MediaPost Weekend Editions for July 2015
MediaPost Weekend - Saturday, July 25, 2015
FCC Approves AT&T's Merger With DirecTV, Imposes Net Neutrality Conditions
Mississippi Law Enforcement Officials Plotted 'Media Blitz' Against Google
Affiliate Marketing Due For An Overhaul
Chasing Amy: Is 'Trainwreck' Bad for Women?
Amazon Poised To Pass Macy's In Clothing Sales
Electricity Poised To Be Biggest Ad Medium In 2016
The Most Influential Person On YouTube Is... KSI?
Here Comes 'Cait': Kardashians Upstaged By Jenner Juggernaut
Maurice Levy: 'Festival Of Reviews' Not Cheap
Microsoft Accused Of Spamming Mobile Users
One Win & You're Done: How To Fix The Emmys
What's The Next Lofty Goal For The Media Industry?
FCC Chairman Backs AT&T's Merger With DirecTV
Lawmakers Take On Internet Of Things With New 'Spy Car Act'
Google Prepares Brands For New TLDs In Search
Is Brand Strategy A Myth?
Nadal Out At MDC Partners
U.S. Ad Demand Begins Seasonal Decline, Digital Continues Secular Expansion
Great Job, Sir!
Google Explores Nuances Of Branded Content On YouTube
MediaPost Weekend - Saturday, July 18, 2015
Nielsen Prepares To Address Voltair Radio Ratings Controversy
Why The Biggest Debate In Advertising Is Irrelevant
Did Technology Save Us Or Destroy Us? A Story From The Near Future
Kantar: Marketers Backing Away From Coupons
Sluts Get Cut -- And Other Everlasting Wisdom From 'UnREAL'
Facebook Tests 'Watch Later' Button, Doubles As DVR
Why The Future Of Advertising Is Polite Interruptions
NBCU Upfront Nets $6B
Media, Marketing Deals Hold Steady
Study Shows Binge-ing Is The New Normal
Why People Share
As Mobile Results Improve, Desktop Search Value Erodes
Winning A Media Agency Review
World Wide Web Consortium Unveils Do-Not-Track Standards
FCC Sued Over New Text-Spam Rules
Why Nielsen Is Forced To Model Even Though It Is Bad Research
After 10 Years Of Declines, Newspaper Headcounts Stabilize
GSK Launches $1Billion-Plus Global Media Review
Live TV Viewing Is Dying By A Thousand Paper Cuts
Eurostar Consolidates Media Duties With Dentsu Aegis Network
The Best Digital Experiences at Comic-Con '15
Record Agency Pitches: Is It A Harbinger Of A New Model?
Meredith Acquires Grocery Server For Local Digital Ad Targeting
TV Upfronts In Flux, Execs Braced For Radical Change
Forget CMO vs CMT: Get Agile With IT, Then DecideTitles
'National Journal' To Shutter Print Edition
Arranged Marriages: Digital Marketing's Dirty Secret Prompting So Many Reviews
Hulu May Debut Ad-Free Service
MediaPost Weekend - Saturday, July 11, 2015
IBM Sees The Next Phase Of Search
Moving Past The Echo Chamber Of Our Own Jargon
Ad Confidence Dips, Remains Near Historic High, Especially Digital
Lions Gate Sues Havas, Ameritrade, Alleging They Infringed On 'Baby,' 'Dirty Dancing' Trademarks
The Tour de Pants: Cosby, Jared, And Trump
P&G To Sell 43 Beauty Brands To Coty
Let's Get Serious: CNN Played Softball With Hillary Clinton
The Pundits Ponder Microsoft's Strategy In The Internet Of Reality
Twitter Announces New Beta Products To Expand Ad Reach
Mobile Throws A Wrench In Viewability, MRC's Latest Test Finds
The 'Year Of Mobile' Has Come And Gone
Subway Suspends Jared As Experts Question Timing
Lamar Acquires Alliance Airport Advertising
Google Ads Reflect Sex Discrimination, Study Suggests
Upfront TV Dollar Volume: Looking For Clearer 'Guidance'
Advertiser Beware: You Need A Contract With Your Media Shop And Separately One With Its Holding Company
Ode To A Grecian Eurozone
Nike Bests Adidas In 'Digital' World Cup
I Say Potato, You Say Sexist - But Where Was Adidas In The Women's World Cup?
Women's World Cup Grabs 25M Viewers
Mobile TV Preferences Register Uptick, TV Set Preferences Drop For Teens
Doritos' First Mobile-Only Campaign Offers 3D Video
Google Referral Data Nearing Zero
Happy, Happy, Joy, Joy: The Death And Life of 'Happy-ish'
MediaPost Weekend - Saturday, July 4, 2015
The Return Of The Prodigal Editor: Guccione Takes Another SPIN
Bud Light Taps W+K For Lead Creative Chores
Google Referral Data Nearing Zero
TV Nets Rally, Fail To Reach Consensus On Controversial Nielsen Expansion Plan
Happy, Happy, Joy, Joy: The Death And Life of 'Happy-ish'
Apple Loses Bid To Overturn Ebook Price-Fixing Decision
Done With The Donald, Macy's Severs Ties
Ad-Supported Cable Takes A Hit, All But 5 Nets Lose Viewers
No Golf For You! The Case For President Trump
No Ads? Then No Content!
In Zaneis Madison Ave Trusts, Will Head Accountability Group
Fox Networks Upfront Holds Steady
Publicis Worldwide Named Lead Agency For Heineken
Google Tests Way To Create Competition For Lowest Price
Media Deals See Uptick, Hit $36B
TV Binging On The Rise
Gannett Creates Two Entities, Completes Spinoff Of Newspapers, TV
You're Fired: NBC Stops All Business With Donald Trump
CBS Earns 5% Ad Hikes In Upfront
Kantar Begins Reporting Search, Shows It Is Fastest-Growing Medium It Tracks: Overall Media Declines 4%
It's All Greek To Me
Mediaocean Sells Big Chunk To Private Equity, Puts $720 Million Value On Media-Buying Processor
R/GA Wins Agency Of The Year At Cannes
The CW Gains 12%-15% In Upfront
Upfront As A 'Futures' Market? Wall Street May Not Be Seeing It
Google Automatically Blocks Ad Clicks To Save Brands Money
WPP Forms Cross-Agency Team To Service Aston Martin
Running Out Of Options: Gore, Sorrell Explore Some New Ones
Why I Skipped Cannes