MediaPost Weekend Editions for March 2021
MediaPost Weekend - Saturday, March 27, 2021
First Half Of March Madness Down 18% From 2019
Keurig Dr Pepper Consolidates With Havas Media
NFL, TV's Premiere Content Supplier, Flexes Its Muscles
Ad Industry Asks Florida Lawmakers To Reject Privacy Bill
Zuckerberg Proposes Congress Should Limit Web Companies' Legal Protections
Justice Department Sides With YouTube In Fight Over Section 230
Trumpian Social Network Could Spur Support For Section 230
Splitting Ethical Hairs In An Online Ecosystem
FTC Gears Up To Tackle 'Novel Harms Of The Digital Economy'
ViacomCBS Selling $3B In Stock For Streaming Investments
OMG Names Porritt New U.S. DE&I Lead
Former Havas Media Chief Kinsella Joins Board Of Programmatic Startup
AT&T's 'Lily' Hopes Her New Ads Disappoint Online Harassers
U.S. Ad Economy Contracts 7.3% In February
How Amazon's NFL Deal Could Redefine 'Prime' Time
TV's Murder Obsession Turns Serial Killers Into Stars
Free Branding Advice For A New Social Media Platform
Odds 'Trump' Social Net Will Be Huge: 40/1
S4 Capital Continues Its Success, Credits "Whopper" Clients
Digital's Big 3 Now Capture Majority Of U.S. Ad Spending
Dominion Voting Systems Files $1.6B Suit Against Fox News
MediaPost Weekend - Saturday, March 20, 2021
4As Report: Agencies Stepped Up In Times Of Trouble
Our Work In Stopping Racial Hatred And Violence Is Only Just Beginning
NFL Strikes $100B+ Rights Deal, Amazon To Stream 'Thursday Night Football'
Initial 'Outcomes Measurement' Findings: It's The Data, Stupid
NBCU Seeking Prime-Time Rates For Peacock Ads
Already Diverse And Inclusive, 'Sesame Street' Names Exec To Make Sure
AT&T To End 'Data Free TV'
Hudson MX Unveils Cloud-Based Media Accounting Platform, Says It Will Transform The Ad World
Mondelez: Empathy Is The New Personalization
Fond Look Back As 'Kardashians' Starts Its Final Season
Have More People Become More Awful?
The Commerce Revolution: Reinventing CPG Companies To Compete In A Consumer-Led World
'Grammy Awards' 2021 Earns $80-$82 Million In National TV Ad Revenue
Fox Sows Brand Confusion With Renovation Show
Plans For Cannes Lions Festival 2021 In Flux
The COVID Bump
Tubi Recruiting Advertisers As It Preps Original Programming Launch: Report
Judge Blasts Media For Supposed Anti-GOP Bias, Wants To Gut Libel Protections
MediaPost Weekend - Saturday, March 13, 2021
HBO Max Takes In $80 Million In Upfront For Ad-Supported Option
WPP Reports 2020 Shortfall, Projects 'Solid Recovery' For 2021
P&G: Biggest -- And Most Cost-Efficient -- TV Advertiser In 2020
Oprah Winfrey Is The Last Of The Great TV Stars
One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
NCAA's March Madness Is 'Virtually Sold Out'
Industry Veteran Nick Brien Joins Velocity Acquisition Corp.
Broadband Carriers Should Seek Permission Before Harnessing Web-Browsing Data For Ads, Groups Say
Unilever: 'Normal' Is No Longer The New Normal, Bans Word From All Advertising
U.S. To Introduce Bill Making Google, Facebook Pay For Publishers' Content
Harry And Meghan In The Dock Of Public Opinion
COVID And The Chasm Crossing
T-Mobile To Target Ads Based On Subscribers' Web Browsing, App Use
Most Ad Execs Supported Trump Ban, Many Boosted Social Ad Budgets Because Of It
Checking In On 'Jeopardy!': Where's The New Host Already?
Oprah Triumphs With Meghan And Harry Interview
Publicis Groupe Creates 'Bespoke' Agency 'Q' For Infiniti
Info Is King: Study Finds Americans Simply Want Ads To Tell Them About Products
What Consumers Expect From The New Ad 'Value' Exchange
Omnicom Media Group, Reddit Form 'Enterprise Partnership'
Roku/Nielsen: CTV Battleground Moves To Linear TV
Local Newspapers Rail Against Bills To Remove Paid Public Notices, Fear Lack Of Transparency
Lowe's Campaign Reimagines The American Dream
PHD Taps Client-Side Marketer For New Media/Activation Role
Attention Metrics Startup Gets Attention Of Ad Industry's Elite Research Thinkers, Names Them To Board
MediaPost Weekend - Saturday, March 6, 2021
COVID-19 Swamps Upfronts For Second Straight Year
The Misuse Of Power In Our Industry Has Got To Stop
Jeep Offers First Vehicles To Integrate Amazon Fire TV
Havas Group Reports 2020 Slowdown, Second Half Improvement
Management Shift At IPG's Orion As McMahon Steps Into Holding Co. Role
Data Winter Is Coming
Shaq-Backed Agency 'Not Celebrity Gimmickry,' Says Partner
Google's New Approach Still Relies On Tracking, Raises Privacy Concerns
Google Triggers Mostly Backlash After Rejecting Plans To Replace Cookies With Personal IDs
Google To Stop Selling Ads Based On Browsing History
Smart Digital Strategies Boost Target, Kohl's
ANA Urges Court To Strike Down California Charitable Donor Disclosure Requirement
Disney Ad Platform Boosts Data-Driven, Addressable Deals
To Be There -- Or NOT To Be There
Walmart Assessing Its $600 Million U.S. Media Account
Chicken Sandwich Wars: Can Popeyes 'Ransom' McDonald's-Related URL?
ThirdLove's Full-Frontal Funny: 'Your Boobs Deserve Better'
Pandemic Paradox: Consumer Spending On Media Soars In 2020
Omnicom Integrates Comscore Ecommerce, Behavioral Data
Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Media Subscription Revenue Outpaces Other Forms Of Media Sales, Well Positioned To Combat Churn
Privacy Advocates Push Back Against Google's New Targeting Plan
Nielsen Gets Higher Rating, On Wall Street
CTV Ad Fraud Scheme, SneakyTerra, Discovered
Fox CEO: Fox News' Job Is To Oppose Biden Administration