The world's biggest marketers overwhelmingly plan to boost their advertising this year, although many of the largest will continue to increase their focus on … Read the whole story

The incumbent is Publicis Groupe's Starcom, which won the Darden assignment in 2010. Last year, amid a battle with disgruntled shareholders, the client sold … Read the whole story

Total advertising revenues for the radio industry fell 1% from $17.6 billion in 2013 to $17.5 billion in 2014, according to the latest figures … Read the whole story

On Oscar night, Dove plans to push back against the standard onslaught of superficial -- and mostly female-focused -- scrutiny. The #SpeakBeautiful initiative builds … Read the whole story

With lots of different TV screens and devices out and about, there are many ways to access video -- especially when it comes to … Read the whole story

The automaker is represented at the Daytona 500 by Jeff Gordon and Jimmie Johnson with Hendrick Motorsports and Kevin Harvick. The new advertising spots … Read the whole story

Rentrak has named key Obama team political media operative Carol Davidsen vice president-political technology. Davidsen, who will oversee all of Rentrak's political accounts, previously … Read the whole story

If so, the Best Picture Award may go to "Birdman," according to an analysis by Amobee Intelligence. But social media chatterers believe Richard Linklater … Read the whole story

Some Oscar-nominated movies have seen a sharp rise in piracy since their nominations. Over $40 million has been lost from 2.04 million illegal downloads … Read the whole story

Crown Media Holdings -- home of the Hallmark Channel -- went in the opposite direction of most bigger cable network groups in its most … Read the whole story

Qualia, which focuses on consumer intent targeting in real-time, will announce Monday a partnership with BlueCava that integrates more data to analyze changes in … Read the whole story

The acquisition comes as the holding company is restructuring its Canadian operations in Toronto and Montreal around its Village model, where it houses all … Read the whole story

According to J.D. Power, customers who purchased tablets were more satisfied than those who purchased smartphones, primarily due to the sales reps taking time … Read the whole story

"We're seeing a shift in consumer thinking at the grocery store," sums up Mintel food analyst Amanda Topper. "Name brand power no longer holds … Read the whole story