There are two buzzwords that recently appear to be gaining steam and working themselves to the forefront of all presentations and discussions. One I am sure you have heard over and over as of late, the second is still a little more obscure but is starting to gain momentum just the same.

August is now upon us. Families are leaving for their final vacations, as the kids are soon to head back to school. People who've spent their Junes and Julys working, this month is their last chance to get a week or two away from the grind, away from the City, and away from matters concerning advertising.

I've been talking to a number of business associates, friends and candidates lately about how to best use online marketing to support political candidates.

What the heck happened to advertising? I'm not sure if it's the absolute clutter or that Americans are traveling headfirst into a sound-byte mentality.

Stay Brand-focused from consumers' perspective and you'll fix a lot of problems for both the irate among them AND your clients.

There's been a lot of talk lately about the use and success of paid search as a marketing tool. My feelings on this, which I made known three weeks ago, are that anyone can find anything wrong with anything if they just put their minds to it. But whether consumers care or don't care about search listings being paid or sponsored by advertisers doesn't really concern us now.

Whether or not you are using them yet, there is no doubt that the emergence and rapid growth of WiFi networks in the U.S. are going to have a significant impact on the way that consumers utilize the Internet.

Stay Brand-focused for consumers and you'll fix a lot of problems for both the irate among them AND your clients.

Last week Cory Treffiletti talked about the emergence of what appear to be two flighting possibilities for online media: daytime daypart, concomitant with at-work usage; and holiday seasonality. He suggests that these facts might have impact on the effectiveness of the online media and this should inform how it is that budgets are spent online. He's absolutely right.

As we enter into the 3rd Quarter there are a few questions plaguing me and one of the most important that I am trying to answer is what happens next when search inevitably becomes less efficient?