MediaDailyNews Editions for 2004
MediaDailyNews - Wednesday, Dec. 15, 2004
Einstein's Corner: Greening the Media Ecology - Part I: Restraint
Report: Time Warner, Justice Settlement Imminent
Interpublic Elevates Gagnon, FCB Media, Reestablishes Agency's Global Media Role
Discovery, Microsoft Team For Documentary, Ad Partnership
Scripps Taps HGTV Chief To Create New Lifestyle Networks
VNU Reports Strong Results, 23% Margin For Media Research
New Golf Magazine Starts Out Strong
Cable Group To Operators: Be Wary Of Telco Plans
MediaDailyNews - Tuesday, Dec. 14, 2004
MTV Sets Ethnic Channels, Taps 'Underserved' U.S. TV Markets
Politics Boosts Outdoor Advertising, Surpasses '04 Projections
Viacom's Infinity Broadcasting Taps PPM Advocate Tony Jarvis
ESPN Unveils Reality-Theme Marketing Campaign
Wall Street Firm Names Time Warner Its 'Top Pick'
Regis Takes Over New Year's Rockin' Eve On ABC For Ailing Clark
New Mag Deals In To Poker Craze
Local TV Viewers Want More Global News, With A Local Angle
MediaDailyNews - Monday, Dec. 13, 2004
Storm Clouds Over Madison Avenue
Pfizer Makes A Direct Point, Shifts $75 Million To Wunderman From Carat
Nestle Picks The Very Best, Taps ZenithOptimedia For U.S. Media
Report: Omnicom Eyes Endeavor
Freemantle Taps IAG For Product Integration Tracking
Mag Spotlight: SchoolSports
Turner Media Beefs Up Sales Force
MediaDailyNews - Friday, Dec. 10, 2004
Product Placement Emerges As Fastest Growing Part Of '04 Ad Market
Havas Chief Pressures Shareholder, Potential Raider
Gemstar-TV Guide Restructures Top Management -- Again
Mag Rack: The Outlook For '05
Satellite Radio Company Is Sirius About The Value of Stern
Murray to Pen New Column
MediaDailyNews - Thursday, Dec. 9, 2004
Arbitron Reaps Successful Results In Houston, No Thanks To Nielsen
Martha, Susan Lyne Make TV Comeback
The Three Most Important Attributes a Media Salesperson Should Have
Newspapers Resist Circ. Pressures, Plan To Hold Ad Rates
Draft New York Hires Financial Services Expert
Radio Group: Substituting TV Builds Efficiency, Boosts Ad Effects
Advertising Week Announces '05 Plans
Mags Make It Seven Straight Months, Pages Climb In November
Spanish-Language Daily Hoy Goes Free In New York, L.A.
McCann Acquires Boede, Boosts Tech Portfolio
'A Good Year for Cable, A Great Year for Time Warner,' Turner Researcher Reports
Hallmark Channel Hits 65 Million Mark
MediaDailyNews - Wednesday, Dec. 8, 2004
My Morning Compass: Gratitude as a Productivity Tool - Part II
Publicis Elevates Klues, Media Too
MPA Uses Marketing Mix To Vet Magazines' Place In Media Mix
VNU Outlines Outdoor, 'Apollo,' Other Measurement Plans
Tribune Names Circulation Czar
Stoli Spikes First TV Ad Effort
Agency Execs Upbeat On '05 After A 'Watershed' '04
Time Warner Chief: 'We've Turned Around'
Former 'Drew Carey Show' Alum Picked To Helm CBS' 'The Late Late Show'
MediaDailyNews - Tuesday, Dec. 7, 2004
'05 Ad Outlook Mixed, But Generally Up
Common Sense Is Not Very Common
BusinessWeek Taps Wall Street Journal For New Editor
Newspaper Prognosticators Cautiously Optimistic Toward 2005
Discovery, FitTV Score Big With PepsiCo
Fox and Clear Channel Partner
MediaDailyNews - Monday, Dec. 6, 2004
Zenith On Ad Spending: 'Best Prospects' Since '00; Merrill Also Boosts Outlook
Moves At Horizon Media
When You Wish Upon a Star, Make Sure It Isn't Jenna Jameson
BPA: And Now A Word, Or Two, About Sponsored Circ.
Advertiser Survey: Majority Plan Only Modest Hikes, Internet, Cable Excel
VNU Claims A Legal Victory In Suit From IRI
Brokaw Ends Big
Two New Reality Series Join CBS' Lineup
Mag Spotlight: PlayMusic
Fox Asks FCC To Rethink Its Fine For 'Married By America's' Alleged Indecency
MediaDailyNews - Friday, Dec. 3, 2004
Radio Ad Demand Rises In October
WPP, Grey Merger Delayed, But Not Derailed
Why Pay $56 When You Can Get It Free?
CNBC May Serve John McEnroe's Slot To Donny Deutsch
Mag Rack: Time To Wonder
Starcom Continues to Stack Up With LEGO
Viacom Buys Second Sacramento Station
Bush To Commerce Dept.: 'I Want My D-TV'
Study Finds TV Still Dominant Among Multitaskers
Arena Media Networks Launched Digital Display Network in Sports Arenas
MTV Greenlights Two Series, Neither Feature Jessica Simpson (Exactly)
Source Awards Get High Ratings
MediaDailyNews - Thursday, Dec. 2, 2004
Forum Honors Seven Family Friendly Shows
Downloads Emerge As Key Issue For Magazine Publishers, Media Buyers
Greasing the Wheel
For The Holidays, Magazine Ads Go Interactive
The Final Vote: Political Ads Boost Local Broadcast, Cable TV Too
Networks Unveil Mid-Season Replacements
Radio Bills The Hollywood Star, Boosts Box Office
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