Did you know that Yogi Berra was a genius? Yogi not only played for my beloved New York Yankees, but he also foresaw the issues that would face us in 2002 in the Online Advertising space. Let us reflect for a moment…

Over the years, the Interactive advertising industry has had to make several concessions to clients and agency folk in order to make the medium more palatable to traditional taste buds. At times, I’ve felt as if these concessions were selling the medium short.

Recently we were discussing search with a client. I guess that Google has done a good job in his sector, because he opined that he could not imagine anybody in his target audience not using Google. Well, good for Google, but with all due respect, that ain’t the way it is.

Sad though it may seem, we may look back on the 1990s as the pinnacle of traditional media diversity. The hugely successful 90s saw the profusion of cable, syndication, satellite, additional major networks and an attentive government making sure single corporations didn’t buy up regional markets to prevent competition of ad inventory (or speech). But the current Administration doesn’t have the appreciation for competitive markets that most media buyers do.

Tig Tillinghast’s column earlier this week Agencies Deserve Better from Cisco got me thinking about the issue of agency compensation and respect for the work that agencies do.

This space is usually designated for a few people to bring up ideas and concepts that need to be addressed in our industry. After writing a lot lately, and reading a lot more, we can all come to one conclusion… we still having a long way to go before we’re done.

In the past few weeks, I’ve seen several articles lamenting the lack of broadband advertising options and speculating as to how much better online advertising could be if home broadband penetration was higher. But will higher broadband penetration mean that advertising will suddenly become more compelling due to fatter pipes? Not likely.

It was too good to pass up, even though all the warning signals blared “Stay away!” Cisco’s upcoming $200 million branding campaign was the sort of bait that DarkGrey couldn’t resist.

Last week an interesting bit of data was out on the wires. A new survey suggested that a growing number of Internet users are both watching television and surfing the Web at the same time.

In last week’s responses on the Spin Board to my article concerning GRPs, there were a number of great points made and there is one that I would like to discuss here. One of the respondents stressed that a GRP online needs to be defined the same as a standard GRP, not as an eGRP. I could not agree more with this statement.