The best thing to come out of this year’s Super Bowl of Advertising -- mass advertisers with mass brand recognition used mass media in conjunction with the Web to create a comprehensive communications package and finally realize the meaning of “surround sound marketing.” But some say that's too intrusive. Here's Jim's take on it.

A click on an online ad represents interest on the part of a consumer, but that’s about it. One can’t always expect that an ad clicker is ready to purchase at the time that they click.