MediaDailyNews Editions for September 2003
MediaDailyNews - Tuesday, Sept. 16, 2003
Survey Finds "8 Simple Rules" Was One Of ABC's Most Valuable Series
Times Shifts DVD Section To Tuesday
Reader's Digest Taps New Pub
Aegis Group Adds To Research Network
Report: Coca-Cola Media Goes Into Review
Madison Avenue Confidential: Nielsen Inquiry Proves Not So Secret, Costs Not So Pricey
CNN News Chief Resigns; Ex-Viacom Exec Replaces Her
Dow Jones Crosses Over, Signs Cigna For Multi-Platform Deal
Lagging Data Reveals Summer Spike In Broadcast Ad Demand
Life After TiVo: Study Finds Interactive TV Poised To Take Off
MediaDailyNews - Monday, Sept. 15, 2003
USA Today Continues Ad Page Plunge
Citing U.S. Ad Strength, Zenith Ups Its World Ad Outlook
Letterman To Audience: "I'm Expecting"
GSN Sets Ritter Game Show Memorial
Bacon's Expands Broadcast-Monitoring Service
When Less Equals More: Pubs Pitch A Leaner, Cleaner Base
MPG Promotes Three
Actor's Death Raises Issues For ABC Upfront Ad Buys
Tech Review: Technically Speaking, We're Not A Tech Book
MediaDailyNews - Friday, Sept. 12, 2003
Nielsen Uses Print Ads To Boost TV Ratings Sample
GSD&M Scores Gold, Gets Olympic Branding Project
Taco Bell Shells Out Additional $11.8 Million In Lawsuit
John Ritter, Star of "8 Simple Rules," Dead at 54
Hispanic Marketplace: Healthy, But Still An Ad Minority
Mag Gives New Meaning To A Spread, Places Bet On Burgeoning Gaming Market
MediaDailyNews - Thursday, Sept. 11, 2003
Amid Talk Of An Ad Rebound, Mag Ad Pages Fall For Third Consecutive Month
Tribune Syndicates "Sex" To Cities
Horizon Media Adds Two
Ad Execs Debate Value of Plugs, Sponsorships
PRIMEDIA Looking to Sell New York Mag
B2B Group Puts Its Money Where It's Mouth Is: A Trade Pub Campaign
And Now A Word From Some Sponsorships, Execs Discuss Old Format's New Golden Age
Mandese, Yahn Join MediaPost
MediaDailyNews - Wednesday, Sept. 10, 2003
Aegis Hints It's In The Market To Acquire Another Media Shop
Initiative Wins General Motors' UK Business
Automobile Mag Launches Ad Campaign
ARF Returns To Ad Roots, Hires Agency Exec To Manage Its Research Mandate
Publisher Acquires Guitar Title, Strikes Dissonant Chord
LA Times Goes Outdoors
Di Clemente, McAteer Named Group Account Directors for Initiative
MediaDailyNews - Tuesday, Sept. 9, 2003
Business Ad Pages Begin To Expand, Signal End To Ad Recession
Starcom Tunes In New Software For Radio Buys
Old Navy Rides Cargo Train To Top Commercial Spot
MPA Hosting Big Bang
Comcast Segments Chicago, Detroit And, Beginning Next Year, The Nation
Motor Trend Revs Up Non-Endemics
Now Warming Up In Baseball's Bullpen: Scarborough Research
The South Rises Again in Yet Another New Title
MediaDailyNews - Monday, Sept. 8, 2003
How Advertising Got 'W' Re-elected
Senate Panel OKs One-Year Delay of Ownership Cap
Ad Demand Soars for Online and Cable, Wanes for Magazines and Newspapers
Miami Ad Execs Launch Hispanic Agency
Newspapers Inc. Purchases HomeChoice
Future Network USA Buys Guitar World
Newspapers Riding The CityXpress
NFL, NASCAR Yield Greatest Sports Ad Value
MediaDailyNews - Friday, Sept. 5, 2003
American Business Media Launches Ad Campaign
Where Was Madison Avenue When Mars Came Calling?
Aronson Named Ad Director At New York Magazine
MTV Networks To Sponsor Vanguarde Media Event
Agency Hires/Promotions
Outlook Good But Economic Pressures Increase, TVB Told
Auto Chief To TV Execs: TV Ad Erosion Is Now A Reality, Web Is Ascendant
Reformers Takes Bite Out of TV Ad Revenues
Ad Chief: Increased Accountability Spells Trouble For Agencies, Media and Marketers
MediaDailyNews - Thursday, Sept. 4, 2003
Spot TV Ad Market Showing Better-Than-Expected Traction
M3 Forms Partnership With MAP
Three Spanish-Language Newspapers Debut
Food Network Hits 80.9 Million Subscribers
Simmons Reaches a Tipping Point, Will Agencies Follow?
Smithsonian Institutes Travel Ad Strategy
MediaDailyNews - Wednesday, Sept. 3, 2003
Marzorati Takes Over NYT Magazine
Nearly $600 Million Switch Media Shops In August
Buyers Get The Jump On Magazine Rate Negotiations
Vivendi, GE Reach Deal on Merger with NBC
Trio Plans Documentary/Reality Series on Fashion
TV Still Tops In Times of Crisis, Study Finds
3AF Holding October Conference
The Sporting News Makes a Pitch for SI's Market Share
Cosmo Launches In Israel
« Previous Entries
Next Entries »