MediaPost Agency Daily Editions for December 2021
MediaPost Agency Daily - Tuesday, Dec. 14, 2021
Nike Puts Global Media Into Review
Commerce Agency The Stable Expands With Two Acquisitions
Atlanta's MARTA Awards Intersection 10-Year OOH Contract
Iconic Luxury Brand Dolce&Gabbana Consolidates At Havas Media Group
Why The Data Ethics Conversation Should Be On Every Brand's Agenda
Spellbinding Lea Seydoux Stars In New LV Fragrance Ad
Carat U.S. Names Pineiro, Zaim Client Presidents
Peloton Responds To 'And Just Like That' Death Scene With Positive Ad
Advertisers Plan To Expand Digital Out-Of-Home Campaigns
How Eye Gaze In Ads Affects Creative Performance
GroupM Taps McGeehan For New NA Marketing, Biz Development Role
MediaPost Agency Daily - Monday, Dec. 13, 2021
SCS Taps Coke Veteran Cedrone As Brand Director
Omnicom's Credera Acquires BrightGen, Opens Atlanta Office
Flights of Holiday Fantasy From Air Canada
Peloton Scrambles For Damage Control After 'Sex And The City' Sequel's Plot Bombshell
Peloton Recruits Ryan Reynolds For Spoof Ad
Social Climbing: Most Shoppers Have Purchased Via Facebook, Other Channels
NBA's Rodman In Nations Lending Ad Starring George The Pug
MediaPost Agency Daily - Friday, Dec. 10, 2021
Modern Furniture Designer/Retailer Blu Dot Taps Colle McVoy As Media AOR
VMLY&R Wins Liberty Communications AOR For Puerto Rico, U.S. Virgin Islands
Keep Warm, Order A Cold One, Display Vax Status With Blue Moon's 'Card-igan'
Yes& Acquires Beyond Definition
Study Reveals Big Pay Gap Between Black And White Influencers
GroupM Taps Edelman's Barker As Global Chief People Officer
UM Creates Chief Marketplace Officer Role, Taps Stewart To Fill It
Geopath Names Kinetic's Lieberman Chairman, Nears Completion Of Strategic Review
Media Bridge Names CMO Dandrea A Partner
Stagwell Media Taps Schaaf For Global Chief Investment Officer Role
Fox News To Light 2nd Christmas Tree After First One Was Torched
MediaPost Agency Daily - Thursday, Dec. 9, 2021
Horizon Media Sells Minority Stake, Hints It Will Fuel 'Growth'
Grey Group Global Health & Wellness Adds Group Creative Directors
Iconic Plumbing Fixtures Marketer Kohler Names PMG Agency Of Record
Influencer Marketing Surges 42% To $13.8B In 2021
GroupM's Essence Taps Morrison For Global Marketing, Communications Role
Space Is Bigger Than He Thought: 20 Years Later, Dell's Dude Is Back
Havas Starts Spreading The 'Good' News In New York, Other Markets, For Realtors
Duncan Channon's New Data + Tech Practice
Telmar Acquires 'Audience Intel' Platform Helixa
TikTok Tests App To Let Brands, Sellers Manage Online Stores Via Smartphones
Bulking Up On Design Capabilities, WPP Acquires Majority Stake In Made Thought
MediaPost Agency Daily - Wednesday, Dec. 8, 2021
Dawning Of A New Chapter For Canada's Rethink Agency As It Expands To New York
CX Measurement Isn't Just About CX, According To New 4As-Ogilvy Report
Hims Wants You To Have A Happy, Sexually Active Holiday Season
Dentsu/Microsoft Find 'Sustainable Media' And 'Decarbonized Ads' Are Becoming A Thing
Recovery In Ad Spending Varies By Geographic Region
GroupM Finds Ad Budget Paradox Preserving TV's Share Among Big Brands
Report Indicates Labor Shortages Continue
Publicis Groupe's New Year's Resolution: Employees Can Work Almost Anywhere For Up To 6 Weeks Annually
Dentsu Adds Creative Talent
MediaPost Agency Daily - Tuesday, Dec. 7, 2021
Ryan Reynolds Says, 'C'mon, Advertising Should Be Fun' In New Campaign For MNTN
Audrey Melofchik Is Wunderman Thompson's New NA CEO
Inside The Stylish World Of Louis Vuitton
Revised 2021 Estimates Now Project Record Ad Expansion, 'Planetary Realignment'
Zenith: Global Social Media Spend To Overtake TV In 2022
How Emotion Fuels Loyalty For Nike, Netflix, Disney, TikTok
What Do Astrophysics And Ad Economy Forecasts Have In Common?
Dentsu Taps Loughnane, Friel For Senior iProspect Roles
'Klicksters' Spread Holiday Joy
For Miller, World's Most Wholesome Dive Bar Is Made Out Of Gingerbread
MediaPost Agency Daily - Monday, Dec. 6, 2021
Walking On The Moon 'Gets A Little Old" In This New E*Trade Ad
WPP's Superunion Expands Capabilities, Geographic Footprint
Ad Council Gala Raises Record $6.4 Million
Global Ad Spending Set To Exceed Pre-COVID Levels As 'Triopoly' Dominates
Study Finds TV As Bad Or Worse Than Social Media In Spreading Conspiracies
Hesz To Join Dentsu Intl. As Global Chief Strategy Officer
U.N. Fights Online Violence Via 'Bodyright' Copyright Symbol
Brands And Retailers Report Mixed Feelings On NIL Influencer Deals
Global TV Ad Spend To Climb Modest 3.3% In 2022
MediaPost Agency Daily - Friday, Dec. 3, 2021
Audible Puts $200 Million Global Media Assignment In Review
From Wonder Woman To Matrix, Serena Williams Helps DirecTV Stream Get Its Rebrand Together
IPG Mediabrands Rating TV News Buys Based On Misinformation, Will Use In Upfront
Toyota Launches 'Toyotathon' Despite Vehicle Shortages
Holiday Season Shows More Signs Of Recovery In Ad Spending
One-Third Of Black Friday Online Shoppers Were Fake, Study Finds
Doner Sets Up "Creative Commerce" Agency In Toronto
Not Rocket Science: New Peelz Campaign Shows The Uncomplicated Nature Of Peeling An Orange
WPP's Landor & Fitch Names Bloomfield Global CMO
MediaPost Agency Daily - Thursday, Dec. 2, 2021
Empower Expands To Atlanta With 'Culture Center Hub'
Truist: The Caring Bank
Havas Media Group Taps Agent Of Necessity As New Strategy Chief
Media.Monks Merges With Salesforce Specialist To Expand Data, CRM
Mediahub To Use Unaccredited Performance Data As 'Currency' For Ad Buys On Univision
MediaPost 'All Stars' Inducted
Heymann Reunites With Droga At Accenture Interactive
Why Auto Brands Need to Go Big or Stay Home
Retail Media Networks Become Bigger Part Of Digital Branding
The Tie Between Fried Chicken Lovers And The Wellness Category
MediaPost Agency Daily - Wednesday, Dec. 1, 2021
What The 70-Plus Demo Wants From Brands
WPP Bolsters Commerce Practice With Cloud Commerce Group Acquisition
Hill Holliday Named Creative, Strategy AOR For Valvoline
Cannes Reboots Lions, Will Award 'Creative Media Ideas,' B2B Too
Pandemic, Brand Citizenship, Consumer Identifiers Will Shape 2022 Media Strategies
Deloitte Digital Acquires Content Agency Madras Global
Volkswagen Partners With Amazon For AR Experience, Supports U.S. Soccer
Ogilvy Is The Most Creative Agency Network In The World, According To WARC
S4 Capital Appoints Basterfield As Its New CFO
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