Netlfix has contacted creative agencies directly with a brief. Previous shows commissioned by Netflix include the US remake of "House Of Cards" and "Better Call Saul." This is the first time the company has sought an agency to advertise a specific series in the UK. Netflix does not have a retained agency in Europe and works with shops on a project basis. Most recently, Wieden +Kennedy Amsterdam produced "great things start with Netflix," which promoted the company’s European expansion.