In years past, this week would have been the first week of the long and hugely entertaining upfront presentation season. Read the full story by Adam Buckman

With Amazon Fire TV for Auto, customers can pause a show in their home and continue watching once they get into their vehicle. Read the full story by Tanya Gazdik

Brian McMahon founded Orion 23 years ago. Stepping up to run the company now is Global President Laura Ryan, a 10 year veteran of the company. Read the full story by Richard Whitman

The NBA legend is partnering with advertising veteran Omid Farhang to launch Majority, an independent, creative marketing agency. Read the full story by Larissa Faw

The ad industry had mixed reactions Wednesday to news that Google will not build alternate identifiers or use consumers in its products following the phaseout of third-party cookies. In a … Read the full story by Laurie Sullivan

Once Google phases out third-party cookies, it will not build alternate identifiers to track people or use them in its products, the company said Wednesday. Read the full story by Laurie Sullivan

Target is so bullish on what lies ahead that it announced a massive $4 billion expansion effort. Read the full story by Sarah Mahoney

This new way of doing business will be optimizable in real-time through the company's programmatic offerings. Read the full story by Wayne Friedman

The account is currently held by WPP affiliate Haworth, which won the business four years ago. Haworth (49% owned by WPP) took over for then-incumbent MediaVest. Read the full story by Richard Whitman

"We saw that you're trying to turn crispyjuicytender into an official word, and it just so happens that we own the URL crispyjuicytender.com." Read the full story by Steve Ellwanger

"There is a lot of humor involved in buying a bra," says ThirdLove CEO Heidi Zak. Read the full story by Sarah Mahoney

The data will enhance the Omni marketing operating system's ability to provide a single view of the consumer that can be dynamically shared across all marketing practices. Read the full story by Karlene Lukovitz

The deal will include a strategic partnership to integrate Nielsen's ad and content measurement products into the Roku platform. Read the full story by Wayne Friedman

Media industry subscription revenues have far outpaced other forms of sales revenues over the past three years, according to the just-released March 2021 edition of subscription management platform Zuora's "Subscription … Read the full story by Joe Mandese

Citing "a renewed focus on measurement" in the wake of Google's decision to abandon "identifier" tracking and ad targeting, a major equities research firm has upgraded Nielsen shares from a … Read the full story by Joe Mandese

The second CTV ad fraud scheme discovered this year carries an estimated advertising cost of $5 million per month. Read the full story by Wayne Friedman