July 22 - 25, 2024
Tuesday, July 9, 2013
Top of The News
The saga of Barnes & Noble -- a plodding melodrama in which a blockbuster of 20th century retailing struggles to embrace the rapidly evolving realities of 21st century ebook technology … Read the whole story
RETAILTo celebrate 50 years of dressing women for success, The Limited is launching a social-media campaign to get them talking about how well they … Read the whole story
RESTAURANTSYogurtland has partnered with Warner Bros. Consumer Products to offer new yogurt flavors and various items based on Looney Tunes characters. There is also … Read the whole story
TELECOMSprint encouraged fans to tweet their favorite driver's number along with the hashtag #Sprint60 as many times as possible during the last 30 laps … Read the whole story
FINANCIAL SERVICESEsurance has extended and expanded its sponsorship of the U.S. Open. The company became a sponsor of the famed tennis tournament in 2010, and … Read the whole story
APPARELUnder Armour is extending its largest-ever global campaign, "I Will", with a 60-second spot focusing on grassroots football. "Ready for August" also happened to … Read the whole story
AUTOMOTIVEThe humorous ads comprise three new spots (two of which debut this summer) featuring college sportscasters Kirk Herbstreit and Brent Musburger doing voiceover play-by-play, … Read the whole story
- COMMENTARY
Let's start by asking the Passover question: What made Cannes different this year from all other years? Read the whole story
- COMMENTARY
Just as content marketing has revolutionized B2B sales, content selling is becoming a standard practice for sales teams. Sales teams are leveraging content as … Read the whole story
- COMMENTARY
Big Data, data-driven marketing, analytics and a host of other goals focused on using data to make smart business decisions were major drivers in … Read the whole story
UPCOMING EVENTS
Brand Insider Summit QSR June 3 - 6, 2024
Kimpton Hotel Fontenot
Featuring top industry speakers including:
Anne Mejia - Mellow Mushroom, VP of Brand Development
Erik Collins - Del Taco, Director of Marketing Technology
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