MAD London Editions for October 2015
MAD London - Friday, Oct. 30, 2015
LinkedIn Revs Soar 37%, Propelled By Talent Solutions Unit
Apple Increases Ad Spend By Half To Hit $1.8bn
Reviewers Go Gaga Over Apple TV's Prospects
Trustworthy Accountability Group Unveils Anti-Fraud Program
O2 Wins Rugby World Cup Social Battle, Despite England's Early Exit
Consumers Wary About Spending This Christmas
Viral Videos: Just Too Familiar
Movemember Launches 'Move' To Get Supporters Fit
ASA Takes Moshi Monsters Off Its Blacklist
BT Television Sees Big Lift From Champions League Football
Channel 4 Hits Out At Plans To Include BBC iPlayer In Licence Fee
Bose Seeks Global Creative Agency Appoints Mother London For TV Campaign
Time For Brands To Get Visual - Apple TV Brings Native Video To The Sofa And Launches TVCommerce
MAD London - Thursday, Oct. 29, 2015
Trinity Mirror's 'Local World' Deal Builds Largest UK Local News Business
BBC Should Stop Publishing Text Content, Says UK Culture Secretary
Trinity Mirror To Double Ad Sales Business With Local World Ownership
Martin Sorrell Says Ad Blockers Have Not Had A Significant Impact On Ad Business
Sorrell Believes American Agency Probe Should Include The 4As
Maximize Your Conference Experience - Don't Just Show Up!
Mondelez Links Sales And Marketing With Chief Growth Officer Role
Companies Offer International Social Cash Transfers
VW Vows To Change The Brand's 'Mindset'
M&S Hit By Customer Data Glitch
Karmarama Wins Army Recruitment Brief
Greene King Appoints Zone To Digital Strategy Brief
Bicester Village Outlet Owner Puts Global Media Up For Tender
Abandon Hope All Ye Who Ignore Mobile In Reinvented Customer Journeys
WPP's Sorrell New Poster Boy For WSJ's 'Make Time' Campaign
MAD London - Wednesday, Oct. 28, 2015
WPP Posts Q3 Organic Revenue Growth Of 4.6%
Trinity Mirror Confirms GBP220m Deal For 'Local World' Control
PHD Lands Global Paid Search, UK Media Chores For Virgin Atlantic
Native Video Leaps On Twitter, Periscope And Vine
Publicis Groupe, Orange Launch Startup Investment Fund
Britons Will Spend GBP24bn On Christmas -- Desktop Still Favourite Channel
Sir Martin Sorrell Warns British EU Referendum Could Curtail Ad Spend
MPs Ask Government To Raise Cybersecurity Fines After Talk Talk Breach
Virgin Atlantic Switches From Arena To PHD
Bentley App Recognises Emotions To Build Virtual Bentayga Model
The Guardian Exposes Email Addresses of Beta Mobile Users
Time For CMOs And CIOs To TalkTalk About Security?
How To Lead A Purposeful, Ad-Blockless Life
MAD London - Friday, Oct. 23, 2015
Instagram Debuts New App Video Boomerang
Apple News Launches In UK
Reimagining E-Commerce
Havas Revenues Jump 16% In Q3
Ad Fraud Best Practice Guidelines Published
The Bandwidth Economy: Part Two
Twitter Finds Benefit in Email; Updates Digits
Google Launches Grants For EU News Publishers
Twitter Opens Moments To Publishers
Food And Drink Industry Rejects Calls For A Sugar Tax
RNLI Becomes First Charity To Switch To Opt-In Marketing
'Customer Led' McDonald's Sees Increase In Sales
'Humans' Helps OMD UK Win Four Golds At The 2015 Media Week Awards
Billion-Dollar Con Men Will Be Tackled... Next Year
MAD London - Thursday, Oct. 22, 2015
Publicis Groupe Posts 'Clearly Disappointing' 0.7% 3Q Organic Growth
Microsoft UK Marketing Comms Director Explains Why Programmatic Isn't Exciting Marketers
WPP, Acquia In New Global Partnership
Disney To Launch Streaming Service
Coca-Cola Says Revenue Decline Is Due To A Lag Between Investing And Earning
Media Trading Volume Expands, Reaches Highest September Yet
Bloomberg Calls For Mobile Innovation To Tackle Ad Blocking
Leo Burnett Integrates Its Four Brands
Sky Growth Strong Despite Champions League Loss To BT
'Financial Times' Journalists To Vote On Strike
Is Advertising's Dirty Secret Out Of The Bag?
Maybe You Should Stop Calling It 'Mobile'?
Interpublic's Michael Roth Has The Answers to Every Agency's Problems
MAD London - Wednesday, Oct. 21, 2015
IPG: Q3 Revenues Buffeted By Exchange Rates, But Organic Growth Is Strong
Which Brands Got Closest To Back To The Future?
Facebook Leads Social Ad Effectiveness, But There's Room For Improvement
Dentsu Aegis Forms New Global Network Around MKTG
Facebook Named Most Effective Social Channel By Marketers
Can Google Survive In A Search-Free Mobile World?
City AM Becomes First UK News Site To Block Ad Blockers
Sky Launches Sky Advance For Cross-Platform Campaigns
Irish Privacy Regulator To Decide Whether Facebook Can Send Data To U.S.
Google Dominates Search, Struggles in Display Targeting Against Facebook
Diageo Targets Millennials With "Smirnoff Electric" Launch
Starbucks Opens Evening Menu In Pilot London Cafe
Sky Freezes BT Sport Out Of England Rugby Tours Down Under
Blocking The Blockers -- No More Mr Nice Guy
MAD London - Tuesday, Oct. 20, 2015
Omnicom Q3 Revenue And Profit Declines
Digital Drives UK Ad Spend To GBP9.4bn Record Half-Year High
Ex-Microsoft CEO Ballmer Takes 4% Stake In Twitter
UK Mobile Ad Spend Hits Billion-Pound Mark In First Half Of 2015
Foreign Banks Offer Future Of Mobile Service
Morrisons Places Creative Under Review
Free Sheets Outperforming Paid-For Magazines
Global Expands Audio Ad Exchange Into Europe
Culture Secretary Urges Papers To Sign Up To Independent Regulation
Mobile Display's Parity With Search Shows Price Is Temporarily Trumping Quality
The Pot Calling The Kettle Blocked
PR Exec Slaps Martin Sorrell Upside the Head For Disparaging Remarks on PR Firms' Marketing Capabilities
What Conditions Are Required For Innovation?
MAD London - Monday, Oct. 19, 2015
'Guardian' To Cut Staff
ITV Set To Announce GBP100m Takeover Of UTV Media
London-Based VCCP, Sick of Being Excluded From International Work, Plans to Buy U.S. Agency
Mobile Platform Taptica Expands Into Europe With MNG
Trinity Mirror To Announce GBP220m Purchase Of Local World
The Nerve! YouTube Tells Advertisers To Advertise On YouTube
Public Wants A Modernised BBC Licence Fee, Not Subscriptions
When Roll Is Called Up Yonder, Will Ad Data Collection Fall On Side Of Angels?
Baileys Appoints Mother Global Strategic And Creative Partner
DigitasLBi Signs Content Deal With Lauren Laverne's The Pool
Rusbridger Condemns Fleet Streets "Dailly Monstering" Of The BBC
Lenovo Claims Progress On Path To Becoming Mainstream Tech Brand
BBC Hot Air Is Much Ado About Nothing
Airbnb Charges Clients To Run Google Search Ads
MAD London - Friday, Oct. 16, 2015
Huge Court Victory For Uber Over London's Black Cabs
Unilever Ecommerce Growth Doubles Market Average
AOL UK MD Bemoans Advertisers' "Terrible Use Of Data"
Major Brands Scaling Up Creative Programmatic
Half Of Marketers Fear Losing Trust On Data Handling
Soft Drinks Makers Warned To Add Healthier Drinks To Portfolios
John Lewis Talks Up The Rise Of The 'Master Shopper'
Microsoft's UK CMO Joins Facebook
Droga5 London Wins Impulse Global Creative Brief
Prudential Launches Hunt For Digital Shop
Digital Display Must Wake Up -- Consumers Just Aren't That Into You
Publicis Acquires Content Shop August
Yahoo Favors Mobile With New Email App, Shares Rise
Least Objectionable Programmatic
Maurice Levy, Martin Sorrell Land Spots On Harvard Business Review's Best-Performing CEO List
MAD London - Thursday, Oct. 15, 2015
Ryanair Wants Google To Prevent Other Companies' Use Of Its Name In Search Ads
Marketing Budgets Rise Again But Confidence Takes A Dip
Axel Springer Blocks Ad Blockers in Germany
IAB 'Leans' Into Ad Block Solution, Says 'We Messed Up'
Facebook Internet Drone Ready For UK Test Flight
Why Facebook Is Fiddling With Your Memories
GroupM's Mindshare Adds More General Mills Business
M&S Announces Sparks Loyalty Card
Holiday Shoppers Head to Store, Phones in Hand
Electric Jukebox To Take On Spotify And Apple Music
Netflix Blames Credit Card Changes For Slowing Subscriber Growth
Sky Creates Production Fund To Encourage Adsmart
Boots UK Signs Content Deals With Eight Partners
Low Viewability's True Casualty Is Not Budget, But Halving Reach And Awareness
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