COVER STORY
You may have heard of the Gucciones. The late Bob Guccione was the founder of adult magazine Penthouse, and his son, Bob Guccione Jr., founded Spin and Gear, and published Discover magazine. Now, after nearly a decade away from the magazine publishing business, Guccione Jr. is back, poised to launch a digital magazine in an … Read the full story by Sara Guaglione
- Commentary
To paraphrase sometime-casino owner Rick in "Casablanca," "I'm no good at being noble, but it doesn't take much to see that the problems of one little Pepsi commercial don't amount … Read the full story by
NewsThe cuts are part of a broader program to achieve up to $6.4 billion in savings over the next three years. Stock prices of the four major ad holding companies … Read the full story by Steve McClellan
- Commentary
Apparently the brain trust at AOL worked months coming up with Oath, the name chosen to house nearly three dozen of AOL's and Yahoo's brands. They had planned to spring … Read the full story by George Simpson
- Commentary
This week the news has been filled with indignation from the buy side, and low-key defensiveness from the sell side regarding an issue we all know well: adjacency. The apparent … Read the full story by Ted McConnell
- News
The move follows weeks of criticism by advertisers complaining that Alphabet's subsidiaries -- Google and YouTube -- did not do enough to stop appropriate non-search ads from serving up next … Read the full story by Laurie Sullivan
NewsNBCUniversal is opening up its pocketbook to capture the consumer all day. The network now guarantees $1 billion in inventory across the whole portfolio that will enable clients to switch … Read the full story by Larissa Faw
- News
Ev Williams just sold roughly $4 million worth of Twitter stock, according to a fresh SEC filing, while a company rep says he could ultimately unload upwards of 30% of … Read the full story by Gavin O'Malley
- News
Eight app developers, including Twitter and Yelp, have agreed to settle a class-action complaint alleging that they wrongly uploaded iPhone users' address books. Read the full story by Wendy Davis
NewsAlthough nearly two dozen concerned TV advertisers have now left Fox News Channel's "The O'Reilly Factor" due to recent allegations, the network itself hasn't lost any revenue. "At this time, … Read the full story by Wayne Friedman
- Commentary
Too many people are producing too many ads that appear in too many places for too many people to ignore. P&G's Marc Pritchard is right in calling time on the … Read the full story by Sean Hargrave
- Commentary
For marketers, highly valuable data-driven marketing information is coming in big waves and much of it can be confusing. This includes first-party sources (marketers' own CRM data), third party (syndicated … Read the full story by Wayne Friedman
- News
Low-quality ads cost U.S. marketers $7.4 billion last year, according to a new report from Forrester. The report said programmatic media and video are the primary causes of ad fraud … Read the full story by Tobi Elkin
NewsAutomotive advertising is the biggest category for the show -- some $13 million for the year-over-year period ending April 3, according to iSpot.tv. In addition to other advertisers, three major … Read the full story by Wayne Friedman
- Commentary
I was planning on writing a very erudite column on how our consumption of news has drastically changed, when I decided to do a research check on Google Trends and … Read the full story by Gord Hotchkiss
NewsThe top priority is to understand what the industry expects and wants from the organization before she begins the job on May 8. She is currently traveling on what she … Read the full story by Larissa Faw
NewsNielsen says there was an 18% gain in news media consumption in 2016 over the year before -- to 72.5 billion minutes. Adults 18 + watched 44% more national cable … Read the full story by Wayne Friedman
NewsGoogle furthered its strategy Friday to identify and rid the online world of "fake news" by globally rolling out a Fact Check tag in Google News search results. The move … Read the full story by Laurie Sullivan
NewsAMC Networks kicked off its spring ad sales efforts at an event Thursday night in New York that grouped all of its five networks under one upfront umbrella for the … Read the full story by Adam Buckman
- News
OpenAP -- a consortium of three major TV/media companies -- has revealed new details about its effort to offer consistent TV audiences, and other key elements, for advanced TV media … Read the full story by Wayne Friedman
NewsGeico is partnering with Disney's Marvel Studios to promote the upcoming Guardians of the Galaxy Vol. 2 movie, due out May 5 in the U.S. Geico's agencies Horizon Media and … Read the full story by Larissa Faw
NewsLong-time Viacom researcher Colleen Fahey Rush has been named executive vice president, insights & audience science, and chief research officer of Viacom Media Networks. Rush, who reports to Viacom Global … Read the full story by Joe Mandese
