MAD Agency Daily Editions for March 2015
MAD Agency Daily - Tuesday, March 17, 2015
WPP Bidding For Shopper Data Giant Dunnhumby
Ad Exec Barfs All Over Bar At Bergdorf Goodman Restaurant
Mindshare Taps iProspect For New Data Chief
New Venture From Jimmy Smith Marries Entertainment With Branding For...Yawn...'New Breed of Agency'
Another Good 'LEAP' Year For WPP's Sorrell
Y&L Adds Talent After Account Wins
NSA Surveillance Spurs Americans To Delete Apps, Curb Email Use
Political TV Ads Are Squeezing Out Key Categories
Berkshire Hathaway HomeServices Ad Plays Up Emotions
News America Marketing Launches Programmatic Platform To Reach Offline Shoppers Online
NEW! Keep Your Butt Crack Under Wraps, Unless Being Screened For Colon Cancer
REVOLVING DOOR: Walton Isaacson Names Kirsten Atkinson VP Of Media And Branded Integration
BIZ DEV: UFC Taps Pinta As Hispanic AOR
Giga OMG!
MAD Agency Daily - Monday, March 16, 2015
Austin Fire Marshall Interrupts MRY Party At SXSW
Kal Liebowitz Denies Being Derelict KSL Exec, Says Undisclosed Others Ruined The Agency
True Value, Marc USA Paint Chicago Green
Unbelievably, These Ad Execs Made A Whole Lot of Sense During This SXSW Panel
AKQA Flies Away With Delta Digital AOR
AKQA Has Announced the 2015 Future Lions Call For Entry
Droga5 Out As Chobani AOR
Philly Wants Walkers To Pay Attention
Universal, TVGla Seek 'Furious' Vin Diesel Imitators
gTLD Domain Registry Donuts Launching First Advertising Campaign
Call For Future Lions Entries
Face it
NEW! What Goes Better With Eggs Than A 'Side Of Kevin' Bacon
BIZ DEV: Made Movement and Meredith Xcelerated Marketing Win TGI Fridays Work
REVOLVING DOOR: Zenaida Torres Joins Lowe Campbell Ewald As Group Account Director On Kaiser Permanente
MAD Agency Daily - Friday, March 13, 2015
Ad Exec Scatters Raw Shrimp Inside Ex-Wife's Boyfriend's Car
SXSW Best Fest For Reaching Music And Tech Tastemakers
Publicis Gets Into The Omni-Channel Marketing Game With Expicient Acquisition
Nat Geo, Mullen Introduce Ambitious Killing Jesus Campaign
Leo Burnett Takes Home Agency of the Year Addy Award
Publicis Buys OMS Specialist Expicient
The Perfect Ad? A Man And the Color Red
Walton Isaacson Lands Two New Executives In Two New Roles
Fuseideas Wins Santa Fe Account
Y&R Taps An Insider For Global CMO Role
NEW! Jabari Parker Makes Ad Debut In Gatorade's 'Building Jabari Parker'
REVOLVING DOOR: Jennifer Mollo Returns To T3 As Executive Director Of Client Relations
BIZ DEV: Heineken Expands Relationship With Geometry Global
Why Now Is The Most Exciting Time To Work In Advertising
MAD Agency Daily - Thursday, March 12, 2015
Hairy, Talkative Mole Excises Itself From Man's Face to Become A Creative
Former MRY Exec Launches New Agency Decoded Advertising
These Creatives Promoted Their Agency By Walking Around New York Dressed Like Poo Emojis
Google On Verge Of Buying InMobi For $1 Billion
Is 'Extended Leave' The New Fired?
72andSunny Named Global Creative Agency For Adidas Sports Brands
Langone's Pitch: There When You Need It
Bungalow Horizon To Document Market Basket Boycott
Omnicom's FleishmanHillard Strikes UGC Deal With News Corp.'s Storyful
NEW! The Honest Company Ad Stars Adorable Babies Dancing To 'All About That Bass'
REVOLVING DOOR: Lori Senecal Named Global CEO Of CP+B
BIZ DEV: Resource/Ammirati Named Creative Agency For Birchbox
The Apple Gold Standard: Think Rich, Bitch
MAD Agency Daily - Wednesday, March 11, 2015
Yet Another Agency Didn't Read the Memo on Disastrous Productivity Levels In Open Office Spaces
Rosetta Teams With Adobe To Launch Nexus Engine
Agency Replaces Silos With 'Knowledge Group' 20 Years After Every Other Agency
Thrillist Launches The CoLab, In-House Ad Agency
Saatchi & Saatchi's Kevin Roberts Hops Inside A Grocery Bag
WPP Invests In Over-The-Top TV Service
Oberto Beef Jerky's Full-Court Press Campaign Strategy
Chris Hayes Joins Code and Theory As Global CMO
Bastille 1789, Plus Celebrate French Whisky (Oui, No 'E') In America
Image Is Everything
Will Programmatic TV Go Mainstream This Year?
NEW! Free-Range Chicken Roams Country, Taunts Farmers With Selfies, In Latest Geico Ad
REVOLVING DOOR: Laura Suchoski Joins McKinney As Social Media Director
BIZ DEV: RPM Advertising Named AOR For Stafford Air & Space Museum
MAD Agency Daily - Tuesday, March 10, 2015
These Agency Execs Got Naked to Launch Their Rebrand
Pfizer Shifts $100 Million OTC Planning Duties To Carat
Florida Ad Man Jordan Zimmerman Gets University of South Florida Ad School Named After Him -- For $10 Million
MDC's Lori Senecal Adds New Role As Global CEO CP+B To Her Remit
New York Times Native Advertising Effort Disintermediates Creatives In Favor of Filmmakers
MediaCom Taps Jenner As Worldwide COO
MXM Wins Bob Evans Farms Digital AOR
WPP Reports 2014 Organic Revenue Growth Of 8.2%
DDB's New Gender Balance Initiative
Havas Chicago Hopes Interns Swipe Right On Tinder
NEW! ADT Campaign Stars Ving Rhames As Bold Face Of Brand
REVOLVING DOOR: Cedric Devitt Named CCO Of Big Spaceship
BIZ DEV: Ketchum Sports & Entertainment Named AOR For LA Marathon
So Smart It's Stupid
MAD Agency Daily - Monday, March 9, 2015
Havas Chicago Asks Potential Interns to Swipe Right on Tinder For A Summer Hook Up
CarMax Hands Media Duties To Horizon
No Joke
Audit Confirms MediaCom Campaign Report Forgeries And Selling of Value Added Media
Safelite AutoGlass Names Havas Media U.S. AOR
Mastering Mobile Programmatic
South African Agency Uses #TheDress In Domestic Violence Ad
R2integrated Acquires Silicon Valley Marketing Agency CatapultWorks
SapientNitro Develops Young Coders In Detroit
PNYC Wins NA Ad Duties For Singapore EDB
NEW! Only Your Vegas Secrets Are Safe
REVOLVING DOOR: Tim Libby Joins Starcom USA As SVP, Digital Director
BIZ DEV: Merrick Pet Care Names TDA_Boulder As AOR
MAD Agency Daily - Friday, March 6, 2015
Mediabrands Management Shakeup: Henry Tajer To Succeed Matt Seiler As CEO
This New York Agency May Or May Not Have Won the Vans Account
Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, Buying
Zimmerman Advertising Hired to Make This Fast-Growing Sports Nutrition Brand Grow Even Faster
IPG Consolidates Its Lowe and FCB Healthcare Practices
MRY's Cedric Devitt Jumps To Big Spaceship
Chili's Baby Back Ribs Seeks Jingle Singers
Phone, Keys, Wallet... or Watch?
NEW! Captain Obvious Returns In Latest Campaign
REVOLVING DOOR: Doner Hires Pair To Lead LA Office
BIZ DEV: Schwab's Trading Services Names The Richards Group As AOR
MAD Agency Daily - Thursday, March 5, 2015
This 'Dematerialized Agency' Needs Scotty to Beam It Back to Earth
Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace
Butler/Till Promotes From Within: Names Peter Infante CEO
OK So It's Not Called Spiffly But Alex Bogusky Did Launch A 'Social Impact Agency Platform'
Industry Vet Mark Toner Joins R2C Group As Its First CMO
Nature's Variety's Campaign To Help Save Stray Pets From Early Death
Digital Pulp Hires Three Drupal Developers
Perfect Fools Names Ann Ysten CEO; Predecessor Now Sailing The Seven Seas
Dakota, Isis, And 50 Shades Of Cray-Cray
Maroon 5's Wedding Stunt Was A Brilliant Integrated Marketing Strategy
NEW! Delta Air Lines Shows The Lonely Life Of The Business Traveler In 'On The Road'
REVOLVING DOOR: Dan Matarelli Joins SMG Performance Marketing As VP, Director
BIZ DEV: Church's Chicken Names BFG Communications AOR For Digital, Social Media Work
MAD Agency Daily - Wednesday, March 4, 2015
Gaggle of IPG Shops Selected For NY Lottery Ad Duties
Saatchi & Saatchi's Kevin Roberts Says Marketing Is Now All About Table Licking
Pegasystems Goes After Competitor In New Campaign
MRY Hires Drones As Employees, Says They Will Be A Game Changer
BBDO Reshuffles Global Management Team
Saatchi & Saatchi Opens Dallas Office, Will Recruit At SXSW
Healthcare Shop HCB Acquires Chicago-Based Topin & Associates
Omnicom Media Strikes First Upfront Deal With NCM With $50 Million Commitment
Stubb's Bar-B-Q Names Proof Its First AOR
10 Tips To Help Move Your Client Partner-Agency Relationship Forward
NEW! Rhea Perlman Subs For Itzhak Perlman In Ad For BNY Mellon Wealth Management
REVOLVING DOOR: Mark Witthoefft Joins Gyro Chicago As Head of Planning
BIZ DEV: La Madeleine Country French Cafe Names Firehouse As AOR
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