Online car insurance company Esurance has split its media assignment between Publicis Groupe's Starcom and Havas Media Direct following a review. The client spent … Read the whole story
Station group LIN TV has taken a majority position in digital agency HYFN as it looks to build its complementary mobile and online platforms. … Read the whole story
Disney/ABC Television Group ABC Player app -- the first network to offer a mobile app -- has hit a download milestone. The app has … Read the whole story
Interacting with social media while watching TV drives a 9% increase in program engagement. Viewers accessed social media an average four times during a … Read the whole story
The total consumer spending power of the U.S. multicultural market -- meaning the population exclusive of non-Hispanic whites -- was $1.3 trillion in 2012. … Read the whole story
CBS' "Big Bang Theory" continues to have its way with Fox's "American Idol" on Thursday. The big CBS comedy beat Fox's singing competition show … Read the whole story
TV may still be king, but the fragmenting video landscape has increasingly challenged media buyers in how and where they allocate budgets in a … Read the whole story