Most of us have read a ton of stories about Tuesday's election and stories about the individual campaigns being run by the candidates.

Yes, as the market starts getting hot again and the number of poles in the fishing pond increases, compensation has come around once again as a topic for discussion among agencies, and a matter of concern for clients.

As many of you know, and as many of you have seen from various articles recently, the world of agency compensation is changing dramatically.

Last week, Jim touched on two things in his column about the flow experience that I'd like to discuss in further detail.

Last Thursday I was due to moderate an event for the Boston Interactive Media Association (BIMA). Seems like all of New England (myself included) sat up night after night watching the American League Championship Series.

Anyone who follows this space knows that one of my favorite sub-topics within the overall topic of interactive marketing is local search.

How much do you pay attention to your service provider?

Something interesting hit the wires this week and got me thinking again about my favorite theme regarding the future of marketing: flow experience.

A few weeks back, I needed a new sound card for my PC. Before leaving work, I used my PC to read reviews and technical specs, eventually settling on a Sound Blaster Audigy 2 ZS Platinum, a high-end card that met my needs. I made a mental note to pick one up the next time I was at an electronics store.

Consider this scenario dear readers: Would you go into a store, walk up and down the aisles grabbing items and placing them into your cart, get to the register and just leave it there? Seems a bit ridiculous doesn't it? Well in the online world it is all too common. Why?