MediaDailyNews Editions for January 2018
MediaDailyNews - Wednesday, Jan. 17, 2018
Clear Channel Outdoor Unveils 'Behavioral' Ad Network
Roku Expands OTT/Linear TV Measurements For Advertisers
It's The Data, Stupid: Why Digital Dominates The Political Media Mix
Kantar Advertising Report Finds Strong Synergies Between Facebook And TV
Sponsorship Spending Expected To Rise In 2018
Viacom-CBS Would Deliver Most Viewers Of Any TV Company
Saatchi & Saatchi Lands Expedia's Global Advertising Account
Voice Hardware Gains Momentum At CES
Let's Get This (Super Bowl) Party Started, With Help From Tostitos
Hulu Doubles Down On Clooney
Too Many Video Options? But Wait, There's More!
New Mobile Platform ZIG Delivers Customized Content
MediaDailyNews - Tuesday, Jan. 16, 2018
TVB/4As Push For Local TV Station Time-Shifted Ratings
Syndication Market Shrinks, Fewer Choices On Fall Schedule
Data Leaks In Ad Supply Chain To Wreak Havoc On GDPR Compliance
YouTube Seeks To Soothe Advertisers After Logan Paul Controversy
Periscope Assembles A 'Connected Experiences' Team
Forecast: Video-Game Tech Could Hit $170 Billion
Consumers Fed Up With Too Many Intrusive Internet Ads
2018: Will The Ad Industry Stand The Test Of Time?
Influencer Marketing Firm Obviously Expands With Paris Office
A New Challenge For Ad Targeting: GDPR Compliance
Free Streaming Service Crackle Rebranding As 'Sony Crackle'
MediaDailyNews - Monday, Jan. 15, 2018
Media-Buying Continues To Migrate In-House Thanks To Programmatic, 'Control' Is No. 1 Reason
Post Disney-Fox Deal: Fox Gets Higher Ad Exposure
Peter Thiel Makes Bid To Acquire Remaining 'Gawker' Assets
Digital Ad Spend To Surpass Traditional In 2018, Per Analyst
Dentsu Aegis Cuts Outlook For 2018
Will Microsoft Take Cryptocurrency For Media Ad Buys?
Viacom-CBS Merger Reports Impact Companies' Stock
Consumer Frustration Likely To Drive Changes To OTT Marketplace, Study Says
Droga5 Delivers New Blue Apron Campaign
WPP's Sorrell Predicts Sports Rights Will Intensify
MediaDailyNews - Friday, Jan. 12, 2018
NBC's Sports-Heavy February Expected To Net $1.4 Billion
Ad Industry Vets Join Kochava's XCHNG Blockchain Protocol Advisory Board
Performics Launches Amazon Ad Business
What Me, CES?
Turner CEO: Ad Industry Needs To Up Its Game
'Locast' Streaming Service Targets Broadcasters
Hulu Looks To Take On YouTube And Facebook With Shorter Videos
Bracing For Brexit, WPP M&As To Focus On Western Europe
VCs Spend Billions To Back Startups, But Deals Decline
Big Shakeups As Hearst Closes Deal With Rodale
Pepsi Updates Classic Cindy Crawford Spot For SB LII
Are Nonprofits The Better Way To Air Local TV?
Digital Studio Raze Taps Urdaneta As Chief Content Officer
Connecting The Dots: How Brands Can Play In The Political Arena
MediaDailyNews - Thursday, Jan. 11, 2018
Sinclair, Imagine Create 'Next Gen' Local TV Ad Platform
Fox May Buy More TV Stations
YouTube Kills Logan Paul Projects, Bumps Him From 'Preferred' Channel List
InMobi Acquires AerServ For $90 Million
Initiative Hires U.S. Strategy Chief
Did Facebook Just Admit TV Was Right About Video Ads All Along?
Disney OTT Service To Debut in 2019, Featuring Reboot Of 'High School Musical'
Trump's Future Plans May Be TV
In TV News Biz, Defining Diversity Presents A Challenge
CreativeDrive Acquires Pia Agency
MediaDailyNews - Wednesday, Jan. 10, 2018
IAB Lab Releases 'OpenDirect' Update, Supports Negotiations
Hulu Hits $1 Billion Ad Milestone
USIM Taps Publicis' Jayson For Insights, Analytics
'Washington Post' To Expand Newsroom After Second Year Of Profits
Political Fallout: Bannon Exits 'Breitbart News'
NBC To Stream Olympics Video In Virtual Reality
Twitter To Air Live-Streamed World Cup Show Produced By Fox Sports
Google Takes Voice Assistant Market, From Cars To Home Devices
YouTube 'Looking At Further Consequences' For Logan Paul In Wake Of Controversial Video
Altice USA Stock Soars On Spinoff News
Verizon's Oath Explores The Drivers Behind 'Brand Love'
Global Users View 5 Hours Of Video Per Day
Health Club Forbids Cable News, Politics Too Controversial
MediaDailyNews - Tuesday, Jan. 9, 2018
WPP Will Encroach On Consultants' Turf With Kantar Consulting
2018 Could Be Big Year For Sports Streaming Rights
Viacom Buys Influencer Ad Shop Whosay
SpotX Links Up With Amazon Web Services
ABC May Gain Marketing Heft In Disney-Fox TV Deal
High-Rated TV Shows Still Deliver Top ROIs
Why IoT Requires Advertisers To Use Blockchain
Google's New Search Console Gives Up More Data -- 16 Months Worth
Looking Back On Yesterday's Tech Advancements
Facebook Does Music Deal With Sony
Trying To Make Sense Of Golden Globes Civil Rights Rally
Cheddar To Get Feed On Amazon's Twitch Platform
Amazon Could Acquire Target, Experts Predict
MediaDailyNews - Monday, Jan. 8, 2018
MediaMath Spawns MathCapital, Will Back Next-Gen Digital Startups
Cryptocurrency Miners Find Their Way Into Online Advertising
Advertising Slides Into Amazon Channels With CBS All Access
Amazon Looks Beyond Football As It Targets More Live Sports
Forecast: Digital Ad Media To Climb 17% in 2018, Traditional Media Dips
Samba TV Debuts Self-Serve Audience Targeting Service
Adult News Viewers Slow At Local Newscasts
TV Prices Expected To Rise
Sales Outlook At CES: 44 Million Smart Speakers To Sell In U.S. This Year
Happy New Year: What's Old Is Big 2 Again!
Penske Media, Outbrain Expand Sponsored Content Partnership
'NYT's 'Truth' Campaign Now Focuses On Sexual Harassment
GroupM Appoints Global Chief Investment Officer
M&C Saatchi Adds New Strategy Chief
Obesity, Plural Families Get New Shows On TLC
MediaDailyNews - Friday, Jan. 5, 2018
Brands, Publishers Losing $1.1B To Redirected Links, Click Fraud
Cross-Platform Video Buying Is Slow Moving
Programmatic TV Player WideOrbit Now On 1,000+ TV Stations
Facebook CEO Vows To Rid Social Network Of Bad Info, Actors
Password? Who Cares?
Amazon 'Exploiting' Google's Weaknesses, Forrester Says
Deutsch Wins AOR Duties For Disney-backed Atom Tickets
Trusted Media Brands Increased Unique Views By 20% In 2017
Streaming Hours Up Over 100% In 2017, Study Says
Fox Is 'Business As Usual' In Near Term
Alphonso Uses Smartphone Microphones To Gather TV Viewing Data
Hulu Promotes Julie DeTraglia To Head Of Research
MediaDailyNews - Thursday, Jan. 4, 2018
IAB, 4As Unveil Terms, Conditions Addendum For Long-Form Video
Sling TV Partners With comScore To Start Cross-Platform Addressable Measurement
Dentsu Acquires HelloWorld, Will Boost Merkle's Loyalty, People-Based Marketing
Zenith Awarded Media Duties For Ride-Hailing Giant DiDi Chuxing
Forecast: Ad, MarketingTech Cos Fare Well In 2018
TV Station Deal Volume Down For 2017, Radio Higher
Why I Reported Trump To Twitter -- And Why You Should, Too
National TV News Viewing Beat Sports In 2017
Advanced TV Ad Company BrightLine Launches Unified OTT Data Platform
Google Looking To Sell Zagat, Per Reports
Time Inc Sells Essence Communications
GIF Search Co. Tenor Navigates Digital Media Sponsorships
HGTV Was New Year's Day Champ With All New Shows
Facebook To Livestream Golden Globes Red Carpet Show
President Trump's Media Awards? Yo, Buddy, I Got Your Awards Right Here!
Watching TV Through The Overton Window
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