MediaPost Weekend Editions for March 2021
- MediaPost Weekend - Saturday, March 27, 2021
- First Half Of March Madness Down 18% From 2019
- Keurig Dr Pepper Consolidates With Havas Media
- NFL, TV's Premiere Content Supplier, Flexes Its Muscles
- Ad Industry Asks Florida Lawmakers To Reject Privacy Bill
- Zuckerberg Proposes Congress Should Limit Web Companies' Legal Protections
- Justice Department Sides With YouTube In Fight Over Section 230
- Trumpian Social Network Could Spur Support For Section 230
- Splitting Ethical Hairs In An Online Ecosystem
- FTC Gears Up To Tackle 'Novel Harms Of The Digital Economy'
- ViacomCBS Selling $3B In Stock For Streaming Investments
- OMG Names Porritt New U.S. DE&I Lead
- Former Havas Media Chief Kinsella Joins Board Of Programmatic Startup
- AT&T's 'Lily' Hopes Her New Ads Disappoint Online Harassers
- U.S. Ad Economy Contracts 7.3% In February
- How Amazon's NFL Deal Could Redefine 'Prime' Time
- TV's Murder Obsession Turns Serial Killers Into Stars
- Free Branding Advice For A New Social Media Platform
- Odds 'Trump' Social Net Will Be Huge: 40/1
- S4 Capital Continues Its Success, Credits "Whopper" Clients
- Digital's Big 3 Now Capture Majority Of U.S. Ad Spending
- Dominion Voting Systems Files $1.6B Suit Against Fox News
- MediaPost Weekend - Saturday, March 20, 2021
- 4As Report: Agencies Stepped Up In Times Of Trouble
- Our Work In Stopping Racial Hatred And Violence Is Only Just Beginning
- NFL Strikes $100B+ Rights Deal, Amazon To Stream 'Thursday Night Football'
- Initial 'Outcomes Measurement' Findings: It's The Data, Stupid
- NBCU Seeking Prime-Time Rates For Peacock Ads
- Already Diverse And Inclusive, 'Sesame Street' Names Exec To Make Sure
- AT&T To End 'Data Free TV'
- Hudson MX Unveils Cloud-Based Media Accounting Platform, Says It Will Transform The Ad World
- Mondelez: Empathy Is The New Personalization
- Fond Look Back As 'Kardashians' Starts Its Final Season
- Have More People Become More Awful?
- The Commerce Revolution: Reinventing CPG Companies To Compete In A Consumer-Led World
- 'Grammy Awards' 2021 Earns $80-$82 Million In National TV Ad Revenue
- Fox Sows Brand Confusion With Renovation Show
- Plans For Cannes Lions Festival 2021 In Flux
- The COVID Bump
- Tubi Recruiting Advertisers As It Preps Original Programming Launch: Report
- Judge Blasts Media For Supposed Anti-GOP Bias, Wants To Gut Libel Protections
- MediaPost Weekend - Saturday, March 13, 2021
- HBO Max Takes In $80 Million In Upfront For Ad-Supported Option
- WPP Reports 2020 Shortfall, Projects 'Solid Recovery' For 2021
- P&G: Biggest -- And Most Cost-Efficient -- TV Advertiser In 2020
- Oprah Winfrey Is The Last Of The Great TV Stars
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
- NCAA's March Madness Is 'Virtually Sold Out'
- Industry Veteran Nick Brien Joins Velocity Acquisition Corp.
- Broadband Carriers Should Seek Permission Before Harnessing Web-Browsing Data For Ads, Groups Say
- Unilever: 'Normal' Is No Longer The New Normal, Bans Word From All Advertising
- U.S. To Introduce Bill Making Google, Facebook Pay For Publishers' Content
- Harry And Meghan In The Dock Of Public Opinion
- COVID And The Chasm Crossing
- T-Mobile To Target Ads Based On Subscribers' Web Browsing, App Use
- Most Ad Execs Supported Trump Ban, Many Boosted Social Ad Budgets Because Of It
- Checking In On 'Jeopardy!': Where's The New Host Already?
- Oprah Triumphs With Meghan And Harry Interview
- Publicis Groupe Creates 'Bespoke' Agency 'Q' For Infiniti
- Info Is King: Study Finds Americans Simply Want Ads To Tell Them About Products
- What Consumers Expect From The New Ad 'Value' Exchange
- Omnicom Media Group, Reddit Form 'Enterprise Partnership'
- Roku/Nielsen: CTV Battleground Moves To Linear TV
- Local Newspapers Rail Against Bills To Remove Paid Public Notices, Fear Lack Of Transparency
- Lowe's Campaign Reimagines The American Dream
- PHD Taps Client-Side Marketer For New Media/Activation Role
- Attention Metrics Startup Gets Attention Of Ad Industry's Elite Research Thinkers, Names Them To Board
- MediaPost Weekend - Saturday, March 6, 2021
- COVID-19 Swamps Upfronts For Second Straight Year
- The Misuse Of Power In Our Industry Has Got To Stop
- Jeep Offers First Vehicles To Integrate Amazon Fire TV
- Havas Group Reports 2020 Slowdown, Second Half Improvement
- Management Shift At IPG's Orion As McMahon Steps Into Holding Co. Role
- Data Winter Is Coming
- Shaq-Backed Agency 'Not Celebrity Gimmickry,' Says Partner
- Google's New Approach Still Relies On Tracking, Raises Privacy Concerns
- Google Triggers Mostly Backlash After Rejecting Plans To Replace Cookies With Personal IDs
- Google To Stop Selling Ads Based On Browsing History
- Smart Digital Strategies Boost Target, Kohl's
- ANA Urges Court To Strike Down California Charitable Donor Disclosure Requirement
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
- To Be There -- Or NOT To Be There
- Walmart Assessing Its $600 Million U.S. Media Account
- Chicken Sandwich Wars: Can Popeyes 'Ransom' McDonald's-Related URL?
- ThirdLove's Full-Frontal Funny: 'Your Boobs Deserve Better'
- Pandemic Paradox: Consumer Spending On Media Soars In 2020
- Omnicom Integrates Comscore Ecommerce, Behavioral Data
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
- Media Subscription Revenue Outpaces Other Forms Of Media Sales, Well Positioned To Combat Churn
- Privacy Advocates Push Back Against Google's New Targeting Plan
- Nielsen Gets Higher Rating, On Wall Street
- CTV Ad Fraud Scheme, SneakyTerra, Discovered
- Fox CEO: Fox News' Job Is To Oppose Biden Administration
