MediaPost Weekend Editions for July 2022
MediaPost Weekend - Saturday, July 30, 2022
It's Time For A Change, And By That, I Mean A Crisis
Is This Scary Or What? Hershey Warns Of Halloween Supply Issues
U.S. Ad Inflation Approaching Consumer Price Hikes, Projected To Moderate Next Year
Google Delays Phasing Out Cookies In Chrome Until 2024
IAB Finds Second-Half Ad Spending Better Than Planned, Full-Year Significantly Worse
How Marketers Are Reassessing Their Budgets As The Economy Dips
When A Surge In Retail Ad Spending Is A Negative Leading Indicator
2022-23 Upfront Posts 'Modest' Gains, CPMs Increase More Than Volume
Nike Taps PMG As North America Media AOR, Initiative For International
Publicis Media Prevails In PepsiCo's Pitch For India Business
Media Agency Growth Rebounds In 2021, 'Non-Traditional' Services Now The Majority Of Billings
Democrats Introduce New Net Neutrality Bill
Kardashian Clout: Instagram Kills Video-Pushing Feed Test
5 Reasons Why Ad-Tech Players Should Be Worried
Bee Loses Her Sting As Warner Bros. Discovery Swings Ax
FTC Sues To Block Meta Purchase Of Virtual Reality Fitness App
Disney Changes Hulu's Censorship Policy For Political 'Issues' Ads
New Google Tool Increases Programmatic Ad Cost Transparency
TV Everywhere? Be Careful What You Wish For
Geopath Expands Into Audio Out-of-Home Measurement
Evangelista, Fendi And Plastic Surgery's Comeback
Ad-Tech Firm Tremor To Buy DSP Amobee For $239M
Duolingo, HBO Max Introduce Lessons In High Valyrian
Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To Lose
ANA Report Finds Marketing Procurement-Agency Relationship Remains Problematic
MediaPost Weekend - Saturday, July 23, 2022
Season One, Episode 15
Prime-Time Hearings Test Public Interest In Jan. 6 Inquiry
UM's Kiernan Named IPG Mediabrands Chief
IPG Taps Its Top Media Guy To Run McCann Worldgroup (Again)
GroupM Unveils Plan For Industry-Wide Standard To Reduce Media's Carbon Output
But How Do We Decarbonize Mobile?
Horizon Detects Inflation-Era Consumer Segments, Divides America Into Three Economic Mindsets
Inflation Has Households Rethinking Streaming Subscriptions: Study
Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next
Disney Upfront Reaches Record $9B
The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months
Omnicom Stock Price Surges On Strong Q2 Earnings Report
Marketing Signals The End Of Times -- Or Maybe It's Just Pubic Hair
Lawmakers Question Oracle, Amazon And Others Over Location Data
Mindshare Lands Discover's U.S. Media Account
Bill That Would Outlaw Behavioral Advertising Advances To House Floor
The Biases Of AI: Our Devils Are In The Data
WFA Finds Most Advertisers Satisfied With Agency Rosters, Fewer Plan Changes
Ad Groups Urge Overhaul Of Proposed Privacy Bill
ANA Releases First-Ever Guidelines For Measuring Influencer Marketing
I'll Like And Share The ANA Guidelines
MediaPost Weekend - Saturday, July 16, 2022
Dentsu Also Revises Outlook Downward, Cites Same Reasons: Inflation, Global Unrest
What Community-Owned Models Will Look Like, How Your Business Can Prepare
Why Do People Buy NFTs?
Forrester: OMG Has Best Offering, Publicis Wins On Strategy, GroupM In Market Presence
Microsoft Reemerges As Major Digital Ad Player
Parents Are Worried, But They're Still Gonna Splurge
Sarah Fay On Ad Industry AI: 'Don't Do Nothing'
Networks Score Fewest Emmy Noms, Then Promote Their Competitors
Microsoft Wins Netflix Business For Ad-Supported Streaming
If You Believe 'Bothsidesism,' You Believe In An Oxymoron
Six Commercials Nominated For 2022 Emmys This Week
Twitter Sues Musk For Trying To Cancel Merger
Online Costs For Groceries, Pet Products, Tools Set New Highs: Adobe Digital Price Index
Subway's New Ads Build On 'Eat Fresh' Success
FTC Warns Companies Against Calling Data 'Anonymous'
Burberry Puts Global Media Assignment In Review
Not-So-Ready Player Brands
You Don't Have To Be An Asshole To Succeed
What's Wrong With Working Out Naked?
History Channel's 'Colosseum' Combines Fun Facts, Gruesome Gore
PHD Wins Global Media Account For Tea Maker Ekaterra
Truth Well Gaslighted
MediaPost Weekend - Saturday, July 9, 2022
'New Economy' Brands First To Cut Back Due To Headwinds In Actual Economy
Google Reportedly Offers To Break Up Company To Fend Off Possible U.S. Antitrust Lawsuit
5 Stories In The World Of TV, Streaming More Important Than Netflix
Creators Will Play Crucial Role In The Metaverse, New Study Suggests
WPP Combines Design Agencies Superunion and Design Bridge
Mini USA Road Rally Returns For First Time Since 2018
I Don't Mean To 'Bitch,' But This Word Is Used Far Too Much
VW Loses Top Marketing Executive
Senate Intelligence Committee Leaders Urge FTC To Investigate TikTok
The GOP Gang That Could Shoot Straight... Into Their Own Feet
Google, Microsoft, Others May Have Unknowingly Shared Data With Sanctioned Russian Companies
Horizon Acquires Revenue Enablement Institute, Launches Data-Driven B2B Unit
Google To Shed Location Data Showing Visits To Abortion Clinics
Zulily Turns Inflation Into A Discount Code
Sarcastic Much?
Skai CMO Says 'We've Mastered The Closed Web'
Report Finds Advertisers Insufficiently Trained, Should Have A 'Chief Media Officer'
Summer Rerun: Walgreens Rethinks Pharmacy Customer As Healthcare Patient
Biden Executive Order Urges FTC To Protect Abortion Seekers' Privacy
How My Life Changed Because Of COVID
Can You Bear To See A Snuggle Ad That Doesn't Focus On Its Mascot?
MediaPost Weekend - Saturday, July 2, 2022
NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
Horizon Diversifies Again, Moves Into 'Experiential Transformation Space'
'Advertising Week' Sold By Stillwell, Cash Deal Includes Whole Shebango!
Omnicom's OMD Retains Media Billings Crown
Game Shows Now Take Up A Third Of ABC Summer Prime Time
Why I'm Endorsing Liz Cheney For President
Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding
Google Manipulates Users Into Allowing Tracking, Groups Tell FTC
New York AG Blasts Google Over Anti-Abortion Centers In Maps
Twitter Settles With Vaccine Skeptic Alex Berenson Over Account Ban
Prime Video CMO Steps Down, Amazon To 'Evaluate Needs'
Instagram Launches Age Verification Tools To Protect Younger Users
Amnesty International Launches Global Effort Challenging Abortion Decision
CTV 'Upfront' Soars 35% To $6.41 Billion
How Theocrats Became The Grand New Party
SCOTUS Rejects Church's Request To Reconsider Libel Standard
House Committee Moves To Protect Local Broadcasters Running Cannabis Ads From FCC Penalties
Advertising's New CPM: Carbon Prevention Media
Google Will Pay $90M To Settle Anticompetitive Lawsuit, Build Indie Corner