Digital billboards and digital signage networks in retail are driving the rapid expansion of outdoor/out-of-home advertising, rivaling the Internet as the fastest-growing advertising medium. … Read the whole story
NBC Universal and The Nielsen Co. have struck a deal to create a new TV/media research product--possibly a new currency--that wi'll get advertisers closer … Read the whole story
YouTube clips on the 50-inch plasma? The long-ballyhooed convergence of the Internet and TV is coming, perhaps within the next year, according to the … Read the whole story
Three months after the surprising ouster of long-time GM Planworks chief Dennis Donlin, Publicis' dedicated General Motors media services unit has announced a major … Read the whole story
Media agency executives and network sales were back on the upfront trail yesterday--taking a break for the weekend--with the intent of completing the lion's … Read the whole story
With the legal drama of its private-equity sale behind it, Clear Channel Communications is taking some of its small and mid-sized radio stations off … Read the whole story
Spencer Wang, the influential Wall Street analyst covering the entertainment and MSO sectors, is leaving Bear Stearns to join Credit Suisse in an expanded … Read the whole story
Kathy Crawford, the well-respected and sometimes outspoken local buying chief at MindShare, will step down at the end of the month. Crawford will continue … Read the whole story
Clear Channel Outdoor today will unveil plans of for an ambitious national "Amber Alert" program in an alliance with the Outdoor Advertising Association of … Read the whole story
What do Women Involved in Farm Economics, the Oklahoma Black Historical Research Society Project and the League of United Latin American Citizens have in … Read the whole story
As Viacom, MGM and Lionsgate begin preparation for the fall 2009 launch of their pay-TV co-venture, the top challenge is obtaining carriage. And last … Read the whole story
Cash-strapped young mobile phone users don't mind ad-supported content--but there is a caveat. A key demo--16- to-35-year-olds--say they would use more ad-funded multimedia messaging … Read the whole story
Interpublic Group agencies GolinHarris, Campbell-Ewald and Momentum Worldwide have partnered to win the United States Mint's contract to support the new presidential $1 coin. Read the whole story