City AM has got it right. You can't reason with ad blockers. Just block them right back and deny them quality content. Read the whole story
Interpublic Group reported a slight revenue gain of 1.3% for the third quarter in the face of a strong dollar overseas. But organic growth … Read the whole story
Facebook scores highest in advertising effectiveness among the leading social media platforms, according to a survey of brand and agency executives from 29 big … Read the whole story
Dentsu Aegis Network is crafting a new global network brand with MKTG at the core, in a move designed to strengthen DAN's sports and … Read the whole story
It's the billion-dollar question: Can Google thrive in an increasingly mobile world? At present, there are some signs that the search giant is in … Read the whole story
As Google and Facebook jockey to become the frontrunner in display ad targeting, results from the Adobe Digital Index (ADI) third-quarter report released Wednesday … Read the whole story