In the absence of hard facts pertaining to the negative aspects of renting lists, I think we have to rely on our sense of right and wrong. When that little voice in our heads says, “Lots of people really, really hate commercial email,” we have to listen.

As I start writing for this new (for me) venue “Online Spin,” I am thinking that I need a plan. After all, you the reader are looking for good information that will help you survive out there. If you are like me, you don’t continue to opt in to something for very long unless you end up with real stuff that you can use. And yet, as I try to lay out a plan of attack as to which issues to handle first, other things that happen while I am working on the plan constantly besiege me.