MediaDailyNews Editions for January 2018
- MediaDailyNews - Wednesday, Jan. 17, 2018
- Clear Channel Outdoor Unveils 'Behavioral' Ad Network
- Roku Expands OTT/Linear TV Measurements For Advertisers
- It's The Data, Stupid: Why Digital Dominates The Political Media Mix
- Kantar Advertising Report Finds Strong Synergies Between Facebook And TV
- Sponsorship Spending Expected To Rise In 2018
- Viacom-CBS Would Deliver Most Viewers Of Any TV Company
- Saatchi & Saatchi Lands Expedia's Global Advertising Account
- Voice Hardware Gains Momentum At CES
- Let's Get This (Super Bowl) Party Started, With Help From Tostitos
- Hulu Doubles Down On Clooney
- Too Many Video Options? But Wait, There's More!
- New Mobile Platform ZIG Delivers Customized Content
- MediaDailyNews - Tuesday, Jan. 16, 2018
- TVB/4As Push For Local TV Station Time-Shifted Ratings
- Syndication Market Shrinks, Fewer Choices On Fall Schedule
- Data Leaks In Ad Supply Chain To Wreak Havoc On GDPR Compliance
- YouTube Seeks To Soothe Advertisers After Logan Paul Controversy
- Periscope Assembles A 'Connected Experiences' Team
- Forecast: Video-Game Tech Could Hit $170 Billion
- Consumers Fed Up With Too Many Intrusive Internet Ads
- 2018: Will The Ad Industry Stand The Test Of Time?
- Influencer Marketing Firm Obviously Expands With Paris Office
- A New Challenge For Ad Targeting: GDPR Compliance
- Free Streaming Service Crackle Rebranding As 'Sony Crackle'
- MediaDailyNews - Monday, Jan. 15, 2018
- Media-Buying Continues To Migrate In-House Thanks To Programmatic, 'Control' Is No. 1 Reason
- Post Disney-Fox Deal: Fox Gets Higher Ad Exposure
- Peter Thiel Makes Bid To Acquire Remaining 'Gawker' Assets
- Digital Ad Spend To Surpass Traditional In 2018, Per Analyst
- Dentsu Aegis Cuts Outlook For 2018
- Will Microsoft Take Cryptocurrency For Media Ad Buys?
- Viacom-CBS Merger Reports Impact Companies' Stock
- Consumer Frustration Likely To Drive Changes To OTT Marketplace, Study Says
- Droga5 Delivers New Blue Apron Campaign
- WPP's Sorrell Predicts Sports Rights Will Intensify
- MediaDailyNews - Friday, Jan. 12, 2018
- NBC's Sports-Heavy February Expected To Net $1.4 Billion
- Ad Industry Vets Join Kochava's XCHNG Blockchain Protocol Advisory Board
- Performics Launches Amazon Ad Business
- What Me, CES?
- Turner CEO: Ad Industry Needs To Up Its Game
- 'Locast' Streaming Service Targets Broadcasters
- Hulu Looks To Take On YouTube And Facebook With Shorter Videos
- Bracing For Brexit, WPP M&As To Focus On Western Europe
- VCs Spend Billions To Back Startups, But Deals Decline
- Big Shakeups As Hearst Closes Deal With Rodale
- Pepsi Updates Classic Cindy Crawford Spot For SB LII
- Are Nonprofits The Better Way To Air Local TV?
- Digital Studio Raze Taps Urdaneta As Chief Content Officer
- Connecting The Dots: How Brands Can Play In The Political Arena
- MediaDailyNews - Thursday, Jan. 11, 2018
- Sinclair, Imagine Create 'Next Gen' Local TV Ad Platform
- Fox May Buy More TV Stations
- YouTube Kills Logan Paul Projects, Bumps Him From 'Preferred' Channel List
- InMobi Acquires AerServ For $90 Million
- Initiative Hires U.S. Strategy Chief
- Did Facebook Just Admit TV Was Right About Video Ads All Along?
- Disney OTT Service To Debut in 2019, Featuring Reboot Of 'High School Musical'
- Trump's Future Plans May Be TV
- In TV News Biz, Defining Diversity Presents A Challenge
- CreativeDrive Acquires Pia Agency
- MediaDailyNews - Wednesday, Jan. 10, 2018
- IAB Lab Releases 'OpenDirect' Update, Supports Negotiations
- Hulu Hits $1 Billion Ad Milestone
- USIM Taps Publicis' Jayson For Insights, Analytics
- 'Washington Post' To Expand Newsroom After Second Year Of Profits
- Political Fallout: Bannon Exits 'Breitbart News'
- NBC To Stream Olympics Video In Virtual Reality
- Twitter To Air Live-Streamed World Cup Show Produced By Fox Sports
- Google Takes Voice Assistant Market, From Cars To Home Devices
- YouTube 'Looking At Further Consequences' For Logan Paul In Wake Of Controversial Video
- Altice USA Stock Soars On Spinoff News
- Verizon's Oath Explores The Drivers Behind 'Brand Love'
- Global Users View 5 Hours Of Video Per Day
- Health Club Forbids Cable News, Politics Too Controversial
- MediaDailyNews - Tuesday, Jan. 9, 2018
- WPP Will Encroach On Consultants' Turf With Kantar Consulting
- 2018 Could Be Big Year For Sports Streaming Rights
- Viacom Buys Influencer Ad Shop Whosay
- SpotX Links Up With Amazon Web Services
- ABC May Gain Marketing Heft In Disney-Fox TV Deal
- High-Rated TV Shows Still Deliver Top ROIs
- Why IoT Requires Advertisers To Use Blockchain
- Google's New Search Console Gives Up More Data -- 16 Months Worth
- Looking Back On Yesterday's Tech Advancements
- Facebook Does Music Deal With Sony
- Trying To Make Sense Of Golden Globes Civil Rights Rally
- Cheddar To Get Feed On Amazon's Twitch Platform
- Amazon Could Acquire Target, Experts Predict
- MediaDailyNews - Monday, Jan. 8, 2018
- MediaMath Spawns MathCapital, Will Back Next-Gen Digital Startups
- Cryptocurrency Miners Find Their Way Into Online Advertising
- Advertising Slides Into Amazon Channels With CBS All Access
- Amazon Looks Beyond Football As It Targets More Live Sports
- Forecast: Digital Ad Media To Climb 17% in 2018, Traditional Media Dips
- Samba TV Debuts Self-Serve Audience Targeting Service
- Adult News Viewers Slow At Local Newscasts
- TV Prices Expected To Rise
- Sales Outlook At CES: 44 Million Smart Speakers To Sell In U.S. This Year
- Happy New Year: What's Old Is Big 2 Again!
- Penske Media, Outbrain Expand Sponsored Content Partnership
- 'NYT's 'Truth' Campaign Now Focuses On Sexual Harassment
- GroupM Appoints Global Chief Investment Officer
- M&C Saatchi Adds New Strategy Chief
- Obesity, Plural Families Get New Shows On TLC
- MediaDailyNews - Friday, Jan. 5, 2018
- Brands, Publishers Losing $1.1B To Redirected Links, Click Fraud
- Cross-Platform Video Buying Is Slow Moving
- Programmatic TV Player WideOrbit Now On 1,000+ TV Stations
- Facebook CEO Vows To Rid Social Network Of Bad Info, Actors
- Password? Who Cares?
- Amazon 'Exploiting' Google's Weaknesses, Forrester Says
- Deutsch Wins AOR Duties For Disney-backed Atom Tickets
- Trusted Media Brands Increased Unique Views By 20% In 2017
- Streaming Hours Up Over 100% In 2017, Study Says
- Fox Is 'Business As Usual' In Near Term
- Alphonso Uses Smartphone Microphones To Gather TV Viewing Data
- Hulu Promotes Julie DeTraglia To Head Of Research
- MediaDailyNews - Thursday, Jan. 4, 2018
- IAB, 4As Unveil Terms, Conditions Addendum For Long-Form Video
- Sling TV Partners With comScore To Start Cross-Platform Addressable Measurement
- Dentsu Acquires HelloWorld, Will Boost Merkle's Loyalty, People-Based Marketing
- Zenith Awarded Media Duties For Ride-Hailing Giant DiDi Chuxing
- Forecast: Ad, MarketingTech Cos Fare Well In 2018
- TV Station Deal Volume Down For 2017, Radio Higher
- Why I Reported Trump To Twitter -- And Why You Should, Too
- National TV News Viewing Beat Sports In 2017
- Advanced TV Ad Company BrightLine Launches Unified OTT Data Platform
- Google Looking To Sell Zagat, Per Reports
- Time Inc Sells Essence Communications
- GIF Search Co. Tenor Navigates Digital Media Sponsorships
- HGTV Was New Year's Day Champ With All New Shows
- Facebook To Livestream Golden Globes Red Carpet Show
- President Trump's Media Awards? Yo, Buddy, I Got Your Awards Right Here!
- Watching TV Through The Overton Window
