ONLINE SPIN
by Mark Naples on Sep 30, 10:00 AM
Doesn't seem like that long ago when hanging out that shingle was all it took to create a deluge of human contact. Fact is, a mere five years ago, any company in our space that had jobs to fill likely would have 100 resumes sent to it for each posting.
ONLINE SPIN
by adam , Shelly Palmer on Sep 29, 10:15 AM
I'm sitting on JetBlue Flight 212, the Thursday afternoon flight from Long Beach, Calif. to New York. Just a few seats away sits Diane Hamilton, an attractive 40-something woman with striking features and a 1000-yard stare. I had met Diane on the security line, when she dropped her carry-on baggage on my foot -- an excellent conversation starter. Thinking I could sound both cynical and clever at the same time, I made a semi-sarcastic remark about hoping that we would get a JetBlue plane with wheels that pointed in the right direction.
ONLINE SPIN
by Cory Treffiletti on Sep 28, 10:15 AM
I don't dispute in the least that digital advertising will become the primary method of reaching out to the consumer, but sometimes we get so excited by our own ideas that we forget to see what our parents and their friends, or our peers in smaller markets, think.
ONLINE SPIN
by Tom Hespos on Sep 27, 10:30 AM
As I write this, I'm looking forward to moderating today's panel on behavioral targeting at OMMA East. I'm anticipating diving into this topic; don't expect the intro-level course.
ONLINE SPIN
by Seana Mulcahy on Sep 26, 11:00 AM
The value of product placement in movies, TV shows, on Web sites, in music, etc. is expected to be over $225 million this year. This is no surprise, as consumers are on communications overload, with a barrage of messages flashing through all forms of media, traditional and non-.
ONLINE SPIN
by Mark Naples on Sep 23, 10:45 AM
The fact is that interactive media has pushed the edges of the frontier of what is acceptable to consumers and privacy advocates. This is part of what makes interactive marketing as effective as it is. But how many of our campaigns cross the line without those of us on the buying end knowing?
ONLINE SPIN
by adam , Shelly Palmer on Sep 22, 10:45 AM
Hear the tale of two marketers: Quantitatus, a logical, left-brained, linear thinker who requires proof of everything he sees, and Qualitatus, a romantic, right-brained, passionate thinker who requires only a feeling to believe.
ONLINE SPIN
by Cory Treffiletti on Sep 21, 10:30 AM
My name is Cory Treffiletti and I am an Internet-aholic. I recently moved back to New York from San Francisco, and it's been three weeks since I had Internet access at home. Trust me, it ain't easy.
ONLINE SPIN
by Tom Hespos on Sep 20, 10:02 AM
What could be the next blog advertising USP? I'd argue that blogs do community better than anything that came before them. And I think that's worth something on today's media landscape.
ONLINE SPIN
by Seana Mulcahy on Sep 19, 11:00 AM
I wanted to share with you some top findings from Silverpop's 2005 Retail E-mail Marketing Study: 75% of companies studied don't use customers' names in e-mails responding to requests, while 25% failed to offer any reason to sign up to receive e-mails from the company.