• ONLINE SPIN
    Can Responsive Design Provide Scale To Native Advertising?
    The question facing most marketers is one of scale, and probably the single most overlooked challenge comes from how to design experiences for dozens of different platforms in an efficient manner.
  • ONLINE SPIN
    Gone Sailing
    By the time you read this, I will be a few hundred miles offshore in the Atlantic Ocean. My father and I are delivering our 46-foot sailboat from Fort Lauderdale to New York City -- over 1,000 miles. Most people perceive this as an exotic, carefree vacation -- like lounging on a beach with a frozen daiquiri. It's not.
  • ONLINE SPIN
    Get Hired: 10 Tips for Landing a Job
    Like a lot of tech firms, we've been making a number of hires recently. There are some great candidates on the market, including recent college graduates. But it's surprising how many people mess up the most basic aspects of applying for and getting a job. Here are ten tips for getting hired:
  • ONLINE SPIN
    The Most Important Thing In The Digital Age
    "What is the most important thing in the world? It is people! It is people! It is people!" - Maori proverb. In other news you already knew, pretty much everything is now available online.
  • ONLINE SPIN
    CMO: The Chief Muddled Officer
    This past week, we were treated to two very intriguing -- and yet seemingly contradictory -- pieces of research concerning the state of marketing and the relative health and wellness of its fearless leader, the Chief Marketing Officer.
  • ONLINE SPIN
    Automating The RFP And Buying Process (For Real)
    There's an area of the advertising business that's not so patiently waiting to be automated, and I think it will finally, finally happen in 2013. I am speaking of course, about the actual media RFP and buying process. Before you get all bent out of shape and try to tell me, "Geez Cory, it already is -- you are so out of it," be sure you have all the facts.
  • ONLINE SPIN
    Marketers: Don't Let Automation Dull Your Senses
    Air France Flight 447 crashed into the Atlantic Ocean on June 1, 2009, killing all 216 passengers and 12 crew. The flight from Rio de Janeiro to Paris involved an Airbus 330, one of the most advanced airplanes. The plane's speed sensors iced over, igniting a chain reaction of signal overload and pilot confusion. If the pilots had followed standard operating procedures, they most certainly would have recovered. The plane's black box, recovered two years later, surfaced how technology and automation - relied on for safety and productivity - may have had the unfortunate outcome of preventing pilots from gaining ...
  • ONLINE SPIN
    We Are Made In New York (Again)
    Last week I attended an event at The Standard Hotel in New York City hosted by venture capital firms NEA, Silicon Valley Bank and Lerer Ventures. The Standard's Roof Bar offers extraordinary views of lower Manhattan, including Freedom Tower and its newly installed spire. "Fitting," I thought to myself as I chatted with this next generation of founders, business press and venture capitalists. The completion of Freedom Tower marks a new era in New York and its technology industry.
  • ONLINE SPIN
    Five Lessons On The New Science Of News
    From this column and hundreds like it, you would be forgiven for having ingested the mantra that journalism as we know it is over and print is dead. Social dominates, but we haven't yet figured out how to monetize digital. It's not uncommon to hear the word "dinosaur" in discussions of the Fourth Estate. Which is why the presentation I attended earlier this week, by Joanna Norris, editor of local newspaper The Press, was so interesting.
  • ONLINE SPIN
    What Does Programmatic Ad Buying Mean In A Cross-Media World?
    At the MediaPost OutFront last week, when media buyer panelists were asked what one thing they would change in the media market if given the power to fix it, they came back en masse with one answer: They wanted to buy all media programmatically (and transparently).
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