmatic Interest Into Action
Now TV Links TV Ads To Paid Search
DJ Lauren Laverne Co-Launches Women's Web Site
Vue Chooses Joint For Brand Revamp
Tumblr Names Dolgins First CMO
Trada, Google Ventures-Backed, Shutters Marketplace
Government In Health Marketing Plan That Works Shocker!
MAD London - Monday, March 30, 2015
Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishers
Digital To Account For A Quarter Of Global Ad Spend Next Year
Hailo Projects Cab Driver Faces On London Landmarks
ZO Cuts Its 2015 Global Ad Spending Forecast
Music And Film Companies Oppose Single EU Digital Market Plans
TBWA Reorganizes Around A 'Global Market Client Structure'
Google, Johnson & Johnson Robotic Partnership Could Lead To Biotech Spinoff
Google Can't Shake Safari-Hack Lawsuit In U.K.
Google Brings Back YouTube Preferred Upfront, Metrics Show Mobile's Contribution
Is Guinness Golden Ale A Brand Extension Too Far For Diageo?
'Loaded' Magazine Closes
Group M Retains GBP80m Lloyds Account
Disruption In The Email Conversion Funnel
Three Reasons You Should Read That Column I Wrote On Exponential Technologies
A Young Investor Explains Why YouTube Will Be Just Fine
Digital Media Owners Should Stop Moaning. The EU Is A Single Market
The Consumer-Retailer Spread: Coupons, Deals & Finding Things
MAD London - Friday, March 27, 2015
Google Takes 5-Star Product Ratings To U.K., France, Germany
Facebook's LiveRail Expands Into Mobile In-App Display
UK To Be First Country Where Half Of Advertising Is Digital
Whatsapp Overtakes Text Messaging
Content Is Still King, If It's Done Right
Google Fiber Ads Vs. Facebook Audiences
Amazon Considering Drone Trials In The UK
Beg, Borrow And Steal, Just Don't Hoard Those Ideas
Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 Partnerships
Facebook Taking YouTube Head On
Three Ways Online Publishers Are Becoming Technology Companies
Who Is To Blame When Your Dumb-Assed Idea Bombs?
Virgin Returns In Second Wave Of Digital Radio
Land Rover Moves To Spark 44
Retail Needs To Focus On People, Not Technology
Channel 4 Launches All 4 On Monday With O2 Priority Access
Trinity Mirror Believed To Be Discussing Local World Purchase
How Can Radio Stations Double In Number While Radio Revenues Wane?
MAD London - Thursday, March 26, 2015
Facebook Transforms Messenger Into Platform To Distribute Apps
Sorrell Says Rush To Digital May Need To Be Reconsidered
CMOs Focus More On Tech To Automate Media Decisions
WPP's Sorrell Says Industry Does Not Report Transparently
Digital Gains To Overtake Print Losses This Year, Says Johnston Press
Viacom To Launch Spike TV Channel With Breaking Bad Next Month
Amazon On Hunt For British Creative And Media Agencies
Nationwide Appoints VCCP
Sponsored Content: What Agency Department Will Claim It?
Dear Sir Martin Sorrell - The Transparency Needed in Advertising Isn't In Financial Reporting, It's In Agency Bills
Mozilla Firefox Replaces Google In Turkey
MAD London - Wednesday, March 25, 2015
Facebook Rolls Out Blueprint Program For Agencies
Mobile To Dominate Digital Ad Spend In 2016
Buying TV Based On Data Leads To A 'Difficult Conversation' At Board Level
Twitter Tests Auto-Play Video Ads
Next Frontier For Digital Shops: The Art Of Management
MMA Calls On Industry Bodies To End Bad Practices Among Giant Advertisers
Is Email Marketing Cheap -- Or Does It Have A High ROI?
PwC Partner Accuses Ad Industry Of Squeezing 'A Dry, Flaking Sponge'
Better Attribution, Tracking Needed To Boost Mobile Paid-Search Spending, Campaigns
Former Telegraph Columnist, Peter Oborne Slams Ad Industry's 'Snake Oil Salesmen'
With Content Marketing, Find The Right YouTube Star, And Trust The Story
DVD Stages A Fight Back Vs Streaming
Former Glamour Model Katie Price Tells Advertisers How She Builds Her Brands
'Daily Star' 'Page 3 Babes' Ad Banned
I'm Bad, You're Bad -- How About An Agency-Brand Amnesty?
MAD London - Tuesday, March 24, 2015
Twitter, Foursquare Team For Location-Based Expansion
British Digital Payments Companies Join Forces To Take On PayPal
Sideswipes: What I Did Instead Of Going To SXSW
Facebook Preps App To Block Calls
All Must Play Their Part In Combating Ad Fraud
Ad Effectiveness: Why Retargeting Metrics Aren't Telling the Whole Story
Brands Need Educating On Programmatic, Experts Agree
DraftKings Told To Revise Web Boasts
Maurice Levy to Get Hip With David Guetta During Cannes Lions
Maurice Levy Labels European Referendum 'Very Dangerous'
Maurice Levy Says France is 'Half Pregnant' And The UK Is 'Dangerous'
Cision Acquires Viralheat, Expanding Content Marketing Support Into Social
Irn Bru Signs Football League Sponsorship
Labour Leadings Twitter Political Debate, Though Cameron Leads On Economy And NHS
Agencies And Networks Should Lead The Click Fraud Fight -- Stop Saying It's Up To All Of Us
MAD London - Monday, March 23, 2015
SMG's Global Expansion Plans For Audience Research Platform
AOP Launches Quality Programmatic Publisher Hub
Apple Leaders Rally Behind New Bio Of Steve Jobs
European Lawmaker Says 2012 FTC Report Bolsters Antitrust Case Against Google
Google Fiber TV Ad Trials Test Real-Time Data
When Augmented, Virtual Reality Becomes Real For Advertisers
This Agency Will Send One of Its Copywriters Into Space If Its Facebook Page Is Liked 37,000 Times
BT To Launch 4G Network This Week
Viewability Overhaul for ESI Media To Pave Way For Programmatic
Why Viacom Took A 'Big Brother' Three-Year Extension For GBP120m
Tesco Media Review Pits Initiative Against Mediacom and ZenithOptimedia
Katharine Viner Becomes First Female Guaridan Editor In Chief
McDonald's Calls For Kids To Find Out More About Marketing
Uber Hiring For PR Spin Offensive
Brands Must Embrace 'Creative Democracy'
Programmatic's 'Race To The Bottom' -- Publishers' Fight Back Begins
MAD London - Friday, March 20, 2015
SMG Rolling Out Pace Panel 'Knowledge Platform'
The Rise Of The Programmatic Agency
#OreoEclipse Takes Over 'The Sun' And Digital Outdoor Screens
Your Next Email Strategy: Mapping The Customer Journey
Air France's Safety Presentation Does Little On The Safety Front
What Will New Legislation Mean For Marketers -- And When?
Japanese Marketers Investing In Retargeting, Slower To Understand Attribution
Twitter Claims May Will See First 'Twitter Election'
Meerkat Movies To Replace Orange Wednesday Cinema Offers
Aldi Signs GBP10m Team GB Sponsorship
Havas Group Reports 9.4% Profit Growth For 2014
Chat To Your CIO About Customer Data Security Or Face A 100m Euro Fine -- The Choice Is Yours
MAD London - Thursday, March 19, 2015
Trinity Mirror Shares Rise As It Confirms 'Daily Express' Purchase Talks
Google's Mobile Search Update Bigger Than Penguin, Panda
Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
Premium Publishers Including Guardian, Reuters, FT Launch Programmatic Alliance
Real-Time Bias: 64% Of Marketers Basing Decisions On Biased Data
Government To Consider Tax Breaks For Faltering Local Newspapers
4 Types Of Instagram Hashtags And How To Make Them Work For Your Brand
Publicis Launches New Global Network, Blue 449
WPP's Sorrell Confirms Interest In Dunnhumby
Yahoo Integrates Programmatic Video Ad Buying, Targeting Across BrightRoll
Facebook Chief Warns Brands Not To Ignore Visual Communications, Such As Stickers
A Video Format That Lets You Layer More Info All Around It
The Right To Be Forgotten Is 'Complete Disaster,' Law Prof Says
Wunderman Appoints New Chief Exec
Reclaiming The Value Of Viewability
Barclays' David Wheldon Is The New WFA President
MailOnline Publisher Seeks Global Media Agency
3 Ways To Measure Your Return On Advertising Dollars, And What Works Best
Waitrose Reviewing GBP25m Ad Account
Dropping The Digital F-bomb
Retailers Use Data To Keep Digital Outdoors Current
Need A Helicopter? Now There's An App for That
Google X Projects Built On Failures
Has The Government Seen The Light On Local Media?
MAD London - Monday, March 16, 2015
Giga OMG!
WPP's Sorrell Banks GBP36m Bonus
Disney CEO Gets Behind Mickey Mouse Apple Watch
Facebook's Mobile Focus Capitalizing On Acquisition Of Ecommerce Engine TheFind
Seeing Red: Ads With Red Backgrounds Drive More Conversions
Blippar To Launch Visual Search App
Cultivating Data-Driven Creatives
More Than Half Of Millennials Will Consume Native Advertising
The 5 Key Traits Of A 'Growth CMO'
'I' Newspaper Launches Real-Time Video Advertising Campaign
Why I Like Tumblr And Why Marketers Should Care
Google Shutters Google Code Project
Dealing With The Dizzying Device Dilemma
WPP Appoints Scott Spirit To Chief Digital Officer
gTLD Domain Registry Donuts Launching First Advertising Campaign
Is This The Start Of Programmatic TV?
Blippar AR Visual Image Search @SXSW Demonstrates Emerging Content Marketing Strategy
Google Error Leaks Personal Owner Info For Several Thousand Sites
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