Still unclear is how Omnicom might participate, per its earlier deal to acquire Flywheel Digital from Ascential late last year. Read the whole story
Trump is estimated to have nearly 80 million shares of the merged company's stock, which were trading down nearly 9% to $39.10 per share … Read the whole story
The new consolidated agency boasts an organization of 1,900 people working in 45 offices worldwide. Read the whole story
That includes new business and retentions. Excluding retentions Publicis Media's Spark Foundry was first, followed by OMD and Hearts & Science. Read the whole story
The decision, which followed a competitive pitch involving several major holding company agencies, comes as the company looks to expand its media efforts focusing … Read the whole story
A beta launching in the U.S., Canada and Japan will allow viewers to "federate" posts. "Federated platforms" refers to apps integrated with the ActivityPub … Read the whole story
A video conveys what Reddit says are the brand's four traits: delightfully absurd, genuinely candid, inherently eclectic, confidently ourselves. Snoo is Reddit's mascot. Read the whole story
Due to privacy regulations, compliance and loss of data signals, the cost of marketing has risen significantly. Consumer welfare has also been "harmed" via … Read the whole story
The current era has taken on a kind of "jig is up" quality that seems to preclude linear from ever reversing its losses in … Read the whole story
Google will roll out an update to Google Analytics 4 that standardizes conversion reporting and gives users a consistent view of ad performance across … Read the whole story
"Apple has employed a strategy that relies on exclusionary, anticompetitive conduct, that hurts both consumers and developers," U.S. Attorney General Merrick Garland said Thursday … Read the whole story
Creatives take things too far in an Amazon ad showing a monster reacting to the difficulties of streaming platform sign-ins. Read the whole story
For media measurement to be effective, it not only needs to be accurate, but it needs to be independent, transparent, unbiased and accredited. Read the whole story
Brian Irving spent the last three years as CMO and vice president of marketing at Meta Reality Labs. Read the whole story
Elmo and his Muppet friends star in a PSA that focuses on the value that music -- especially humming -- brings to emotional well-being. Read the whole story
Guided by social agency GoSpooky, the iconic audio products firm launched the first major brand film on the popular gaming site this week. Close … Read the whole story
If Microsoft Advertising could provide a Performance Max product with capabilities similar to Google Performance Max in Google Ads, what options would advertisers have? Read the whole story
The network includes the Conran Desgin Group, founded in 1957 and which Havas acquired in the 1990s and Paris-based branding unit W which has … Read the whole story
The plan is to raise $30 to $40 billion just for the brand and its users. O'Leary said if he buys "this asset, the … Read the whole story
Paramount+ pulled in an estimated 3.4 million in new sign-ups for its streaming service from its Super Bowl promotion. Peacock got 3.0 million from … Read the whole story
This year, political ad spend is projected to rise 24% (by $2.2 billion) compared to the midterm election in 2022, when it was $9.0 … Read the whole story
Share price hits $50.44 on opening day after Reddit priced it at $34 Read the whole story