MediaDailyNews Editions for September 2017
MediaDailyNews - Monday, Sept. 18, 2017
WPP's MediaCom Is Media Agency Pitch King For The First Half Of 2017
Havas New York Annexes The 88, Names Bernstein CCO
Kids' TV Viewing Records Big Declines
Facebook Stops Advertisers Changing News Headlines
NBC News Creates Dedicated Media Vertical
Reach Audience First; Then Measure Results; Then Allocate $
MediaDailyNews - Friday, Sept. 15, 2017
Ad Groups Bash Apple's New No-Tracking Settings
That's Funny, You Don't Look Anti-Semitic: ProPublica Exposes Facebook 'Jew Hater' Targeting
CBS' Scatter TV Sales Remain Strong
At Advertising Week, You Get What Someone Else Paid For
WPP Consolidates 5 Shops Into A Single Brand Agency
VAB Claims Cord-Cutting No Big Deal
New Report Probing The Industry's Talent Crisis Due Out Next Week
Why Amazon Is The New Google For Buying
MediaDailyNews - Thursday, Sept. 14, 2017
Nielsen Withholds Ratings For 7 Metered Markets, Irma Hurt In-Tabs
AT&T Talks Bigger Addressable Advertising After Time Warner Purchase
Facebook Updates Ad, Content Guidelines To Support Publishers
Mobile Video Growth Begins To Flatten, Long-Form Content Continues To Trend
What This Year's Emmys Tell Us About The State Of The TV Biz
Half Of All Display Traded Programmatically In Europe
Collective Unveils New, 1-Step Multi-Platform Ad Management Tool
Real-Time Content May Hold Key To TV's Future
MediaDailyNews - Wednesday, Sept. 13, 2017
Nielsen Begins Releasing Irma-Delayed 'Overnight' Data, Resumes Normal Schedule Soon
Total 2017 U.S. TV Ad Spend Forecast As Flat
TiVo Study Finds 4.4 Hours Of Daily Video Consumption, Increasingly Via OTT Sources
Martech Now A $34B Industry, Represents 16% Of Marketing Budgets
Meet Mari Kim Novak, President Of Advertising Week
Hulu Kicks Off Marketing Campaign For Live 'Audience' TV Service
WFA Finds A Third Of Marketers May Not Be Compliant When EU Data Rules Take Effect
IAB Tech Lab Opens Public Comment On OpenRTB 3.0
Local Digital TV Sports Network Stadium Begins Operation
Tremor Video Changes Name To Telaria, Focuses On Sell-Side Programmatic Video
Do Consumers Want A Cable Network-Only Digital TV Service?
MediaDailyNews - Tuesday, Sept. 12, 2017
Nielsen Says Ratings Delayed Due To Irma, Cites Its Proximity To Hurricane
NFL TV Networks See Generally Higher CPMs
Millennials Prefer Human Clerks To Bots
Broadcast-Only TV Homes Add Younger Viewers
IAB Europe Launches New Push Against EU Privacy Proposal
Adform Accredited For Viewability Across Entire Stack
Verizon Launches Diversity Marketing Fellowships
Put The User First, And Revenue Will Follow
Vevo Secures $200M In Upfront Ad Buys
MediaDailyNews - Monday, Sept. 11, 2017
Zenith Ad Forecast Downgraded Again
Analyst Projects EU Data Regs Will Reduce CPMs For Digital Platforms, Publishers
AppNexus, Rubicon Form Prebid-org, Invite Others To Join Header Bidding Community
TV Network Consortium Adds Members, Makes Gains In Advanced Audience Targeting
Native, In-Feed, Other New Formats Propel 'Display' To Dominant Internet Ad Share
A Day Of Television Like No Other: A 9/11 Memory
Hurricane Disasters Could Accelerate Changes In Pay TV Business
Obit: Don Ohlmeyer, Famed Broadcaster, Pioneered Dedicated Agency Model, Dead At 72
FTC Issues New Endorsement Guides, Takes Hard Line On Disclosures
Facebook, Twitter Political Ads Should Mimic TV Rules
MediaDailyNews - Friday, Sept. 8, 2017
Media Stocks Sink, Comcast Warns Of Subscriber Loss
Cumulus Licenses WideOrbit, Will Automate Radio Ad Trafficking End-To-End
Trade Desk To Access DISH, Sling, A+E, Bloomberg Premium Inventory Via Tremor
WPP Invests In Podcaster, Brooklyn-Based Gimlet Part Of Digital Content Play
Roku To Launch Its Own Free Movie Channel
Time for Chief Accountability Officers?
Adam Gerber Returns To Agency World After Decade-Plus Hiatus
GroupM Hires Its First CEO For Canada
Programmatic Audio Is Here, But Measurement Remains Challenge
MediaDailyNews - Thursday, Sept. 7, 2017
OpenX Unveils 1st-Price Option For Programmatic Buys, Cites Transparency
Who's On First, What's Going On With Second: Beware The 'Shadow' Auction
Facebook: Russian Operatives Bought Thousands Of Fake Ads, Connected To Hundreds Of False Accounts
'Cross-Environment' Ad Tracker Barometric Receives MRC Accreditation
Higher Ratings Forecast For NFL Prime-Time Shows
Accenture Interactive Acquires MATTER
RhythmOne Agrees To Acquire YuMe For $185M
Is Facebook Making Up Audience Estimates?
Peter Rice Adds 21st Century Fox President Title
Univision To Air Justice Network In 11 Markets
Is Netflix Real Or A Joke?
Roku Launching Media Channel
MediaDailyNews - Wednesday, Sept. 6, 2017
WPP Media Shop Gets Branded, Wants To Make Waves
Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedIn
OTT Player Roku Sets Sights On $100 Million IPO
Digitas CEO Weisman Departs For Dunkin' Donuts CMO Role
What Digital ROI Is Really About, In Three Words
The Future Of The Big Screen: Strategist Stu Rodnick Talks TV
4 Location Data Myths That Hold Back Your Marketing Strategy
MediaDailyNews - Tuesday, Sept. 5, 2017
Ad Execs Bullish On Programmatic Radio, Digital Audio Too
6-Second TV Spots On The Rise
Trump Admin Makes Big Cuts In Ad Spending For Obamacare
NY's Hometown Paper Once Again Owned By Chicago Publisher
Report: U.S. Creative Agencies Appointed 195 To Leadership Roles In Last 16 Months
Podcast Popularity Opens Important Door For Radio
Bogusky's Brandzooka Makes First Strategic Deal, Acquires AdJelly
« Previous Entries
Next Entries »