The rise of Internet and email is curtailing the use of traditional media. A survey of consumers by Gartner G2 conducted this summer shows … Read the whole story

A study released during the Advertising Research Foundation's Week of Workshops suggests that if more partnering, collaboration and information sharing occurs, the problems of … Read the whole story

With numerous research questions still answered, planners, buyers and advertisers will likely have to wait for sometime before Arbitron makes its Portable Person Meter … Read the whole story