MAD London Editions for July 2015
MAD London - Friday, July 31, 2015
Next Year Will Be The 'Year Of' Mobile: For Video, Anyway
Chime Communications Sells To WPP And Providence Equity Partners
Chime Shares Jump 70% On $550 Million Buy Offer From WPP, Providence
Zuckerberg Reveals WhatsApp And Messenger Monetisation Plans
Simon Cowell's Syco Music Wants To Build Bands With Brands
Microsoft To Stop Serving Content Ads
Google Risks Fines Over 'Right To Be Forgotten'
Former Top Gear Trio Sign Three-Year Top Gear Deal With Amazon Prime
Average User Spends 45 Minutes Per Day On Facebook
Guardian Posts A Loss Despite 20% Rise In Digital Revenues
Center Parcs Seeks CRMAgency
John Lewis To Launch In-Store Spa Brand
Amazon Adds 'Stickiness' With Music And Clarkson. Spotify And Apple Take Note
Best Known As IoT Brand: Apple, 48%; Samsung, 22%
MAD London - Thursday, July 30, 2015
Mobile Dominates Facebook Ad Revenues
WPP Squaring Up To Buy Chime Communications
Twitter Admits 'Marketing Issue' As It Seeks First CMO
Search Advertising Needs Stronger Connection To YouTube, Facebook Videos
Facebook Mobile Ad Sales Leap To Nearly 20% Of Revenue
WPP, Providence Equity Partners In Talks To Buy UK-based Chime For $550 Million
Tesco And 'Ribena-gate' -- What Next For Sugary Drinks And Supermarkets?
Trinity Mirror Experiments With Content For Ad Interaction Swap
Netflix Looks For UK Ad Agency
Heineken Gears Up For Its Largest Launch Ever
The Power Of Reimagination
Ribena-Gate Is Lifting The Lid On Sweet Drinks. What Next?
Advertisers Consumed With Lure Of Programmatic Cross-Channel
MAD London - Wednesday, July 29, 2015
Discount And Middle-Class Supermarkets Rise - Time For The Big Four To Build A Customer Rapport?
YouTube Goes 'Mobile, Mobile, Mobile'
Amazon Squares Up To Spotify And Apple Music With Prime Music
Mobile Advertising Can Reach Consumers On-The-Go
Should Brands Invest In Digital Advertising Or Digital Tech?
Supermarket Sales Up Thanks To Loyalty Schemes And Ad Campaigns
Lidl Spending Twice As Much On Advertising As Other Supermarkets
Windows 10 Launches Today
Sky Hails Sky Now Service For 'Outstanding Growth'
Diageo Close To Appointing Its First Ecommerce Agency
Kantar Media Forges Alliance With BIScience
Google Rebuilds Dynamic Search Ads
MAD London - Tuesday, July 28, 2015
Publishers Using Google AdSense Face Consent Policy Across EU
Instagram's Mobile Ad Revenues To Hit Nearly $3B By 2017
Google Takes Back Autocomplete, Restricts Unauthorized Access
TV Ad Spend Up 11.5% - Not Bad For The Channel The Internet 'Killed'
Google+ Accounts No Longer Mandatory
Reebok Launches 'Be More Human' Campaign In UK
ITV Profits Up, Despite Viewer Dip
Instagram Mobile Revenue Set To Overtake Google And Twitter
UK Ad Market Growth Outpaces Rest Of EU
Gumtree To Sponsor Premier League Football On BT Sport
MAD London - Monday, July 27, 2015
Sky Takes On Apple and Netflix With New Advanced Set-Top Box
BBC Rumoured To Launch iTunes-Style Download Service
UK Music Passes 500m Streams Per Week
Amazon Ramps Up Fashion Business In London
Pearson Due To Sell Off 50% Stake In The Economist
Music Streamer Deezer Appoints Pd3 For Above The Line Campaign
Wieden+Kennedy London Wins Global Nurofen Account
Digital Marketing Skills Gap -- Could Sky's Trust In LinkedIn Data Rescue London?
Y&R Appoints Dimitriou To Lead Its European Operations
MAD London - Friday, July 24, 2015
Twitter Updates Answers, Helps Developers Track Apps
Maurice Levy: 'Festival Of Reviews' Not Cheap
FT Sold To Nikkei For GBP844m
AOL Unveils Skippable, Other Video Ad Formats: Dubs Them 'Premium'
Olympus Whistleblower Concerned By Nikkei Purchase Of FT
The Best Email I Ever Received
Common Approach To Viewability Measurement Needed
The Case Of Latest New Belgium And Beautyrest Campaigns
EU Investigates Hollywood And Sky TV's Geo-Fencing Movies
Unilever Shifting Focus From Food To Personal Care
Outdoor Sensors Test Which Campaigns Get Engagement
14% of Spam in UK Comes Through One ISP: Cloudmark
UK's Fraud Bureau Warns About 'British Gas' Spam
Daily Mail Hit By Ad Slowdown
Mirror Overtakes Telegraph Online
WPP's Maxus Wins Daily Mail's UK And US Media Account
Display's Woes Will Fuel Mobile, Native And Social
MAD London - Thursday, July 23, 2015
No Doubt A Bot It
Internet Poised To Be Biggest Ad Medium In 2016
Zuckerberg Moves Closer To Becoming World's Richest Person
How Agencies Are Sifting Through The Sea Of Ad Tech
Developer Introduces 'Cost-Per-Second' Ad Model, Calls It The 'CPC For Brands'
Pearson Reveals 'Advanced Discussions' Over FT Sale
What's The Next Lofty Goal For The Media Industry?
Publicis Groupe Reports 1.4% Q2 Organic Growth
WPP Leads M&A Activity As Deal Number Rises
UK Consumers Not Bothered If 94% Of Brands Disappeared
Ad Tech War Brewing In Europe
One In Five Brits Is A Copyright Pirate
Tesco Emoji Stunt Aimed To Make People Smile
MediaCom Handed GBP15m Betfair European Media Account
Aunt Bessie's Signs GBP6m 'I'm A Celebrity...' Deal
Sky Wins Right For 'Near Live' Premier League Action
Searchmetrics, Havas Media Netherlands Extend Partnership
Dan Clays Promoted From MD To Chief Exec Of OMD UK
More Lazy Than Apathetic -- Double Standards And The UK Consumer
MAD London - Wednesday, July 22, 2015
Omnicom Posts 5.3% Organic Growth For Q2
IPG Posts 6.7% Organic Growth In Q2, Raises 2015 Growth Target
Mobile Programmatic Ad Campaigns On Rise
If 49% Viewability Doesn't Prompt Brands To Ask Media Agencies Searching Questions, Nothing Will
BBH Wins Heinz Europe Creative Account
Andrew Dimitriou Announced New European Head For Y&R
O2 Get Rugby Fans To 'Wear The Rose' For England
BBC IPlayer Watched By 60m Worldwide Illegally
Apple Shares Fall On Disappointing Figures
Less Than Half Of UK Display Ads Are Viewable
Programmatic's $10 Billion Milestone: Display First, TV Next
MAD London - Tuesday, July 21, 2015
PayPal To Spin Out, But What About Contactless Mobile Payments?
Instagram Adds Search To Web
Programmatic Soars As Viewability Tumbles
McCann Rolls Out Windows 10 Launch Campaign
Brands Failing To Link Sales And Marketing
GroupM Gets Agency Exclusive On Networked Insights Kairos Platform
YouTube Claims Average Top 100 Brands Spending 60% More Budget
Time Is Right For PayPal To Go Alone
EBay's Advertising Head Calls For Industry To Support 'Creative Planners'
Havas Helia Awarded Customer Engagement Brief By Regus
Transport For London Most Popular For Apple Pay Usage
Ben Sherman Sold To The US For $40.8m
IBM, Google, Intel Lead in IoT Buzz
Internet Connections Coming: 25 Billion Things, 4 Billion People
MAD London - Monday, July 20, 2015
Dear Paddy: That Joke Isn't Funny Any More
Supercookies, Digital Fingerprinting Undermine Trust In Web, W3C Says
L'Oreal Chief Digital Officer Says Digital Investment Paying Off
Despite Worries, YouTube Is Doing Very Well, Thank You
Waitrose Partners With Pinterest For Ad Trial
Jim Beam Doubles Digital Marketing Investment To Target Millennials
Government Considering BBC Subscriptions
BT Chief Hits Back Over Potential Forced Sale Of Openreach
Government Advises Parents To Cut Sugary Drinks For Children
Ikea Looking To Ditch Quirky Perception
Chambord Hands Below The Line Account To Aesop
Google Explores Nuances Of Branded Content On YouTube
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