MediaDailyNews Editions for September 2017
- MediaDailyNews - Monday, Sept. 18, 2017
- WPP's MediaCom Is Media Agency Pitch King For The First Half Of 2017
- Havas New York Annexes The 88, Names Bernstein CCO
- Kids' TV Viewing Records Big Declines
- Facebook Stops Advertisers Changing News Headlines
- NBC News Creates Dedicated Media Vertical
- Reach Audience First; Then Measure Results; Then Allocate $
- MediaDailyNews - Friday, Sept. 15, 2017
- Ad Groups Bash Apple's New No-Tracking Settings
- That's Funny, You Don't Look Anti-Semitic: ProPublica Exposes Facebook 'Jew Hater' Targeting
- CBS' Scatter TV Sales Remain Strong
- At Advertising Week, You Get What Someone Else Paid For
- WPP Consolidates 5 Shops Into A Single Brand Agency
- VAB Claims Cord-Cutting No Big Deal
- New Report Probing The Industry's Talent Crisis Due Out Next Week
- Why Amazon Is The New Google For Buying
- MediaDailyNews - Thursday, Sept. 14, 2017
- Nielsen Withholds Ratings For 7 Metered Markets, Irma Hurt In-Tabs
- AT&T Talks Bigger Addressable Advertising After Time Warner Purchase
- Facebook Updates Ad, Content Guidelines To Support Publishers
- Mobile Video Growth Begins To Flatten, Long-Form Content Continues To Trend
- What This Year's Emmys Tell Us About The State Of The TV Biz
- Half Of All Display Traded Programmatically In Europe
- Collective Unveils New, 1-Step Multi-Platform Ad Management Tool
- Real-Time Content May Hold Key To TV's Future
- MediaDailyNews - Wednesday, Sept. 13, 2017
- Nielsen Begins Releasing Irma-Delayed 'Overnight' Data, Resumes Normal Schedule Soon
- Total 2017 U.S. TV Ad Spend Forecast As Flat
- TiVo Study Finds 4.4 Hours Of Daily Video Consumption, Increasingly Via OTT Sources
- Martech Now A $34B Industry, Represents 16% Of Marketing Budgets
- Meet Mari Kim Novak, President Of Advertising Week
- Hulu Kicks Off Marketing Campaign For Live 'Audience' TV Service
- WFA Finds A Third Of Marketers May Not Be Compliant When EU Data Rules Take Effect
- IAB Tech Lab Opens Public Comment On OpenRTB 3.0
- Local Digital TV Sports Network Stadium Begins Operation
- Tremor Video Changes Name To Telaria, Focuses On Sell-Side Programmatic Video
- Do Consumers Want A Cable Network-Only Digital TV Service?
- MediaDailyNews - Tuesday, Sept. 12, 2017
- Nielsen Says Ratings Delayed Due To Irma, Cites Its Proximity To Hurricane
- NFL TV Networks See Generally Higher CPMs
- Millennials Prefer Human Clerks To Bots
- Broadcast-Only TV Homes Add Younger Viewers
- IAB Europe Launches New Push Against EU Privacy Proposal
- Adform Accredited For Viewability Across Entire Stack
- Verizon Launches Diversity Marketing Fellowships
- Put The User First, And Revenue Will Follow
- Vevo Secures $200M In Upfront Ad Buys
- MediaDailyNews - Monday, Sept. 11, 2017
- Zenith Ad Forecast Downgraded Again
- Analyst Projects EU Data Regs Will Reduce CPMs For Digital Platforms, Publishers
- AppNexus, Rubicon Form Prebid-org, Invite Others To Join Header Bidding Community
- TV Network Consortium Adds Members, Makes Gains In Advanced Audience Targeting
- Native, In-Feed, Other New Formats Propel 'Display' To Dominant Internet Ad Share
- A Day Of Television Like No Other: A 9/11 Memory
- Hurricane Disasters Could Accelerate Changes In Pay TV Business
- Obit: Don Ohlmeyer, Famed Broadcaster, Pioneered Dedicated Agency Model, Dead At 72
- FTC Issues New Endorsement Guides, Takes Hard Line On Disclosures
- Facebook, Twitter Political Ads Should Mimic TV Rules
- MediaDailyNews - Friday, Sept. 8, 2017
- Media Stocks Sink, Comcast Warns Of Subscriber Loss
- Cumulus Licenses WideOrbit, Will Automate Radio Ad Trafficking End-To-End
- Trade Desk To Access DISH, Sling, A+E, Bloomberg Premium Inventory Via Tremor
- WPP Invests In Podcaster, Brooklyn-Based Gimlet Part Of Digital Content Play
- Roku To Launch Its Own Free Movie Channel
- Time for Chief Accountability Officers?
- Adam Gerber Returns To Agency World After Decade-Plus Hiatus
- GroupM Hires Its First CEO For Canada
- Programmatic Audio Is Here, But Measurement Remains Challenge
- MediaDailyNews - Thursday, Sept. 7, 2017
- OpenX Unveils 1st-Price Option For Programmatic Buys, Cites Transparency
- Who's On First, What's Going On With Second: Beware The 'Shadow' Auction
- Facebook: Russian Operatives Bought Thousands Of Fake Ads, Connected To Hundreds Of False Accounts
- 'Cross-Environment' Ad Tracker Barometric Receives MRC Accreditation
- Higher Ratings Forecast For NFL Prime-Time Shows
- Accenture Interactive Acquires MATTER
- RhythmOne Agrees To Acquire YuMe For $185M
- Is Facebook Making Up Audience Estimates?
- Peter Rice Adds 21st Century Fox President Title
- Univision To Air Justice Network In 11 Markets
- Is Netflix Real Or A Joke?
- Roku Launching Media Channel
- MediaDailyNews - Wednesday, Sept. 6, 2017
- WPP Media Shop Gets Branded, Wants To Make Waves
- Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedIn
- OTT Player Roku Sets Sights On $100 Million IPO
- Digitas CEO Weisman Departs For Dunkin' Donuts CMO Role
- What Digital ROI Is Really About, In Three Words
- The Future Of The Big Screen: Strategist Stu Rodnick Talks TV
- 4 Location Data Myths That Hold Back Your Marketing Strategy
- MediaDailyNews - Tuesday, Sept. 5, 2017
- Ad Execs Bullish On Programmatic Radio, Digital Audio Too
- 6-Second TV Spots On The Rise
- Trump Admin Makes Big Cuts In Ad Spending For Obamacare
- NY's Hometown Paper Once Again Owned By Chicago Publisher
- Report: U.S. Creative Agencies Appointed 195 To Leadership Roles In Last 16 Months
- Podcast Popularity Opens Important Door For Radio
- Bogusky's Brandzooka Makes First Strategic Deal, Acquires AdJelly
