MediaPost Agency Daily Editions for December 2021
MediaPost Agency Daily - Wednesday, Dec. 29, 2021
New 'Everywhere' Workout Campaign Launched By iFIT
Automaker National TV Spending Up 20% YTD
Ad Context Affects Consumer Views About Social Values Of Brands
LinkedIn Defeats Lawsuit Over Inflated Ad Metrics
SMBs Are Upbeat, But Worry Whether Recovery Will Last: Study
PlantBaby Debuts Plant-Based Kiki Milk For Kids
Cadillac Introduces Gag 'Hands-Free' Holiday Wrapping Paper
MediaPost Agency Daily - Tuesday, Dec. 28, 2021
Supercell Holiday Ad Goes Rogue
Bailey's Sweetens Hot Chocolate Recipe
Google Ads Yet To Resume Service In Gmail For All Desktop Users
Traditional TV Brand Promo/Ad Value Holds Steady, Paid TV Higher
Future PLC Logs Strong Audience, Ecommerce Performance In November
Google Debuts 5G Pixel 6 TV Ad Celebrating Official Fan Phone Of NBA
Meta Unveils Future Ad Manager Updates Focusing On Outcomes
Advertising Case For Podcasts Is Loud And Clear
The Case For Psychographics In Marketing
MediaPost Agency Daily - Monday, Dec. 27, 2021
Duolingo Ad Plays On Netflix's 'Emily In Paris'
Lionsgate Advertises A 'John Wick' Movie - For 2023
AppLovin With MoPub Forecast To Process $15B In Annual Ad Spend By 2023
Mobile To Overtake Direct Mail For Most Local Media Spending
The Great App Advertising Exodus -- Or Not
Walmart Tops Brick-And-Mortar Retailers Across Social Media Advertising
Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles
MediaPost Agency Daily - Thursday, Dec. 23, 2021
'Harry Potter' Reunion Celebrates 20 Years Of The Hit Franchise
IPG Mediabrands' Magna, Disney Join Nielsen One Alpha
Lawmakers Question Facebook Over Failure To Curb Lies About Election
The Expansion Of SEO Into All Business Areas
What The Microsoft/Xandr Deal Means For Search And Streaming, CTV
TikTok Surpasses Google In Traffic This Year, Study Finds
What Marketers Can Do With 4.3 Billion Email Addresses
MediaPost Agency Daily - Wednesday, Dec. 22, 2021
2021's Worst Holiday Gift: 'Non Fungible Thoroughbreds'
Local TV Ad Revenue To Soar 28% To $21.37B In 2022, Boosted By Political, Olympics Ads
Microsoft To Acquire Xandr, Expand Programmatic Advertising
Optimizely Integrates Its B2B Commerce Cloud And Content Cloud
DuckDuckGo To Launch A Desktop Browser In 2022
Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
End-Of-Year-Reflections: What I've Learned From Handling Marketing Challenges
'Texas Monthly,' HBO-HBO Max Team For First-Look Deal
MediaPost Agency Daily - Tuesday, Dec. 21, 2021
Brands That Make Life Simpler Score With Global Consumers
Kotaku Releases Creepy Merge Mansion Ads
Hearst Licenses Ad-Spend Data From Standard Media Index
Mindshare Finds Crypto Tops Spending Plans Of U.S. Consumers
B2B Tech Sector Will Decline In 2022, But Rebound In 2023: Study
New Data Erasure Tool Helps Brands Comply With Privacy Rules, Firm Says
Princeton Apologizes For Controversial 'Secret Shopper' Privacy Study
12 Marketing Trends Forecast For 2022
MediaPost Agency Daily - Monday, Dec. 20, 2021
Mediahub Heads To The Metaverse
Puma Unveils New Signature Sneaker In AR-Infused OOH Campaign
Mobile, Social, Digital Video Are Top Advertising Priorities For 2022
Summit Partners Invests $120 Million In Influencer Platform Mavrck
Peloton Ad Featuring Chris Noth Pulled After Assault Allegations Against Him
Ad Market Expands For Ninth Consecutive Month, Posts Best November Ever
Dentsu, ViacomCBS Strike Custom Audience Segment Test For New Cross-Platform 'Currency'
MediaPost Agency Daily - Friday, Dec. 17, 2021
Naomi Osaka's Kinlo Brand Launches New Ad Campaign
Odysseus Arms Taps Mekanism's Sugarman For Partner To Drive Agency Growth
Lay's Promotes New Puffer Jacket
Ascential Sells MediaLink To UTA For $125M, Originally Paid Upwards Of $207M
ANA Commissions Study On Programmatic Media-Buying
This Edible Billboard Enables New Yorkers To Take The Cake, Literally
Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
Global Spend On Streamers Forecast To Hit $200 Billion In 2025
Why Agencies Should Talk To A Tax Strategist Before The End Of 2021
MediaPost Agency Daily - Thursday, Dec. 16, 2021
Agency Blue Chip Launches Startup To Develop And Sell Martech Products
Busy Ryan Reynolds Inks Deal With Branson's Virgin Voyages
Wavemaker Expands Marketing Intel, Adds Three Top Data Execs To Team
R/GA Installs New Leadership At Its Brand Design & Consulting Practice
Study Finds A Third Of Advertisers/Agency Execs Plan To Leave Job Within Two Years
Aisle Rocket Appoints Steve Slivka As Chief Experience Officer
Drudge Report: You Spend At Least 6 Hours Weekly On Low-Level, Repetitive Tasks
How Iberostar Group Used Paid Search To Improve Performance During COVID-19
ACLU Launches Campaigns on Family Separation and Abortion, Urging Biden to Take Action
UM Promotes Kingston-Brown To CEO, International Client Services
AA Adds Walton Isaacson To Its Agency Roster
MediaPost Agency Daily - Wednesday, Dec. 15, 2021
Plugging 'Work Your World' Sadoun, Levy Offer Season's Greetings To Publicis Groupe Staffers
Advertisers Cite Digital Supply Chain As Top Transparency Issue
Absolut's New Take On 'Deck The Halls'
Advertisers Expand Meaning Of 'Brand Safety,' Hold Media Accountable For Overall Harm
When Social Media Becomes The Message
'And Just Like That,' Mr. Big is Up And Running Again
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