On the heels of yesterday's column by Jim Meskauskas on the great news in interactive of late, with media spending up an amazing 39.7 percent in the first six months of this year compared to last year, the sound you hear may be the other shoe dropping.

If you are working in this industry, the news that business has really picked up - and continues to pick up - has long since been wrapping fish.

Last week, Howard Stern announced his departure from terrestrial radio, signing a deal with Sirius satellite radio to move his show to the fledgling medium. The reactions I've seen from people in the media business range from "This could change everything" to "So what?"

What exactly is experiential marketing?

I've been to a lot of industry events lately. Seems like no matter what the topic is everyone still says fresh dynamic content is key. This got me thinking. For those of you who know me or have been reading me for a while, know I am super passionate about security online. This could range from protecting your online identity to stopping spammers and hackers. I am especially involved in the protection of kids online.

Much has been made recently about community sites and online networking portals and tools. Friendster and LinkedIn come to mind. But, these are just the latest examples in an industry segment that continues to broaden and still has an enormous upside.

The cloistered convent of the digerati has been abuzz this week with the latest epistles regarding political advertising online.

I was recently handed a whole slew of books on marketing and one of these books was entitled "The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes," by Margaret Mark and Carol S. Pearson.

If you use the Web the way millions of consumers do, you've done it more times than you can count.

About 10 years ago, everyone from political leaders to college grads to my Nana, everyone was buzzing about the newly hyped, "Information Super Highway."