ONLINE SPIN
by Tig Tillinghast on Oct 3, 12:00 AM
Sad though it may seem, we may look back on the 1990s as the pinnacle of traditional media diversity. The hugely successful 90s saw the profusion of cable, syndication, satellite, additional major networks and an attentive government making sure single corporations didn’t buy up regional markets to prevent competition of ad inventory (or speech). But the current Administration doesn’t have the appreciation for competitive markets that most media buyers do.
ONLINE SPIN
by Jim Meskauskas on Oct 3, 12:00 AM
Tig Tillinghast’s column earlier this week Agencies Deserve Better from Cisco got me thinking about the issue of agency compensation and respect for the work that agencies do.
ONLINE SPIN
by Cory Treffiletti on Oct 2, 12:00 AM
This space is usually designated for a few people to bring up ideas and concepts that need to be addressed in our industry. After writing a lot lately, and reading a lot more, we can all come to one conclusion… we still having a long way to go before we’re done.
ONLINE SPIN
by Tom Hespos on Oct 1, 12:00 AM
In the past few weeks, I’ve seen several articles lamenting the lack of broadband advertising options and speculating as to how much better online advertising could be if home broadband penetration was higher. But will higher broadband penetration mean that advertising will suddenly become more compelling due to fatter pipes? Not likely.
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