• ONLINE SPIN
    Is It Possible For Web Companies To Be Built To Last?
    I used to be obsessed with Bejeweled. I played when I woke up. I played at work. I played at night, staying up until the wee hours of the morning, unable to resist the tantalizing, just-one-more-minute lure of Bejeweled Blitz, going to sleep only to dream up more boards, ones that never ran out of combinations.
  • ONLINE SPIN
    It's Time For Quality Assurance In Advertising
    Are you maintaining quality assurance standards in your online advertising? Questions seem to be popping up more often as of late, qualifying the topic for meme status. Articles about click fraud, the topic of viewability in impressions, and brand safety concerns are all serving to make quality a topical discussion once again -- and I would argue it's about time.
  • ONLINE SPIN
    In Tumblr's Wake, Another Awesome Web Service You Should Care About
    Yahoo just acquired blogging service Tumblr for $1.1 billion. Founded by 26-year-old David Karp, it's a great service that exploded to over a 100 million users in a just a few short years. Even better, it was built in New York. :-) With Tumblr acquired, I'd like to point your attention to another one of my favorite Web services: WordPress. I
  • ONLINE SPIN
    The Most Impactful Mobile Revolution Begins Now
    Sometimes I do not know how to live. I recycle -- and drive to work. I buy the cardboard milk carton instead of the plastic one -- and emit tons of carbon flying around the world. I pay my staff a fair wage -- and talk on a phone made by people who are earning anything but. The phone thing really bothers me, as I sit here connected to the Internet through my phone. After learning about appalling working conditions at the Foxconn factory in China -- where iPhones are made -- I was even more appalled to learn that ...
  • ONLINE SPIN
    Embrace Your Inner Masochist
    There's a very simple matrix of pain and pleasure as motivational forces and catalysts of change. The continuum looks something like this (in order from most important to least important): 1) Pain now; 2)Pain later; 3) Pleasure now; 4) Pleasure later. What struck me with this very simple and yet effective breakdown is how pain trumps pleasure -- both present and future.
  • ONLINE SPIN
    Never Trust A CMO Who Won't Go Out And Sell
    I've been a marketer for years, regardless of what my title was or where I worked. And I've learned one inalienable truth in my career: If you want to be a successful marketer, you need to learn how to sell.
  • ONLINE SPIN
    Hey, Marketers: Do You Have A Soul?
    I love working at the intersection of technology, marketing and media. This arena makes business interesting, fun, challenging and disruptive -- all at once.
  • ONLINE SPIN
    What Will Yahoo's Acquisition of Tumblr Actually Mean?
    According to various news outlets, today Yahoo will announce that the company intends to acquire microblogging platform Tumblr for $1.1 billion. If this comes to pass, it would be an important event for the companies, their users, marketers and the New York startup ecosystem. Here are some of the good things that could happen:
  • ONLINE SPIN
    Radical Transparency is Coming to TV Advertising
    Transparency is coming to television advertising - radical transparency - and the marketplace will never be the same.
  • ONLINE SPIN
    The Perils Of Google Glass
    Most of us have been there: you're sitting with a friend, maybe enjoying a nice meal or a glass of wine, and you get the urge to check your phone. Has someone called, texted, emailed or tweeted? Is there a Facebook update you need to know about?
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