MediaPost Agency Daily Editions for February 2019
MediaPost Agency Daily - Thursday, Feb. 28, 2019
WPP Hires Walmart Executive To Run Its Global HR Efforts
Work & Co Opens Office In Copenhagen
Rezvani Returns To Mcgarrybowen As New York President
USIM Lands Crunch, Second New Biz Win In As Many Months
TripAdvisor Reviews Global Media Account
Walmart Aligning Ad Businesses
Accountability In Agency-Client Relationships Is A Two-Way Street
Why Traditional Brands Are Moving To DTC Model
New Balance: Nothing Like A Cold One After Marathon Training
Deutsch Elevates Lehr To Executive Creative Director
OH Partners Lands STP, Armor All
MediaPost Agency Daily - Wednesday, Feb. 27, 2019
ADstruc Signs Off As Founder Laramie Focuses On Growing His Own Agency
Wingstop's New Campaign From Its New Agency
Outbrain Strikes Deal To Buy Ligatus
Motive Expands To Canada
McCann London Rumoured To Be Looking For New Chief Exec
David Curzon Joins Gyro London As ECD
Back Yard Burgers Taps LRXD For AOR Duties
MediaPost Agency Daily - Tuesday, Feb. 26, 2019
Former Carat Global President Swayne Takes New Global Role At DAN
Agency Veterans Buy Back Beauty Brands
Sean Reardon To Join MiQ As U.S. CEO
Want Better Measurement Of Branded Video? Make It Shoppable
Is Advertising Obsolete?
Lucky Generals Are On The March To New York
Media Monks To Launch Content Hubs For Avon
Women 'Dream Crazier' In New Nike Oscars Ad
UM Wins Energizer's NA Media Assignment
MediaPost Agency Daily - Monday, Feb. 25, 2019
Horizon Launches Performance-Based Agency
Is Every Company A Media Company?
U.S. Ad Spending Starts 2019 On Down Note, 3% Decline May Be First January Decline Ever
Verizon Ads During Oscars Tell Some True Stories
We Are All Frauds: The Way We Advertise Does Not Work (Says Havas)
Marriott Unveils New Rewards Program In Oscars Ad
Breen Passes Qnary CEO Torch To Carbonell
MediaPost Agency Daily - Friday, Feb. 22, 2019
Madwell Launches Visible's LA Campaign
Why The Marketing Industry Remains Overwhelmingly White
Agencies Kick Off Summer Intern Search
Tecovas Pivots In First Campaign From New AOR
Global Ad Consensus Remains Unchanged, But Check Out WARC's Digital Forecast
Study Finds Disconnect Between Consumers And Retailers
Trainline On The Hunt For A New Ad Agency
Did Netflix's Algorithm Just Replace Oscar Judges?
Boost Your ROI With Improved Facebook Ad Placements
Do You Know How The 'Black Boxes' In Our Industry Work?
GKV Reshuffles Creative Department
Auto-Owners Insurance Appoints Its First AOR
MediaPost Agency Daily - Thursday, Feb. 21, 2019
Lauren Hanrahan Appointed CEO Zenith US, Moxie and MRY
Winnebago Motorhomes Names Barkley Lead Creative Agency
WPP, Google's Waze To Collaborate On Retail Campaigns
Nigel Morris Departing DAN After 26 Years
Thomas' Gets A Brand Refresh
It's Official: Digital Overtakes Traditional This Year, Amazon Remains Ascendant
Prime Video's Big SXSW Activation
Please, No More 'Art & Science' Of Marketing
Wonderful Company Nabs BBDO Talent
MediaPost Agency Daily - Wednesday, Feb. 20, 2019
Isobar Promotes Salema To Chief Creative Officer
Sam Adams Founder Weighs In On Bud Light-Miller Lite 'Brewhaha'
Omnicom Veteran Matts Tapped To Run Hearts & Science U.S.
Troika Media, Mission Media's 'Superunion' Falls Apart
Giant Spoon Will Get SXSW Attendees To Literally Bleed For HBO
Dentsu Aegis Buys Manchester-Based BJL
Audi Picks BBH And IBM iX For Digital Transformation Project
Agencies Aren't At A Crossroads -- They ARE The Crossroads
Influencer Marketing's Downward Ethical Spiral
New Visa Ad 'The Cost' Will Debut During Oscars
WPP Wins Global Distell Account
MediaPost Agency Daily - Tuesday, Feb. 19, 2019
Spark Foundry Seeks To 'Save' Lives
Ueno Introduces $1 Million Philanthropic Fund
Blockchain: Useful Marketing Tool But Not A Cure-All
How Brands Can Get The Most Bang From Influencer Partnerships
Ramen, Glow-In-The-Dark Style
Elevation Elevates Two
MediaPost Agency Daily - Monday, Feb. 18, 2019
The Many Adds Digital, Social Lead
Colorado Judge Closes Watson Suit Against CPB
What Defines A Connection Between A Brand And Consumer?
Eye-Tracking Study Shows About 60% Of TV Commercial Breaks Go Unwatched
JWT Could Be Taken To Court Over Diversity Drive
TikTok Appoints Total Media
Havas Media Wins Global Citizen Media AOR
MediaPost Agency Daily - Friday, Feb. 15, 2019
Changing Of The Guard At Omnicom Media Group NA
Lee Clow Retires
Publicis Groupe In Talks To Sell Proximedia
Dentsu Aegis Network Now Contributes 60% Of Dentsu's Total Business
More Than A Fifth Of App Downloads Feared To Be Fraudulent
Kinetic CEO To Step Down
D2C Brands Are Not Your Father's Marketers -- Not By A Mile
CCO Helps Chicago Combat Opioid Abuse
C-K Adds Tech Guru
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